Julian Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Julian in 2025? Explore comprehensive Airbnb analytics for Julian, California, United States to uncover income potential. This 2025 STR market report for Julian, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 233 active listings.
Whether you're considering an Airbnb investment in Julian, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Julian Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Julian Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Julian (2025)
Understanding the monthly revenue variations for Airbnb listings in Julian is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Julian is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Julian across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,561 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,787 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,462, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Julian
Julian Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Julian STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Julian:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Julian
Average Daily Rate (ADR) Airbnb Trends in Julian (2025)
Effective short term rental pricing strategy in Julian involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Julian typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $444+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $326 or more.
- Typical properties (Median) charge around $233 per night.
- Entry-level properties (Bottom 25%) earn around $163 per night.
Average Daily Rate (ADR) Trend by Month in Julian
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Airbnb Seasonality Analysis & Trends in Julian (2025)
Peak Season (December, May, April)
- Revenue averages $4,271 per month
- Occupancy rates average 39.2%
- Daily rates average $293
Shoulder Season
- Revenue averages $3,456 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $292
Low Season (February, August, September)
- Revenue drops to average $2,699 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $285
Seasonality Insights for Julian
- The Airbnb seasonality in Julian shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Julian's highest earning potential, with monthly revenues capable of climbing to $4,815, occupancy reaching a high of 47.1%, and ADRs peaking at $322.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,621, occupancy could drop to 32.6%, and ADRs may adjust down to $276.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Julian.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Julian seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Julian (2025)
Exploring the top neighborhoods for short-term rentals in Julian? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Cuyamaca | A picturesque destination perfect for outdoor enthusiasts and nature lovers, offering fishing, hiking, and stunning lake views. Ideal for guests looking for a tranquil escape from the city. | Lake Cuyamaca, Cuyamaca Rancho State Park, Cuyamaca Peak, Horseback Riding, Bird Watching |
| Warner Springs | A serene rural area known for its natural beauty and wellness retreats. Attracts visitors seeking relaxation and stunning landscapes, making it a great location for peaceful getaways. | Warner Springs Ranch, Palomar Observatory, Hiking Trails, Hot Springs, Nature Reserve |
| Julian Historic District | Famous for its historic charm and apple pie, Julian is a popular tourist destination with unique shops and restaurants. A great spot for attracting visitors interested in local history and culture. | Julian Pioneer Museum, Apple Pie Baking, Historic Main Street, Julian Tea and Cottage Shops, Cuyamaca Gold Rush |
| Santa Ysabel | Located near the scenic highway and known for its desert landscapes and rich Native American history. Visitors can enjoy hiking and exploring nearby attractions. | Santa Ysabel Reservation, Los Padres National Forest, Pacific Crest Trail, Santa Ysabel Casino, Anza-Borrego Desert State Park |
| Banner | A quiet rural community known for its historic significance and proximity to nature, making it an attractive getaway for guests looking to escape urban life. | Old Banner Store, Hiking Opportunities, Scenic Views, Stargazing, Nature Trails |
| Mount Laguna | Located in the Cuyamaca mountains, known for its cool climate and beautiful vistas. Great for guests interested in outdoor activities like hiking, camping, and wildlife viewing. | Mount Laguna Campground, Laguna Mountain Recreation Area, Hiking Trails, Cuyamaca Woods, Bird Watching |
| Ramona | A charming town with wineries and beautiful countryside, Ramona is perfect for visitors looking to explore local vineyards and enjoy the scenic landscapes. | Ramona Grasslands Preserve, Wineries and Vineyards, Mount Woodson Trail, Old Town Ramona, Animal Sanctuary |
| Anza-Borrego Desert State Park | The largest state park in California, known for its stunning desert landscapes and wildflower blooms. Attracts adventure seekers and nature lovers year-round. | Borrego Palm Canyon, Badlands, Wildflower Bloom in Spring, Anza-Borrego Desert State Park Visitor Center, Palm Oasis |
Understanding Airbnb License Requirements & STR Laws in Julian (2025)
While Julian, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Julian to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Julian (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Julianbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Polaris Ridge – Views, Star Gazing, Pool + Jacuzzi
Entire Place • 4 bedrooms
Breathtaking Views, Eco-Luxe A-frame w/ Cedar Tub
Entire Place • 3 bedrooms
Historic Hildreth Homestead in town, Julian
Entire Place • 4 bedrooms
Shambala - A Magical Retreat
Entire Place • 3 bedrooms
Cottage on the Rock | Hot Tub · King Bed · Bikes
Entire Place • 1 bedroom
Family-Friends-Pets all Welcome @ Carnick Cabin
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Julian (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Julian based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cassandra | 14 | $655,191 | 643 | 4.54/5.0 |
| Orchard | 23 | $607,711 | 94 | 0.42/5.0 |
| John | 4 | $259,206 | 865 | 4.93/5.0 |
| Davita Sovanna | 13 | $249,024 | 217 | 4.81/5.0 |
| Barbara | 6 | $222,465 | 353 | 4.78/5.0 |
| Marti | 3 | $204,825 | 39 | 4.99/5.0 |
| Jamal | 7 | $173,356 | 299 | 4.78/5.0 |
| Bea | 2 | $150,989 | 346 | 4.97/5.0 |
| Kari | 1 | $149,942 | 19 | 4.89/5.0 |
| Molly | 3 | $146,058 | 63 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Julian.
Dive Deeper: Advanced Julian STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Julian. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJulian Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Julian
- The Julian Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.8% of the 233 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Julian, House properties are the most common (50.6%), reflecting the local real estate landscape.
- Houses represent a significant 50.6% portion, catering likely to families or larger groups.
- The presence of 19.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Julian Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Julian
- The dominant room capacity in Julian is 1 bedroom listings, making up 36.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in Julian, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Julian.
Julian Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Julian
- The most common guest capacity trend in Julian vacation rentals is listings accommodating 2 guests (25.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Julian STR market, accounting for 49.3% of listings.
- 39.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Julian.
- On average, properties in Julian are equipped to host 4.6 guests.
Julian Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Julian
- The most common availability pattern in Julian falls within the 271-366 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Julian (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Julian Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
109 listings
49.3% of total
2 Nights
79 listings
35.7% of total
3 Nights
3 listings
1.4% of total
30+ Nights
30 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Julian is 1 Night, adopted by 49.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Julian Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Julian, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.3% of Julian hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Julian.
Julian Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
12.2% of total
Moderate
73 listings
37.1% of total
Firm
33 listings
16.8% of total
Strict
67 listings
34% of total
Cancellation Policy Insights for Julian
- The prevailing Airbnb cancellation policy trend in Julian is Moderate, used by 37.1% of listings.
- A majority (50.8%) of hosts in Julian utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.1% market standard in Julian.
- With 34% using Strict terms, this is a viable option in Julian, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Julian.
Julian STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Julian
- The overall average booking lead time for vacation rentals in Julian is 36 days.
- Guests book furthest in advance for stays during May (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Julian.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Julian averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Julian (2025)
Amenity Prevalence
Amenity Insights for Julian
- Essential amenities in Julian that guests expect include: Smoke alarm, Heating, Free parking on premises, Carbon monoxide alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Julian: Smoke alarm, Heating, Free parking on premises, Carbon monoxide alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Heating, Free parking on premises, Carbon monoxide alarm, Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Julian to stay competitive.
Julian Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Julian
- The typical guest profile for Airbnb in Julian consists of primarily domestic travelers (96%), often arriving from nearby San Diego, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Mexico (1.2%).
- Top languages spoken are English (66.3%) followed by Spanish (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Diego and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Julian Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Lakeside | 34 | $6,212 | $473.19 | 49% |
| Bermuda Dunes | 142 | $6,113 | $599.75 | 38% |
| Santa Margarita Ranchos | 17 | $6,092 | $477.27 | 38% |