Healdsburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Healdsburg in 2025? Explore comprehensive Airbnb analytics for Healdsburg, California, United States to uncover income potential. This 2025 STR market report for Healdsburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 195 active listings.
Whether you're considering an Airbnb investment in Healdsburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Healdsburg Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Healdsburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Healdsburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Healdsburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Healdsburg is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Healdsburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $18,254+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $11,264 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,223 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,542, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Healdsburg
Healdsburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Healdsburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Healdsburg:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Healdsburg
Average Daily Rate (ADR) Airbnb Trends in Healdsburg (2025)
Effective short term rental pricing strategy in Healdsburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Healdsburg typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $830 or more.
- Typical properties (Median) charge around $473 per night.
- Entry-level properties (Bottom 25%) earn around $260 per night.
Average Daily Rate (ADR) Trend by Month in Healdsburg
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Airbnb Seasonality Analysis & Trends in Healdsburg (2025)
Peak Season (June, July, May)
- Revenue averages $11,500 per month
- Occupancy rates average 49.3%
- Daily rates average $663
Shoulder Season
- Revenue averages $8,793 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $653
Low Season (January, February, March)
- Revenue drops to average $5,318 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $645
Seasonality Insights for Healdsburg
- The Airbnb seasonality in Healdsburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Healdsburg's highest earning potential, with monthly revenues capable of climbing to $11,811, occupancy reaching a high of 53.7%, and ADRs peaking at $678.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,771, occupancy could drop to 30.8%, and ADRs may adjust down to $626.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Healdsburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Healdsburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Healdsburg (2025)
Exploring the top neighborhoods for short-term rentals in Healdsburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Healdsburg | The heart of Healdsburg, filled with shops, restaurants, and tasting rooms. Perfect for visitors wanting to experience the vibrant community and local culture. | Healdsburg Plaza, Healdsburg Museum, Tasting rooms, Local boutiques, Restaurants and cafes |
| Westside Road | A scenic route with vineyards and wineries, popular among wine enthusiasts. Offers a tranquil setting with beautiful views and outdoor activities. | Vineyard tours, Wine tasting events, River access, Cycling and hiking trails |
| Russian River | A beautiful natural environment offering water activities and relaxation. Ideal for families and nature lovers looking for outdoor adventures. | Kayaking, Fishing, Hiking trails, Beach areas, Picnic spots |
| Dry Creek Valley | Famous for its wineries and stunning landscapes. Attracts wine lovers and those looking for a scenic retreat. | Wine tasting rooms, Gorgeous vineyards, Art galleries, Biking routes |
| Healdsburg Ridge Open Space Preserve | Provides a natural escape with hiking trails and scenic views of the vineyards and valley. Ideal for outdoor enthusiasts. | Hiking trails, Wildlife viewing, Scenic overlook, Picnic areas |
| Fitch Mountain | A residential area with close proximity to nature and wineries. Offers a peaceful retreat with accessibility to Healdsburg's attractions. | Nature trails, Scenic views, Wineries nearby |
| Sonoma Plaza | A historic plaza known for its charm and local amenities. Great for guests who want to explore local history and culture. | Sonoma County Museum, Local shops, Restaurants and tasting rooms, Historic sites |
| Riverfront | A picturesque area along the Russian River, perfect for relaxation and outdoor activities. Great for those who enjoy water sports and nature. | River activities, Parks, Walking trails, Scenic picnic areas |
Understanding Airbnb License Requirements & STR Laws in Healdsburg (2025)
With 24% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Healdsburg. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Healdsburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 24% licensed listings)
Top Performing Airbnb Properties in Healdsburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Healdsburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spectacular Healdsburg Manor-6beds/4.5B, POOL+SPA!
Entire Place • 4 bedrooms
Chalk Hill 360°
Entire Place • 4 bedrooms
New! The Quails Crossing- Healdsburg Vineyard Home
Entire Place • 4 bedrooms
Luxury Healdsburg Estate & Vines
Entire Place • 5 bedrooms
Private Luxury Ranch Great for Groups!
Entire Place • 4 bedrooms
Healdsburg Vineyard Retreat by Inspired in Sonoma
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Healdsburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Healdsburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| WC Lodging | 18 | $1,910,397 | 723 | 4.64/5.0 |
| Healdsburg Vacation Homes | 9 | $931,848 | 500 | 4.86/5.0 |
| Sydney | 6 | $457,814 | 237 | 4.07/5.0 |
| Edward | 2 | $438,698 | 11 | 2.50/5.0 |
| Two Thirty-Five | 4 | $435,102 | 167 | 4.98/5.0 |
| Wine Country Life | 4 | $391,449 | 65 | 4.85/5.0 |
| Julia | 5 | $382,728 | 100 | 4.99/5.0 |
| Beaux Maison Sonoma | 4 | $363,531 | 89 | 4.94/5.0 |
| Lisa | 1 | $354,650 | 6 | 5.00/5.0 |
| Ali | 1 | $335,380 | 66 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Healdsburg.
Dive Deeper: Advanced Healdsburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Healdsburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHealdsburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Healdsburg
- The Healdsburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 195 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Healdsburg, House properties are the most common (71.3%), reflecting the local real estate landscape.
- Houses represent a significant 71.3% portion, catering likely to families or larger groups.
- The presence of 11.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 3.1%) offer potential for unique stay experiences.
Healdsburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Healdsburg
- The dominant room capacity in Healdsburg is 2 bedrooms listings, making up 28.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.9% of the active Airbnb listings in Healdsburg, indicating a high concentration in these sizes.
- A significant 46.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Healdsburg.
Healdsburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Healdsburg
- The most common guest capacity trend in Healdsburg vacation rentals is listings accommodating 8+ guests (28.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Healdsburg STR market, accounting for 51.8% of listings.
- 50.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Healdsburg.
- On average, properties in Healdsburg are equipped to host 5.1 guests.
Healdsburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Healdsburg
- The most common availability pattern in Healdsburg falls within the 181-270 days range, representing 39% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Healdsburg (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Healdsburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
8.4% of total
2 Nights
87 listings
45.5% of total
3 Nights
20 listings
10.5% of total
4-6 Nights
3 listings
1.6% of total
7-29 Nights
13 listings
6.8% of total
30+ Nights
52 listings
27.2% of total
Key Insights
- The most prevalent minimum stay requirement in Healdsburg is 2 Nights, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.2%) caters to monthly stays (30+ nights) in Healdsburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.5% of Healdsburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.4% currently do.
- A 2-night minimum appears standard (45.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Healdsburg.
Healdsburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
17 listings
9.5% of total
Super Strict 30 Days
11 listings
6.1% of total
Non-refundable
1 listings
0.6% of total
Flexible
13 listings
7.3% of total
Moderate
24 listings
13.4% of total
Firm
42 listings
23.5% of total
Strict
71 listings
39.7% of total
Cancellation Policy Insights for Healdsburg
- The prevailing Airbnb cancellation policy trend in Healdsburg is Strict, used by 39.7% of listings.
- A majority (63.2%) of hosts in Healdsburg utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.7% market standard in Healdsburg.
- With 39.7% using Strict terms, this is a viable option in Healdsburg, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Healdsburg.
Healdsburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Healdsburg
- The overall average booking lead time for vacation rentals in Healdsburg is 58 days.
- Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Healdsburg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Healdsburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Healdsburg (2025)
Amenity Prevalence
Amenity Insights for Healdsburg
- Essential amenities in Healdsburg that guests expect include: Wifi, Heating, Smoke alarm, Essentials, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Healdsburg: Wifi, Heating, Smoke alarm, Essentials, TV.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Essentials, TV.
- Consider adding popular differentiators like Air conditioning or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Healdsburg to stay competitive.
Healdsburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Healdsburg
- The typical guest profile for Airbnb in Healdsburg consists of primarily domestic travelers (96%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and Canada (1%).
- Top languages spoken are English (68.3%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Healdsburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.72 | 38% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |