Imperial Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Imperial in 2025? Explore comprehensive Airbnb analytics for Imperial, California, United States to uncover income potential. This 2025 STR market report for Imperial, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Imperial, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imperial Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imperial Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imperial (2025)
Understanding the monthly revenue variations for Airbnb listings in Imperial is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imperial is typically June, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imperial across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,267+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,225 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,122 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $799, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imperial
Imperial Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imperial STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imperial:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imperial
Average Daily Rate (ADR) Airbnb Trends in Imperial (2025)
Effective short term rental pricing strategy in Imperial involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imperial typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Imperial
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Airbnb Seasonality Analysis & Trends in Imperial (2025)
Peak Season (June, May, December)
- Revenue averages $3,497 per month
- Occupancy rates average 54.5%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,894 per month
- Occupancy maintains around 51.4%
- Daily rates hold near $157
Low Season (August, September, October)
- Revenue drops to average $2,134 per month
- Occupancy decreases to average 43.7%
- Daily rates adjust to average $138
Seasonality Insights for Imperial
- The Airbnb seasonality in Imperial shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imperial's highest earning potential, with monthly revenues capable of climbing to $3,630, occupancy reaching a high of 61.8%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,905, occupancy could drop to 34.5%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imperial.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imperial seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imperial (2025)
Exploring the top neighborhoods for short-term rentals in Imperial? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| El Centro | The largest city in Imperial County, El Centro is a hub for commerce and agriculture, making it attractive for both short-term and long-term stays. | Imperial Valley Mall, Bucklin Park, Plaza de Caonillas, Walter McCall Park, El Centro Historical Museum |
| Calexico | Located on the border with Mexico, Calexico is a vibrant city known for its cultural diversity and accessibility. It attracts visitors looking for a cross-border experience. | Calexico Port of Entry, Rockwood Plaza, Old Calexico Theatre, Gran Plaza Outlets, Calexico Community Park |
| Imperial | This small city provides a quiet, family-friendly atmosphere and is close to attractions like the Imperial Sand Dunes, drawing tourists and adventure seekers. | Imperial Sand Dunes, Desert Trails, All American Canal, Imperial County Fairgrounds |
| Brawley | Brawley is known for its agricultural background and hosts various events throughout the year, making it a potential spot for vacation rentals. | Brawley Cattle Call Festival, Brawley Community Center, Pioneer Park, Mural Project |
| Holtville | A small town with a friendly community and annual events, Holtville is also known for its hot springs and proximity to outdoor activities. | Holtville Hot Springs, Holtville Farmers Market, Holtville Historical Museum, Grassy Hill |
| Niland | Famous for its proximity to the Salton Sea, Niland offers unique attractions related to the sea and desert, appealing to niche tourism. | Salton Sea Recreation Area, Bombay Beach, Slab City, East Jesus |
| Westmorland | This small town offers a local charm and is a gateway to the desert areas, making it an interesting stop for travelers. | Westmorland City Park, Dunes Golf Club, Eastside Park |
| Salton City | Located on the Salton Sea, this area attracts visitors looking for off-the-beaten-path adventures and unique desert landscapes. | Salton Sea, Anza-Borrego Desert State Park, Salton Sea State Recreation Area |
Understanding Airbnb License Requirements & STR Laws in Imperial (2025)
While Imperial, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imperial to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Imperial (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imperialbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy 4-bedroom home with pool and game room
Entire Place • 4 bedrooms
Casa Imperial: An Elevated 3-Bedroom Townhome
Entire Place • 3 bedrooms
Las Lomas Home/3 bedroom home/2.5 bath/ big patio
Entire Place • 3 bedrooms
Casa Tres Quartos- Entire Home 3 bedrooms Sleeps8
Entire Place • 3 bedrooms
Desert Delight 3 Bedroom Home-sleeps7
Entire Place • 3 bedrooms
3rooms 1 bath
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imperial (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imperial based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vivianna | 1 | $86,936 | 71 | 4.93/5.0 |
| Claudia | 2 | $79,595 | 82 | 4.96/5.0 |
| Cindy | 1 | $54,209 | 84 | 4.99/5.0 |
| Jose | 1 | $52,974 | 71 | 4.86/5.0 |
| Michael | 1 | $22,445 | 29 | 4.66/5.0 |
| Claudia | 1 | $21,975 | 22 | 4.86/5.0 |
| Blanca | 1 | $21,971 | 81 | 4.99/5.0 |
| Jenna | 1 | $18,140 | 16 | 5.00/5.0 |
| Daniel | 1 | $16,752 | 14 | 4.93/5.0 |
| David | 2 | $15,988 | 94 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imperial.
Dive Deeper: Advanced Imperial STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imperial. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImperial Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imperial
- The Imperial Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imperial, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Imperial Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imperial
- The dominant room capacity in Imperial is 3 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 52.9% of the active Airbnb listings in Imperial, indicating a high concentration in these sizes.
- A significant 47.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Imperial.
Imperial Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imperial
- The most common guest capacity trend in Imperial vacation rentals is listings accommodating 8+ guests (23.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Imperial STR market, accounting for 47.0% of listings.
- 47.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imperial.
- On average, properties in Imperial are equipped to host 4.1 guests.
Imperial Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imperial
- The most common availability pattern in Imperial falls within the 181-270 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Imperial (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imperial Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
50% of total
2 Nights
5 listings
31.3% of total
7-29 Nights
2 listings
12.5% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Imperial is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.3%) of the Imperial Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Imperial hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imperial.
Imperial Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
43.8% of total
Moderate
3 listings
18.8% of total
Firm
3 listings
18.8% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Imperial
- The prevailing Airbnb cancellation policy trend in Imperial is Flexible, used by 43.8% of listings.
- There's a relatively balanced mix between guest-friendly (62.6%) and stricter (37.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.8% market standard in Imperial.
- Regularly review your cancellation policy against competitors and market demand shifts in Imperial.
Imperial STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imperial
- The overall average booking lead time for vacation rentals in Imperial is 16 days.
- Guests book furthest in advance for stays during February (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (20 days avg.) sees the longest lead times, while Fall (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Imperial.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 29 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 20 days) to capture early planners.
- Monitor your own booking lead times against these Imperial averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imperial (2025)
Amenity Prevalence
Amenity Insights for Imperial
- Essential amenities in Imperial that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imperial: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imperial to stay competitive.
Imperial Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imperial
- The typical guest profile for Airbnb in Imperial consists of primarily domestic travelers (93%), often arriving from nearby San Diego, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United States (92.7%) and Mexico (2.6%).
- Top languages spoken are English (59.7%) followed by Spanish (28.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Diego and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imperial Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Lakeside | 34 | $6,212 | $473.19 | 49% |
| Bermuda Dunes | 142 | $6,113 | $599.75 | 38% |
| Mount Helix | 38 | $5,514 | $482.38 | 50% |
| Indio | 1,365 | $4,788 | $488.34 | 37% |
| Palm Springs | 3,402 | $4,564 | $461.58 | 39% |
| Casa de Oro | 47 | $4,549 | $294.43 | 59% |
| Coachella | 383 | $4,232 | $547.80 | 40% |