Hollister Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Hollister in 2025? Explore comprehensive Airbnb analytics for Hollister, California, United States to uncover income potential. This 2025 STR market report for Hollister, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Hollister, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hollister Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hollister Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hollister (2025)
Understanding the monthly revenue variations for Airbnb listings in Hollister is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hollister is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hollister across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,181+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,382 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,555 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,533, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hollister
Hollister Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hollister STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hollister:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hollister
Average Daily Rate (ADR) Airbnb Trends in Hollister (2025)
Effective short term rental pricing strategy in Hollister involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hollister typically peaks in March and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $610+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $318 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Hollister
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Airbnb Seasonality Analysis & Trends in Hollister (2025)
Peak Season (June, May, April)
- Revenue averages $5,171 per month
- Occupancy rates average 51.8%
- Daily rates average $257
Shoulder Season
- Revenue averages $3,844 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $257
Low Season (January, February, March)
- Revenue drops to average $2,883 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $260
Seasonality Insights for Hollister
- The Airbnb seasonality in Hollister shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hollister's highest earning potential, with monthly revenues capable of climbing to $5,306, occupancy reaching a high of 56.5%, and ADRs peaking at $274.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,527, occupancy could drop to 24.6%, and ADRs may adjust down to $253.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hollister.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hollister seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hollister (2025)
Exploring the top neighborhoods for short-term rentals in Hollister? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hollister | The heart of Hollister featuring boutiques, restaurants and local events. A vibrant area ideal for guests looking for a central location with easy access to local attractions. | San Benito County Historical Park, Hollister Downtown Cinema, Local Farmers Market, Hollister Plaza, Pinnacles National Park |
| San Juan Bautista | A historic town located nearby with charming architecture and rich history. Great for travelers interested in culture and history, along with beautiful landscapes. | Pioneer Park, Mission San Juan Bautista, San Juan Bautista State Historic Park, Casa de Fruta, Renaissance Faire |
| Dunne Park | A beautiful area for families and nature lovers, offering parks and recreational activities. Attracts visitors looking for a more relaxed and natural setting. | Dunne Park, Hollister Golf Club, Rancho San Justo, Walking Trails |
| Cienega Valley | A picturesque valley known for its vineyards and rural charm. A prime location for wine enthusiasts and those seeking outdoor activities. | Cienega Valley Wine Trail, Hiking and biking trails, Picnic areas, Scenic views |
| Pinnacles National Park | A stunning national park just outside Hollister, perfect for outdoor enthusiasts and nature lovers. Ideal for guests looking for adventure and natural beauty. | Rock formations, Hiking trails, Wildlife watching, Star gazing |
| Tres Pinos | A small, quaint town near Hollister, often overlooked but charming with a tight-knit community feel. Perfect for those seeking peace and quiet. | Tres Pinos Park, Local diners, Community events |
| Sunnyslope Village | A suburban area of Hollister with residential amenities and local eateries, appealing to travelers looking for a local living experience. | Local parks, Shops and restaurants, Family-friendly activities |
| Park Hill | A neighborhood that offers a mix of residential and scenic views, popular with families and travelers seeking a home-like ambiance. | Hollister Community Center, Nearby schools, Playgrounds, Walking paths |
Understanding Airbnb License Requirements & STR Laws in Hollister (2025)
While Hollister, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hollister to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hollister (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hollisterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Breathtaking 2-homed property w/ plenty of parking
Entire Place • 8 bedrooms
Cheerful 4-bedroom villa with beautiful open patio
Entire Place • 4 bedrooms
Gazebo Oasis | Spacious home | Central | KingBeds
Entire Place • 4 bedrooms
California Tropical Refuge
Entire Place • 4 bedrooms
Stunning 3BR Hollister Retreat
Entire Place • 3 bedrooms
Golf Course Stay, Close to Pinnacles, King Bed
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hollister (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hollister based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leal | 2 | $232,550 | 13 | 5.00/5.0 |
| Nathan | 1 | $99,066 | 65 | 4.98/5.0 |
| Lisa | 3 | $81,074 | 30 | 4.92/5.0 |
| Jay | 1 | $69,674 | 18 | 5.00/5.0 |
| Fahem | 1 | $67,916 | 32 | 4.84/5.0 |
| Nathan | 1 | $67,901 | 67 | 4.91/5.0 |
| Shine | 4 | $63,187 | 244 | 4.93/5.0 |
| Host #25609525 | 1 | $57,959 | 2 | 0.00/5.0 |
| Jenny | 1 | $50,124 | 147 | 4.84/5.0 |
| KJ Getaways | 2 | $49,515 | 122 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hollister.
Dive Deeper: Advanced Hollister STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hollister. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHollister Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hollister
- The Hollister Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.1% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hollister, House properties are the most common (80.8%), reflecting the local real estate landscape.
- Houses represent a significant 80.8% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.8%) offer potential for unique stay experiences.
Hollister Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hollister
- The dominant room capacity in Hollister is 2 bedrooms listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 46.1% of the active Airbnb listings in Hollister, indicating a high concentration in these sizes.
- A significant 38.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hollister.
Hollister Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hollister
- The most common guest capacity trend in Hollister vacation rentals is listings accommodating 8+ guests (30.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hollister STR market, accounting for 46.2% of listings.
- 46.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hollister.
- On average, properties in Hollister are equipped to host 4.4 guests.
Hollister Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hollister
- The most common availability pattern in Hollister falls within the 91-180 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hollister (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hollister Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
46.2% of total
2 Nights
8 listings
30.8% of total
3 Nights
1 listings
3.8% of total
30+ Nights
5 listings
19.2% of total
Key Insights
- The most prevalent minimum stay requirement in Hollister is 1 Night, adopted by 46.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.0%) of the Hollister Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.2%) caters to monthly stays (30+ nights) in Hollister, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.2% of Hollister hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hollister.
Hollister Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
37.5% of total
Moderate
4 listings
16.7% of total
Firm
6 listings
25% of total
Strict
5 listings
20.8% of total
Cancellation Policy Insights for Hollister
- The prevailing Airbnb cancellation policy trend in Hollister is Flexible, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.2%) and stricter (45.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.5% market standard in Hollister.
- Regularly review your cancellation policy against competitors and market demand shifts in Hollister.
Hollister STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hollister
- The overall average booking lead time for vacation rentals in Hollister is 38 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Hollister.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Hollister averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hollister (2025)
Amenity Prevalence
Amenity Insights for Hollister
- Essential amenities in Hollister that guests expect include: Free parking on premises, Smoke alarm, Wifi, First aid kit, Carbon monoxide alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hollister: Free parking on premises, Smoke alarm, Wifi, First aid kit, Carbon monoxide alarm, Kitchen.
- Prioritize adding missing essentials: First aid kit, Carbon monoxide alarm, Kitchen.
- Consider adding popular differentiators like Refrigerator or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hollister to stay competitive.
Hollister Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hollister
- The typical guest profile for Airbnb in Hollister consists of primarily domestic travelers (93%), often arriving from nearby Citrus Heights, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United States (93.2%) and Canada (1.4%).
- Top languages spoken are English (59.5%) followed by Spanish (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Citrus Heights and San Jose.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hollister Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |
| Sand City | 10 | $6,438 | $428.56 | 60% |
| Ross | 10 | $6,326 | $481.09 | 53% |