Half Moon Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Half Moon Bay in 2025? Explore comprehensive Airbnb analytics for Half Moon Bay, California, United States to uncover income potential. This 2025 STR market report for Half Moon Bay, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 76 active listings.
Whether you're considering an Airbnb investment in Half Moon Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Half Moon Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Half Moon Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Half Moon Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Half Moon Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Half Moon Bay is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Half Moon Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,891+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,593 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,682 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,869, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Half Moon Bay
Half Moon Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Half Moon Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Half Moon Bay:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Half Moon Bay
Average Daily Rate (ADR) Airbnb Trends in Half Moon Bay (2025)
Effective short term rental pricing strategy in Half Moon Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Half Moon Bay typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $815+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $453 or more.
- Typical properties (Median) charge around $314 per night.
- Entry-level properties (Bottom 25%) earn around $226 per night.
Average Daily Rate (ADR) Trend by Month in Half Moon Bay
Get Live Half Moon Bay Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Half Moon Bay (2025)
Peak Season (May, July, April)
- Revenue averages $8,046 per month
- Occupancy rates average 53.3%
- Daily rates average $451
Shoulder Season
- Revenue averages $6,661 per month
- Occupancy maintains around 51.7%
- Daily rates hold near $396
Low Season (February, October, November)
- Revenue drops to average $5,710 per month
- Occupancy decreases to average 48.4%
- Daily rates adjust to average $386
Seasonality Insights for Half Moon Bay
- The Airbnb seasonality in Half Moon Bay shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Half Moon Bay's highest earning potential, with monthly revenues capable of climbing to $8,124, occupancy reaching a high of 58.7%, and ADRs peaking at $494.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,237, occupancy could drop to 45.5%, and ADRs may adjust down to $360.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Half Moon Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Half Moon Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Half Moon Bay (2025)
Exploring the top neighborhoods for short-term rentals in Half Moon Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pillar Point Harbor | A scenic waterfront area with stunning views and easy access to the ocean. Ideal for guests interested in fishing, kayaking, and dining at seafood restaurants. | Pillar Point Harbor, Lighthouse Point Park, Beach City Coffee, Half Moon Bay Kayak Company, Harbor View Park |
| Half Moon Bay State Beach | A beautiful coastal area with sandy beaches and stunning ocean views. Perfect for families and beachgoers looking for relaxation and outdoor activities. | Half Moon Bay State Beach, Surfers Beach, Poplar Beach, Dunes Beach, Half Moon Bay Coastal Trail |
| Downtown Half Moon Bay | The charming downtown area offers a mix of shopping, dining, and local culture. Attracts visitors wanting to explore the unique shops and restaurants. | Main Street, Half Moon Bay Historical Museum, Pescadero Creek County Park, The Ritz-Carlton Half Moon Bay, Local art galleries |
| Mavericks Beach | Renowned for its epic surfing waves, Mavericks Beach attracts thrill-seekers and surfers from around the world. A great location for adventure seekers. | Mavericks Beach, Mavericks Surf Spot, Pigeon Point Lighthouse, Half Moon Bay Kayak Company, Davenport Coastal Trail |
| The Ritz-Carlton Half Moon Bay | A luxurious hotel along the coast offering high-end accommodation and amenities. Ideal for guests seeking a premium experience near Half Moon Bay. | The Ritz-Carlton Spa, Coastal Golf Course, Fine Dining restaurants, Scenic coastline views, Managed beach access |
| Coastal Trail | A picturesque trail running along the coast with breathtaking views. Great for joggers, cyclists, and anyone looking to enjoy nature and outdoor activities. | Half Moon Bay Coastal Trail, Visitor Center, Beach access points, Scenic lookout areas, Parks along the trail |
| El Granada | A quaint coastal town close to Half Moon Bay, known for its beautiful scenery and laidback vibe. Attracts visitors looking for a peaceful retreat. | El Granada Beach, Bert T. Johnson Lighthouse, The Beach House at Half Moon Bay Restaurant, Local parks and picnic areas, Access to hiking trails |
| Montara State Beach | Offers stunning views and is a popular spot for those looking to escape the busier tourist areas. Ideal for nature lovers and hikers. | Montara State Beach, Devil's Slide Trail, Tunnels Beach, Views of the Pacific Ocean, Secluded beach spots |
Understanding Airbnb License Requirements & STR Laws in Half Moon Bay (2025)
While Half Moon Bay, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Half Moon Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Half Moon Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Half Moon Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean Front Luxury Home
Entire Place • 4 bedrooms
Luxury Beachfront Penthouse Walk to the Beach
Entire Place • 3 bedrooms
Luxo Stays |5bd/3ba near beach getaway staycation
Entire Place • 5 bedrooms
A little piece of heaven...
Entire Place • 2 bedrooms
Miramar Beach Home Walk to Beach Trails
Entire Place • 4 bedrooms
Spectacular Ocean View Ocean Colony
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Half Moon Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Half Moon Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andreia | 4 | $622,469 | 513 | 4.79/5.0 |
| Dean Byron | 4 | $315,793 | 621 | 4.97/5.0 |
| Gi'Angelo | 2 | $285,197 | 181 | 4.67/5.0 |
| Cathy | 1 | $271,544 | 21 | 4.95/5.0 |
| Mark | 4 | $270,470 | 339 | 4.98/5.0 |
| Sandra | 2 | $236,396 | 105 | 4.90/5.0 |
| Kari | 2 | $213,256 | 276 | 4.87/5.0 |
| Mirela | 1 | $183,948 | 226 | 4.88/5.0 |
| Sonia | 1 | $161,332 | 40 | 4.98/5.0 |
| Guliz | 3 | $150,443 | 923 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Half Moon Bay.
Dive Deeper: Advanced Half Moon Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Half Moon Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHalf Moon Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Half Moon Bay
- The Half Moon Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Half Moon Bay, House properties are the most common (56.6%), reflecting the local real estate landscape.
- Houses represent a significant 56.6% portion, catering likely to families or larger groups.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.3%) offer potential for unique stay experiences.
Half Moon Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Half Moon Bay
- The dominant room capacity in Half Moon Bay is 1 bedroom listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.2% of the active Airbnb listings in Half Moon Bay, indicating a high concentration in these sizes.
- A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Half Moon Bay.
Half Moon Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Half Moon Bay
- The most common guest capacity trend in Half Moon Bay vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Half Moon Bay STR market, accounting for 51.3% of listings.
- 38.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Half Moon Bay.
- On average, properties in Half Moon Bay are equipped to host 4.6 guests.
Half Moon Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Half Moon Bay
- The most common availability pattern in Half Moon Bay falls within the 91-180 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Half Moon Bay (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Half Moon Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
26.4% of total
2 Nights
28 listings
38.9% of total
3 Nights
5 listings
6.9% of total
4-6 Nights
1 listings
1.4% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
18 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Half Moon Bay is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.3%) of the Half Moon Bay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Half Moon Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Half Moon Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Half Moon Bay.
Half Moon Bay Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
30.6% of total
Moderate
15 listings
20.8% of total
Firm
16 listings
22.2% of total
Strict
19 listings
26.4% of total
Cancellation Policy Insights for Half Moon Bay
- The prevailing Airbnb cancellation policy trend in Half Moon Bay is Flexible, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.4%) and stricter (48.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.6% market standard in Half Moon Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Half Moon Bay.
Half Moon Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Half Moon Bay
- The overall average booking lead time for vacation rentals in Half Moon Bay is 49 days.
- Guests book furthest in advance for stays during October (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (69 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Half Moon Bay.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Half Moon Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Half Moon Bay (2025)
Amenity Prevalence
Amenity Insights for Half Moon Bay
- Essential amenities in Half Moon Bay that guests expect include: Wifi, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Half Moon Bay: Wifi, Carbon monoxide alarm.
- Prioritize adding missing essentials: Carbon monoxide alarm.
- Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Half Moon Bay to stay competitive.
Half Moon Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Half Moon Bay
- The typical guest profile for Airbnb in Half Moon Bay consists of primarily domestic travelers (94%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.0% of guests.
- Key international markets include United States (94%) and United Kingdom (1.1%).
- Top languages spoken are English (67.8%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Half Moon Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $12,795 | $986.08 | 53% |
| Del Monte Forest | 109 | $9,020 | $912.62 | 46% |
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Carmel-by-the-Sea | 326 | $7,338 | $652.06 | 46% |
| Carmel | 34 | $7,087 | $544.74 | 49% |