Highland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Highland in 2025? Explore comprehensive Airbnb analytics for Highland, California, United States to uncover income potential. This 2025 STR market report for Highland, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Highland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Highland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Highland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Highland (2025)
Understanding the monthly revenue variations for Airbnb listings in Highland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Highland is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Highland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,879+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,085 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,217 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $719, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Highland
Highland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Highland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Highland:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Highland
Average Daily Rate (ADR) Airbnb Trends in Highland (2025)
Effective short term rental pricing strategy in Highland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Highland typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Highland
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Airbnb Seasonality Analysis & Trends in Highland (2025)
Peak Season (June, July, August)
- Revenue averages $2,217 per month
- Occupancy rates average 53.0%
- Daily rates average $124
Shoulder Season
- Revenue averages $1,737 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $136
Low Season (April, May, November)
- Revenue drops to average $1,330 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $155
Seasonality Insights for Highland
- The Airbnb seasonality in Highland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Highland's highest earning potential, with monthly revenues capable of climbing to $2,450, occupancy reaching a high of 57.2%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,107, occupancy could drop to 29.4%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Highland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Highland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Highland (2025)
Exploring the top neighborhoods for short-term rentals in Highland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Highland | The heart of Highland with a mix of local shops, restaurants, and community events. Offers easy access to public transport and attractions nearby, making it appealing to both short-term and long-term visitors. | San Bernardino County Museum, Highland Community Park, Cajon Crest Trail, local dining options, events at the Highland Performing Arts Center |
| Highland Springs Ranch and Inn | A scenic area showcasing beautiful landscapes and historic features. Attracts visitors looking for a peaceful getaway and outdoor experiences, making it ideal for nature lovers. | Highland Springs Ranch, various hiking trails, nature reserves, historic buildings |
| Crestline | Located nearby Highland, Crestline offers a serene mountain escape with lake access. Ideal for families and outdoor enthusiasts. It’s a popular year-round destination for those seeking to escape the city. | Lake Gregory, Crestline Village, hiking trails, watersports, seasonal fishing |
| San Manuel Casino | This area near the casino attracts visitors looking for entertainment and gaming. It’s popular among tourists and locals alike, perfect for those looking to enjoy nightlife and dining. | San Manuel Casino, restaurants and bars, live entertainment, gaming options |
| Historic Old Town Redlands | A short drive from Highland, known for its charming historic district with interesting shops, dining, and cultural events. Attracts visitors interested in local history and heritage. | Redlands Bowl, Kimberly Crest House, local festivals, art galleries, unique shops |
| Lake Arrowhead | Just a bit further from Highland, Lake Arrowhead is a premier mountain resort area that draws tourists for its beautiful lake and outdoor activities, making it an attractive place for vacation rentals. | Lake Arrowhead Village, outdoor activities, scenic views, hiking trails |
| Yucaipa Regional Park | A short drive from Highland, known for its natural beauty and family-friendly outdoor activities. It draws visitors looking to enjoy picnicking, hiking, and camping. | Yucaipa Valley, lakes for fishing, numerous trails, camping sites, playgrounds |
| Redlands | An evolving downtown with a mix of historical and modern attractions. It offers a vibrant atmosphere with a variety of dining, shopping, and cultural experiences, appealing to a diverse range of visitors. | Redlands Farmers Market, Esri National Headquarters, Candlelight Pavilion, local boutiques |
Understanding Airbnb License Requirements & STR Laws in Highland (2025)
While Highland, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Highland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Highland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Highlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
So. Cal. Living near Redlands-Beautiful 3,000+Home
Entire Place • 4 bedrooms
Great Home In Highland
Entire Place • 2 bedrooms
Modern apartment ready for your enjoyment
Entire Place • 1 bedroom
The CityScape Serenity
Entire Place • 1 bedroom
Ray of sunshine Cottage.
Entire Place • 3 bedrooms
Cozy 3BR w/ Casita | NOS Center
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Highland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Highland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jana | 2 | $70,917 | 46 | 4.88/5.0 |
| Patricia | 3 | $45,853 | 417 | 4.96/5.0 |
| Jusstin | 2 | $39,672 | 31 | 4.97/5.0 |
| Bedream Management | 2 | $38,849 | 44 | 4.79/5.0 |
| Steven | 1 | $24,281 | 24 | 4.92/5.0 |
| Brenda | 2 | $23,442 | 715 | 4.90/5.0 |
| Jesus | 1 | $22,509 | 27 | 5.00/5.0 |
| Felipe | 1 | $21,765 | 21 | 4.95/5.0 |
| Huguette | 1 | $11,952 | 50 | 4.94/5.0 |
| Pamela | 1 | $11,405 | 342 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Highland.
Dive Deeper: Advanced Highland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Highland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHighland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Highland
- The Highland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.4% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Highland, House properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 61.9% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Highland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Highland
- The dominant room capacity in Highland is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.2% of the active Airbnb listings in Highland, indicating a high concentration in these sizes.
- A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Highland.
Highland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Highland
- The most common guest capacity trend in Highland vacation rentals is listings accommodating 2 guests (38.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Highland STR market, accounting for 52.4% of listings.
- A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Highland.
- 23.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Highland.
- On average, properties in Highland are equipped to host 2.9 guests.
Highland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Highland
- The most common availability pattern in Highland falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Highland (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Highland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
45% of total
2 Nights
4 listings
20% of total
3 Nights
2 listings
10% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
1 listings
5% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Highland is 1 Night, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Highland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Highland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45% of Highland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Highland.
Highland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15.8% of total
Moderate
9 listings
47.4% of total
Firm
3 listings
15.8% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for Highland
- The prevailing Airbnb cancellation policy trend in Highland is Moderate, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Highland.
- Regularly review your cancellation policy against competitors and market demand shifts in Highland.
Highland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Highland
- The overall average booking lead time for vacation rentals in Highland is 36 days.
- Guests book furthest in advance for stays during December (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (45 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Highland.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Highland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Highland (2025)
Amenity Prevalence
Amenity Insights for Highland
- Essential amenities in Highland that guests expect include: TV, Smoke alarm, Carbon monoxide alarm, Wifi, Essentials, Hot water, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Shampoo, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Highland: TV, Smoke alarm, Carbon monoxide alarm, Wifi, Essentials, Hot water, Air conditioning.
- Prioritize adding missing essentials: Essentials, Hot water, Air conditioning.
- Consider adding popular differentiators like Heating or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Highland to stay competitive.
Highland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Highland
- The typical guest profile for Airbnb in Highland consists of primarily domestic travelers (94%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.6% of guests.
- Key international markets include United States (93.6%) and United Kingdom (1.8%).
- Top languages spoken are English (61%) followed by Spanish (22.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Bernardino.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Highland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 383 | $8,393 | $1251.93 | 38% |
| Thousand Palms | 35 | $7,695 | $718.12 | 39% |
| GlenOak Hills | 36 | $7,147 | $636.39 | 39% |
| Newport Beach | 1,295 | $7,035 | $676.79 | 45% |
| Avalon | 219 | $6,437 | $647.37 | 38% |
| Rancho Santa Fe | 32 | $6,378 | $912.00 | 38% |
| Bermuda Dunes | 150 | $6,273 | $665.34 | 38% |
| Unincorporated Santa Monica Mountains | 162 | $6,243 | $736.33 | 42% |
| Tenaja | 10 | $5,907 | $599.31 | 46% |
| Manhattan Beach | 275 | $5,848 | $512.78 | 50% |