Imperial Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Imperial Beach in 2025? Explore comprehensive Airbnb analytics for Imperial Beach, California, United States to uncover income potential. This 2025 STR market report for Imperial Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 167 active listings.
Whether you're considering an Airbnb investment in Imperial Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imperial Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imperial Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imperial Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Imperial Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imperial Beach is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imperial Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,166+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,822 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,437 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,720, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imperial Beach
Imperial Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imperial Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imperial Beach:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imperial Beach
Average Daily Rate (ADR) Airbnb Trends in Imperial Beach (2025)
Effective short term rental pricing strategy in Imperial Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imperial Beach typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $442+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $218 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Imperial Beach
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Airbnb Seasonality Analysis & Trends in Imperial Beach (2025)
Peak Season (July, June, August)
- Revenue averages $5,622 per month
- Occupancy rates average 56.3%
- Daily rates average $259
Shoulder Season
- Revenue averages $4,217 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $251
Low Season (February, October, November)
- Revenue drops to average $3,201 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $251
Seasonality Insights for Imperial Beach
- The Airbnb seasonality in Imperial Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imperial Beach's highest earning potential, with monthly revenues capable of climbing to $6,002, occupancy reaching a high of 61.8%, and ADRs peaking at $264.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,914, occupancy could drop to 33.2%, and ADRs may adjust down to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imperial Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imperial Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imperial Beach (2025)
Exploring the top neighborhoods for short-term rentals in Imperial Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Imperial Beach Pier | A picturesque spot for sunset views and a relaxed beach atmosphere. Popular with families and travelers looking to enjoy coastal activities like fishing and beach walking. | Imperial Beach Pier, Tijuana River National Estuarine Research Reserve, Seacoast Drive, Dog Beach, Imperial Beach Surfing |
| Silver Strand State Beach | Known for its beautiful sandy beaches and opportunities for water sports. A great destination for vacationers seeking outdoor activities with scenic views. | Silver Strand State Beach, Bayside Park, Coronado Island, Water sports rentals, Beachfront dining |
| Estuary Nature Reserve | A natural setting that attracts eco-tourists and wildlife enthusiasts. Perfect for those looking for a peaceful retreat close to nature. | Tijuana River Estuary, Bird watching, Hiking trails, Nature walks, Wildlife preservation areas |
| Crown Point | Charming neighborhood known for its beachfront and recreational spaces. Ideal for families and those looking to enjoy outdoor fun. | Crown Point Park, Lake Mission Bay, Crown Point Beach, Water sports activities, Outdoor picnic spots |
| Imperial Beach Community Park | A hub for community activities and events, this area is great for families and visitors looking to engage with local culture. | Community Center, Playgrounds, Picnic areas, Local events, Family-friendly activities |
| Ensenada | Just a short distance from Imperial Beach, Ensenada offers a taste of Mexican culture, with delicious food and local markets that attract visitors. | Ensenada seafood market, La Bufadora, Wine tours, Cultural festivals, Local cuisine |
| Surfing at IB | Known for its surf-friendly waves, this area attracts surfing enthusiasts and beachgoers alike. | Surf spots, Surf schools, Beach lessons, Tide pools, Kayaking |
| Tijuana | A vibrant city just south of the border, attracting travelers looking for nightlife, shopping, and cultural experiences. | Cultural centers, Shopping markets, Restaurants, Nightlife, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Imperial Beach (2025)
While Imperial Beach, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imperial Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Imperial Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imperial Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Sunset Palace - A True Beachfront Oasis
Entire Place • 3 bedrooms
Oceanfront w/ Private Beach
Entire Place • 2 bedrooms
Oceanfront Penthouse with Private Deck & Grill
Entire Place • 2 bedrooms
Newly Remodel Beach Home 1850 sqft Steps to Beach!
Entire Place • 3 bedrooms
Dream Pano Oceanview: steps 2 pier+dining/sleeps 8
Entire Place • 3 bedrooms
Enjoy the Best Ocean Views and Sunsets in a Beach Front Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imperial Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imperial Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tricia | 17 | $544,177 | 1031 | 4.66/5.0 |
| Tamara | 3 | $342,850 | 490 | 4.91/5.0 |
| Feras | 1 | $203,286 | 36 | 4.83/5.0 |
| John | 24 | $185,150 | 341 | 4.22/5.0 |
| CityMark | 2 | $173,806 | 324 | 4.95/5.0 |
| Kim | 1 | $128,300 | 80 | 4.98/5.0 |
| Cardo | 2 | $125,388 | 59 | 4.71/5.0 |
| Ankaj | 1 | $117,866 | 45 | 4.98/5.0 |
| Nancy | 1 | $114,630 | 401 | 4.99/5.0 |
| Paul | 1 | $105,472 | 315 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imperial Beach.
Dive Deeper: Advanced Imperial Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imperial Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImperial Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imperial Beach
- The Imperial Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 167 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imperial Beach, Apartment/Condo properties are the most common (59.9%), reflecting the local real estate landscape.
- Houses represent a significant 35.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Imperial Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imperial Beach
- The dominant room capacity in Imperial Beach is 2 bedrooms listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.6% of the active Airbnb listings in Imperial Beach, indicating a high concentration in these sizes.
- A significant 31.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Imperial Beach.
Imperial Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imperial Beach
- The most common guest capacity trend in Imperial Beach vacation rentals is listings accommodating 4 guests (29.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Imperial Beach STR market, accounting for 49.7% of listings.
- 46.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imperial Beach.
- On average, properties in Imperial Beach are equipped to host 5.2 guests.
Imperial Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imperial Beach
- The most common availability pattern in Imperial Beach falls within the 271-366 days range, representing 48.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Imperial Beach (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imperial Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
19% of total
2 Nights
23 listings
15% of total
3 Nights
31 listings
20.3% of total
4-6 Nights
9 listings
5.9% of total
7-29 Nights
9 listings
5.9% of total
30+ Nights
52 listings
34% of total
Key Insights
- The most prevalent minimum stay requirement in Imperial Beach is 30+ Nights, adopted by 34% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34%) caters to monthly stays (30+ nights) in Imperial Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34% of Imperial Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imperial Beach.
Imperial Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
17 listings
12.4% of total
Flexible
15 listings
10.9% of total
Moderate
15 listings
10.9% of total
Firm
37 listings
27% of total
Strict
53 listings
38.7% of total
Cancellation Policy Insights for Imperial Beach
- The prevailing Airbnb cancellation policy trend in Imperial Beach is Strict, used by 38.7% of listings.
- A majority (65.7%) of hosts in Imperial Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.7% market standard in Imperial Beach.
- With 38.7% using Strict terms, this is a viable option in Imperial Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Imperial Beach.
Imperial Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imperial Beach
- The overall average booking lead time for vacation rentals in Imperial Beach is 42 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Imperial Beach.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Imperial Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imperial Beach (2025)
Amenity Prevalence
Amenity Insights for Imperial Beach
- Essential amenities in Imperial Beach that guests expect include: TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imperial Beach: TV, Wifi, Kitchen.
- Prioritize adding missing essentials: TV, Wifi, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imperial Beach to stay competitive.
Imperial Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imperial Beach
- The typical guest profile for Airbnb in Imperial Beach consists of primarily domestic travelers (89%), often arriving from nearby San Diego, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.2% of guests.
- Key international markets include United States (89.2%) and Mexico (4.9%).
- Top languages spoken are English (62%) followed by Spanish (23.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Diego and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imperial Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Avalon | 216 | $6,558 | $624.27 | 38% |
| Lakeside | 34 | $6,212 | $473.19 | 49% |