Hopland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Hopland in 2025? Explore comprehensive Airbnb analytics for Hopland, California, United States to uncover income potential. This 2025 STR market report for Hopland, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Hopland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hopland Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hopland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hopland (2025)
Understanding the monthly revenue variations for Airbnb listings in Hopland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hopland is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hopland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,000+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,121 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,200 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $730, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hopland
Hopland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hopland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hopland:
- Best-in-class properties (Top 10%) achieve 40%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hopland
Average Daily Rate (ADR) Airbnb Trends in Hopland (2025)
Effective short term rental pricing strategy in Hopland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hopland typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $473+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $338 or more.
- Typical properties (Median) charge around $205 per night.
- Entry-level properties (Bottom 25%) earn around $175 per night.
Average Daily Rate (ADR) Trend by Month in Hopland
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Airbnb Seasonality Analysis & Trends in Hopland (2025)
Peak Season (May, September, July)
- Revenue averages $2,472 per month
- Occupancy rates average 29.4%
- Daily rates average $295
Shoulder Season
- Revenue averages $1,683 per month
- Occupancy maintains around 21.5%
- Daily rates hold near $287
Low Season (January, February, April)
- Revenue drops to average $1,162 per month
- Occupancy decreases to average 15.9%
- Daily rates adjust to average $271
Seasonality Insights for Hopland
- The Airbnb seasonality in Hopland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hopland's highest earning potential, with monthly revenues capable of climbing to $2,764, occupancy reaching a high of 35.6%, and ADRs peaking at $308.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,068, occupancy could drop to 12.9%, and ADRs may adjust down to $256.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hopland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hopland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hopland (2025)
Exploring the top neighborhoods for short-term rentals in Hopland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hopland | A charming small-town center with local shops, restaurants, and a relaxed atmosphere. Ideal for guests looking to explore the local culture and wineries. | Hopland Brewery, Mendocino County Museum, Local Art Galleries, Taste of Hopland Wineries, Outdoor Parks |
| Near the Vineyards | This area offers scenic views and proximity to several renowned wineries in the region, attracting wine enthusiasts and tourists. | Brutocao Cellars, Campovida, McFadden Farm Winery, Rivino Winery, Mendocino Wine Company |
| Russian River Area | Located a short drive from Hopland, this area is popular for its beautiful river scenery and outdoor activities, attracting nature lovers. | Russian River, Armstrong Redwoods State Natural Reserve, River rafting, Kayaking, Hiking Trails |
| Lake Mendocino | A popular spot for water sports and outdoor recreation, featuring camping and fishing opportunities, perfect for families and outdoor adventurers. | Lake Mendocino, Fishing, Boating, Swimming, Picnicking |
| Hopland Historical District | Rich in history and culture, this area appeals to those interested in local history and unique architecture. | Old Hopland Town Hall, Historical Buildings, Local Heritage Sites, Cultural Events |
| Outdoor Recreation Areas | Access to numerous hiking and biking trails, offering adventure seekers an opportunity to enjoy the natural beauty of the region. | Hiking Trails, Biking Trails, Picnic Areas, Scenic Overlooks |
| Cultural and Arts District | Home to various local artists and craftsmen, this area attracts those seeking a culturally enriching experience. | Art Studios, Craft Fairs, Local Art Exhibits, Cultural Festivals |
| Scenic Drive Area | Scenic routes through the hills and vineyards provide breathtaking views, appealing to tourists looking for picturesque drives and photo opportunities. | Scenic Overlooks, Vineyard Views, Photo Spots |
Understanding Airbnb License Requirements & STR Laws in Hopland (2025)
With 25% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Hopland. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hopland to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 25% licensed listings)
Top Performing Airbnb Properties in Hopland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hoplandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Hopland Vacation Rental w/ Pool & Hot Tub
Entire Place • 2 bedrooms
Mendocino Home w/ Wrap-Around Deck
Entire Place • 3 bedrooms
Secluded Private Retreat! Hot tub, Fire pit, Views
Entire Place • 1 bedroom
Enchanting Creekside Retreat: Your Downtown Oasis
Entire Place • 1 bedroom
Private Lake House in Hopland
Entire Place • 1 bedroom
Fetzer Suite - Stockfarm Inn
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hopland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hopland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stockfarm | 7 | $60,958 | 10 | 4.25/5.0 |
| Evolve | 1 | $59,239 | 8 | 5.00/5.0 |
| Antler | 10 | $47,297 | 223 | 4.94/5.0 |
| Sydney | 1 | $28,191 | 111 | 4.89/5.0 |
| Deborah | 1 | $25,832 | 108 | 4.99/5.0 |
| Andy | 1 | $25,230 | 25 | 4.88/5.0 |
| Wendy | 2 | $12,444 | 46 | 4.96/5.0 |
| Hon | 1 | $8,836 | 67 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hopland.
Dive Deeper: Advanced Hopland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hopland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHopland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hopland
- The Hopland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hopland, Outdoor/Unique properties are the most common (37.5%), reflecting the local real estate landscape.
- Houses represent a significant 29.2% portion, catering likely to families or larger groups.
- The presence of 29.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.2%) offer potential for unique stay experiences.
Hopland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hopland
- The dominant room capacity in Hopland is 1 bedroom listings, making up 58.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 70.8% of the active Airbnb listings in Hopland, indicating a high concentration in these sizes.
- With over half the market (58.3%) consisting of studios or 1-bedroom units, Hopland is particularly well-suited for individuals or couples.
Hopland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hopland
- The most common guest capacity trend in Hopland vacation rentals is listings accommodating 2 guests (62.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Hopland STR market, accounting for 75.0% of listings.
- A significant 62.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Hopland.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hopland.
- On average, properties in Hopland are equipped to host 3.3 guests.
Hopland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hopland
- The most common availability pattern in Hopland falls within the 271-366 days range, representing 87.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hopland (50%), reflecting common guest stay durations or potential owner blocking patterns.
Hopland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
58.3% of total
2 Nights
8 listings
33.3% of total
30+ Nights
2 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Hopland is 1 Night, adopted by 58.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.6%) of the Hopland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.3% of Hopland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hopland.
Hopland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
26.1% of total
Moderate
10 listings
43.5% of total
Firm
2 listings
8.7% of total
Strict
5 listings
21.7% of total
Cancellation Policy Insights for Hopland
- The prevailing Airbnb cancellation policy trend in Hopland is Moderate, used by 43.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.6%) and stricter (30.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.5% market standard in Hopland.
- Regularly review your cancellation policy against competitors and market demand shifts in Hopland.
Hopland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hopland
- The overall average booking lead time for vacation rentals in Hopland is 29 days.
- Guests book furthest in advance for stays during May (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (38 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Hopland.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Hopland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hopland (2025)
Amenity Prevalence
Amenity Insights for Hopland
- Essential amenities in Hopland that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Outdoor dining area, Hot water, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Hopland.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hopland: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like Outdoor dining area or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hopland to stay competitive.
Hopland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hopland
- The typical guest profile for Airbnb in Hopland consists of primarily domestic travelers (96%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and United Kingdom (0.9%).
- Top languages spoken are English (63.5%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Oakland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hopland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Stinson Beach | 95 | $6,886 | $717.10 | 44% |
| Eldridge | 23 | $6,847 | $798.12 | 37% |
| St. Helena | 49 | $6,766 | $769.83 | 38% |
| Irish Beach | 42 | $6,662 | $413.15 | 56% |