Hermosa Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Hermosa Beach in 2025? Explore comprehensive Airbnb analytics for Hermosa Beach, California, United States to uncover income potential. This 2025 STR market report for Hermosa Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 190 active listings.

Whether you're considering an Airbnb investment in Hermosa Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hermosa Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hermosa Beach Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$372
The average rental revenue earned for an occupied room per day in Hermosa Beach.
Occupancy Rate(?)
44.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$44,928
Typical annual income for an Airbnb listing in Hermosa Beach. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.1%
Slight decrease (-4.1%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Hermosa Beach.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Hermosa Beach.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
190
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hermosa Beach (2025)

Understanding the monthly revenue variations for Airbnb listings in Hermosa Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hermosa Beach is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hermosa Beach across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $11,365+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $7,123 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,801 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,858, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hermosa Beach

Hermosa Beach Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hermosa Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hermosa Beach:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hermosa Beach

Average Daily Rate (ADR) Airbnb Trends in Hermosa Beach (2025)

Effective short term rental pricing strategy in Hermosa Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hermosa Beach typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $742+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $445 or more.
  • Typical properties (Median) charge around $274 per night.
  • Entry-level properties (Bottom 25%) earn around $174 per night.

Average Daily Rate (ADR) Trend by Month in Hermosa Beach

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Airbnb Seasonality Analysis & Trends in Hermosa Beach (2025)

Peak Season (July, June, May)
  • Revenue averages $6,727 per month
  • Occupancy rates average 49.4%
  • Daily rates average $409
Shoulder Season
  • Revenue averages $5,228 per month
  • Occupancy maintains around 46.0%
  • Daily rates hold near $380
Low Season (February, March, October)
  • Revenue drops to average $4,377 per month
  • Occupancy decreases to average 42.7%
  • Daily rates adjust to average $373

Seasonality Insights for Hermosa Beach

  • The Airbnb seasonality in Hermosa Beach shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hermosa Beach's highest earning potential, with monthly revenues capable of climbing to $7,685, occupancy reaching a high of 55.8%, and ADRs peaking at $420.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,036, occupancy could drop to 40.6%, and ADRs may adjust down to $360.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hermosa Beach.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hermosa Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hermosa Beach (2025)

Exploring the top neighborhoods for short-term rentals in Hermosa Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Hermosa Beach Pier
A vibrant area bustling with activity, featuring numerous shops, restaurants, and direct beach access. Ideal for tourists and beach lovers who enjoy oceanfront dining and nightlife.
Hermosa Beach Pier, Hermosa Beach Strand, The Comedy & Magic Club, Hermosa Beach Farmers Market, Tiffany's Restaurant
North Hermosa Beach
Known for its quieter atmosphere compared to South Hermosa, this area still offers beach access and a relaxed vibe, attracting families and those looking for a peaceful getaway.
Valley Park, Hermosa Valley School, North Park, Boardwalk, Beach Volleyball courts
South Hermosa Beach
Close to the lively Hermosa Beach Pier area, this section still offers a more laid-back beach experience. Popular with surfers and visitors looking for beach sports and relaxation.
Hermosa Beach Surfing, Hermosa Beach Dog Park, South Park, Beach Volleyball courts, Hermosa Beach Boardwalk
The Strand
A scenic beachfront walkway perfect for biking and walking, providing access to multiple beach spots. Ideal for visitors who enjoy outdoor activities and beachside dining.
The Strand Bike Path, Beach Access points, Surfing spots, Beach Volleyball courts, Oceanfront Restaurants
Pier Avenue
The main commercial street in Hermosa Beach filled with shops, restaurants, and nightlife. It attracts both locals and tourists, making it a vibrant place to stay.
Shops and restaurants, Local boutiques, Nightlife, Cultured Coffee, Hermosa Beach Art Walk
Hermosa Valley
A residential area slightly inland but still close to the beach, offering a more local experience. It's perfect for families and long-term visitors looking for a quieter stay.
Hermosa Valley Park, Quiet residential streets, Close to beach and amenities, Local restaurants
Towers Beach
This neighborhood is favored for its upscale beachfront properties and stunning ocean views. It's popular among tourists looking for luxury accommodations right on the beach.
Luxury beachfront properties, Ocean views, Private beach access, Fine dining, Water sports
Beach Cities
The entire region encompassing Hermosa Beach, Manhattan Beach, and Redondo Beach, known collectively as the Beach Cities. It provides diverse attractions and easy access to all three towns' offerings.
Manhattan Beach Pier, Redondo Beach Boardwalk, Extensive Dining options, Beach sports and activities, Cultural Events

Understanding Airbnb License Requirements & STR Laws in Hermosa Beach (2025)

While Hermosa Beach, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hermosa Beach to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Hermosa Beach (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hermosa Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury 5 Star, Beach Front, New Construction Home

Luxury 5 Star, Beach Front, New Construction Home

Entire Place • 5 bedrooms

$351,275
Revenue
30.5%
Occupancy
$2470.10
Daily Rate
Beachfront Roof deck ocean surf volleyball fireplc

Beachfront Roof deck ocean surf volleyball fireplc

Entire Place • 4 bedrooms

$311,682
Revenue
42.3%
Occupancy
$1996.17
Daily Rate
Classic Bungalow Half a Block from the Sand at Hermosa Beach

Classic Bungalow Half a Block from the Sand at Hermosa Beach

Entire Place • 3 bedrooms

$199,421
Revenue
79.4%
Occupancy
$655.11
Daily Rate
Luxury Beach Bungalow Steps to Sand and Pier

Luxury Beach Bungalow Steps to Sand and Pier

Entire Place • 3 bedrooms

$176,465
Revenue
41.6%
Occupancy
$1230.19
Daily Rate
1920's OCEAN VIEW Hermosa Beach Casita

1920's OCEAN VIEW Hermosa Beach Casita

Entire Place • 2 bedrooms

$173,951
Revenue
77.3%
Occupancy
$586.23
Daily Rate
Oceanview Oasis

Oceanview Oasis

Entire Place • 2 bedrooms

$172,038
Revenue
49.8%
Occupancy
$756.11
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hermosa Beach (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hermosa Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Orange Door Stays12$995,16412414.75/5.0
Linda5$439,3151894.92/5.0
Sandy2$373,3726094.99/5.0
Marina9$361,0091362.68/5.0
Hermosa2$352,1191364.86/5.0
Host #4050650461$351,275204.60/5.0
Gary2$270,2472264.80/5.0
Sandra9$260,7744864.80/5.0
Kathryn3$251,9392474.77/5.0
April And Dan2$237,327454.80/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hermosa Beach.

Dive Deeper: Advanced Hermosa Beach STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hermosa Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hermosa Beach Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hermosa Beach

  • The Hermosa Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 190 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hermosa Beach, Apartment/Condo properties are the most common (40%), reflecting the local real estate landscape.
  • Houses represent a significant 37.9% portion, catering likely to families or larger groups.
  • The presence of 20.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 1.6%) offer potential for unique stay experiences.

Hermosa Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hermosa Beach

  • The dominant room capacity in Hermosa Beach is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 60.5% of the active Airbnb listings in Hermosa Beach, indicating a high concentration in these sizes.

Hermosa Beach Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hermosa Beach

  • The most common guest capacity trend in Hermosa Beach vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Hermosa Beach STR market, accounting for 53.2% of listings.
  • 24.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hermosa Beach.
  • On average, properties in Hermosa Beach are equipped to host 3.7 guests.

Hermosa Beach Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hermosa Beach

  • The most common availability pattern in Hermosa Beach falls within the 271-366 days range, representing 43.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Hermosa Beach (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hermosa Beach Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.7%)

1 Night

47 listings

26.7% of total

2 Nights (9.1%)

2 Nights

16 listings

9.1% of total

3 Nights (5.1%)

3 Nights

9 listings

5.1% of total

4-6 Nights (5.7%)

4-6 Nights

10 listings

5.7% of total

7-29 Nights (15.9%)

7-29 Nights

28 listings

15.9% of total

30+ Nights (37.5%)

30+ Nights

66 listings

37.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Hermosa Beach is 30+ Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (37.5%) caters to monthly stays (30+ nights) in Hermosa Beach, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 37.5% of Hermosa Beach hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 37.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hermosa Beach.

Hermosa Beach Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

0.6% of total

Flexible (15.5%)

Flexible

24 listings

15.5% of total

Moderate (20.6%)

Moderate

32 listings

20.6% of total

Firm (22.6%)

Firm

35 listings

22.6% of total

Strict (40.6%)

Strict

63 listings

40.6% of total

Cancellation Policy Insights for Hermosa Beach

  • The prevailing Airbnb cancellation policy trend in Hermosa Beach is Strict, used by 40.6% of listings.
  • A majority (63.2%) of hosts in Hermosa Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 40.6% market standard in Hermosa Beach.
  • With 40.6% using Strict terms, this is a viable option in Hermosa Beach, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hermosa Beach.

Hermosa Beach STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hermosa Beach

  • The overall average booking lead time for vacation rentals in Hermosa Beach is 47 days.
  • Guests book furthest in advance for stays during July (average 88 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Hermosa Beach.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Hermosa Beach averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hermosa Beach (2025)

Amenity Prevalence

Amenity Insights for Hermosa Beach

  • Essential amenities in Hermosa Beach that guests expect include: Wifi, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hermosa Beach: Wifi, Smoke alarm, Essentials.
  • Prioritize adding missing essentials: Smoke alarm, Essentials.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hermosa Beach to stay competitive.

Hermosa Beach Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hermosa Beach

  • The typical guest profile for Airbnb in Hermosa Beach consists of primarily domestic travelers (82%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 82.1% of guests.
  • Key international markets include United States (82.1%) and Canada (3.4%).
  • Top languages spoken are English (64.8%) followed by Spanish (12%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Los Angeles and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hermosa Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Malibu349$10,630$1197.3442%
Montecito133$8,379$805.9647%
Unincorporated Santa Monica Mountains152$7,297$646.3546%
Del Mar114$7,107$617.5449%
Newport Beach1,263$6,978$638.4145%
Tenaja10$6,811$584.2547%
Toro Canyon37$6,803$581.4342%
Manhattan Beach230$6,766$492.4752%
Rancho Santa Fe29$6,753$823.1242%
Avalon216$6,558$624.2738%

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