Hawthorne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Hawthorne in 2025? Explore comprehensive Airbnb analytics for Hawthorne, California, United States to uncover income potential. This 2025 STR market report for Hawthorne, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 240 active listings.
Whether you're considering an Airbnb investment in Hawthorne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hawthorne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hawthorne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hawthorne (2025)
Understanding the monthly revenue variations for Airbnb listings in Hawthorne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hawthorne is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hawthorne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,942+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,032 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,506 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,361, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hawthorne
Hawthorne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hawthorne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hawthorne:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hawthorne
Average Daily Rate (ADR) Airbnb Trends in Hawthorne (2025)
Effective short term rental pricing strategy in Hawthorne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hawthorne typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $317+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Hawthorne
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Airbnb Seasonality Analysis & Trends in Hawthorne (2025)
Peak Season (May, June, July)
- Revenue averages $3,730 per month
- Occupancy rates average 59.7%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,984 per month
- Occupancy maintains around 53.9%
- Daily rates hold near $167
Low Season (January, February, March)
- Revenue drops to average $2,478 per month
- Occupancy decreases to average 47.6%
- Daily rates adjust to average $184
Seasonality Insights for Hawthorne
- The Airbnb seasonality in Hawthorne shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hawthorne's highest earning potential, with monthly revenues capable of climbing to $3,825, occupancy reaching a high of 65.2%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,201, occupancy could drop to 46.7%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hawthorne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hawthorne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hawthorne (2025)
Exploring the top neighborhoods for short-term rentals in Hawthorne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hollywood Riviera | A picturesque coastal neighborhood with stunning ocean views and a laid-back atmosphere. Attracts beachgoers and those looking for a relaxing getaway close to the beach. | Riviera Village, Towers Park, Redondo Beach Pier, King Harbor, The Strand |
| North Hawthorne | A family-friendly area with a suburban feel, popular among those looking for affordable accommodations near Los Angeles and the beach. | Hawthorne Town Center, Memorial Park, Hollywood Park, Los Angeles International Airport (LAX), Culver City |
| Culver City | A vibrant neighborhood known for its rich history and robust arts scene. Draws visitors seeking a diverse cultural experience and numerous dining options. | Culver City Arts District, Sony Pictures Studios, Culver City Park, The Helms Bakery District, Westfield Culver City |
| Manhattan Beach | An upscale coastal community known for its beautiful beaches, shopping, and dining. Highly sought after by tourists looking for beach access and a vibrant social scene. | Manhattan Beach Pier, The Strand, Manhattan Beach Boulevard, Polliwog Park, Surfing locations |
| Gardena | A diverse city with a strong Asian community, offering a wide range of dining options. Great for visitors seeking a taste of different cultures. | Gardena Cinema, Alameda Square, Gardena Historical Society, Mas Fukai Park, Sherman Gardens |
| Redondo Beach | Known for its stunning coastline and harbor, Redondo Beach is very popular with tourists looking for adventure and relaxation by the sea. | Redondo Beach Pier, The Aquarium of the Pacific, Redondo Beach Performing Arts Center, King Harbor Marina, The Shops at Redondo Beach |
| Lennox | A diverse area close to LAX, ideal for travelers looking for convenient access to the airport with various dining and entertainment options nearby. | Lennox Park, The Forum, Hollywood Park Casino, LAX EcoPark, Lennox Library |
| El Segundo | A charming small town vibe just minutes from LAX and the beach, appealing to business travelers and families seeking a quieter stay. | El Segundo Beach, Playa Vista Park, El Segundo Museum of Art, Dryden Flight Park, El Segundo's downtown shops |
Understanding Airbnb License Requirements & STR Laws in Hawthorne (2025)
While Hawthorne, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hawthorne to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Hawthorne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hawthornebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gated & Private Oasis Sleeps 15 Hot Tub + FirePit
Entire Place • 5 bedrooms
Charming 3BR By LAX, SoFi, Dome, Kia +Big Yard&BBQ
Entire Place • 3 bedrooms
MermaidsCoveLA- A hidden oasis in Los Angeles
Entire Place • 4 bedrooms
Dreamscape LA
Entire Place • 6 bedrooms
Chic 3BR for 8-10 Near LAX/Beach/SoFi, Games & TV+
Entire Place • 3 bedrooms
Cozy Home w Yard + Playset in Quiet and Safe Area!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hawthorne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hawthorne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Corpstays | 3 | $340,649 | 146 | 4.91/5.0 |
| StayLA Vacation Rentals | 4 | $254,783 | 234 | 4.75/5.0 |
| Teresa | 5 | $213,910 | 602 | 4.93/5.0 |
| Lizette | 3 | $206,446 | 105 | 4.85/5.0 |
| Blanca | 8 | $151,201 | 3093 | 4.72/5.0 |
| Houman | 1 | $140,631 | 83 | 5.00/5.0 |
| Tuyen | 3 | $135,331 | 213 | 4.94/5.0 |
| Jeremy | 1 | $119,722 | 140 | 4.95/5.0 |
| Chen | 2 | $107,940 | 1030 | 4.82/5.0 |
| Hector | 4 | $103,076 | 281 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hawthorne.
Dive Deeper: Advanced Hawthorne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hawthorne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHawthorne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hawthorne
- The Hawthorne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.7% of the 240 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hawthorne, House properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 53.3% portion, catering likely to families or larger groups.
- The presence of 11.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Hawthorne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hawthorne
- The dominant room capacity in Hawthorne is 1 bedroom listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Hawthorne, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hawthorne.
Hawthorne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hawthorne
- The most common guest capacity trend in Hawthorne vacation rentals is listings accommodating 2 guests (26.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Hawthorne STR market, accounting for 40.5% of listings.
- 28.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hawthorne.
- On average, properties in Hawthorne are equipped to host 3.5 guests.
Hawthorne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hawthorne
- The most common availability pattern in Hawthorne falls within the 181-270 days range, representing 27.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hawthorne (27.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hawthorne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
85 listings
38.5% of total
2 Nights
66 listings
29.9% of total
3 Nights
13 listings
5.9% of total
4-6 Nights
16 listings
7.2% of total
7-29 Nights
12 listings
5.4% of total
30+ Nights
29 listings
13.1% of total
Key Insights
- The most prevalent minimum stay requirement in Hawthorne is 1 Night, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.4%) of the Hawthorne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.1%) caters to monthly stays (30+ nights) in Hawthorne, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.5% of Hawthorne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hawthorne.
Hawthorne Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
47 listings
21.6% of total
Moderate
54 listings
24.8% of total
Firm
43 listings
19.7% of total
Strict
74 listings
33.9% of total
Cancellation Policy Insights for Hawthorne
- The prevailing Airbnb cancellation policy trend in Hawthorne is Strict, used by 33.9% of listings.
- A majority (53.6%) of hosts in Hawthorne utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.9% market standard in Hawthorne.
- With 33.9% using Strict terms, this is a viable option in Hawthorne, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hawthorne.
Hawthorne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hawthorne
- The overall average booking lead time for vacation rentals in Hawthorne is 32 days.
- Guests book furthest in advance for stays during July (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Hawthorne.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Hawthorne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hawthorne (2025)
Amenity Prevalence
Amenity Insights for Hawthorne
- Essential amenities in Hawthorne that guests expect include: Wifi, Smoke alarm, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hawthorne: Wifi, Smoke alarm, Hot water, TV.
- Prioritize adding missing essentials: Smoke alarm, Hot water, TV.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hawthorne to stay competitive.
Hawthorne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hawthorne
- The typical guest profile for Airbnb in Hawthorne consists of primarily domestic travelers (76%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 75.9% of guests.
- Key international markets include United States (75.9%) and Canada (4.5%).
- Top languages spoken are English (57.7%) followed by Spanish (18.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hawthorne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 349 | $10,630 | $1197.34 | 42% |
| Montecito | 133 | $8,379 | $805.96 | 47% |
| Unincorporated Santa Monica Mountains | 152 | $7,297 | $646.35 | 46% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Toro Canyon | 37 | $6,803 | $581.43 | 42% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Avalon | 216 | $6,558 | $624.27 | 38% |