Laguna Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Laguna Beach in 2025? Explore comprehensive Airbnb analytics for Laguna Beach, California, United States to uncover income potential. This 2025 STR market report for Laguna Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 308 active listings.
Whether you're considering an Airbnb investment in Laguna Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laguna Beach Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laguna Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laguna Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Laguna Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laguna Beach is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laguna Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,243+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,091 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,258 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,914, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laguna Beach
Laguna Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laguna Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laguna Beach:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laguna Beach
Average Daily Rate (ADR) Airbnb Trends in Laguna Beach (2025)
Effective short term rental pricing strategy in Laguna Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laguna Beach typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $762+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $474 or more.
- Typical properties (Median) charge around $262 per night.
- Entry-level properties (Bottom 25%) earn around $196 per night.
Average Daily Rate (ADR) Trend by Month in Laguna Beach
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Airbnb Seasonality Analysis & Trends in Laguna Beach (2025)
Peak Season (June, July, May)
- Revenue averages $8,166 per month
- Occupancy rates average 48.1%
- Daily rates average $423
Shoulder Season
- Revenue averages $5,892 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $397
Low Season (January, February, November)
- Revenue drops to average $4,496 per month
- Occupancy decreases to average 41.1%
- Daily rates adjust to average $351
Seasonality Insights for Laguna Beach
- The Airbnb seasonality in Laguna Beach shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laguna Beach's highest earning potential, with monthly revenues capable of climbing to $8,504, occupancy reaching a high of 54.3%, and ADRs peaking at $434.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,320, occupancy could drop to 36.2%, and ADRs may adjust down to $341.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laguna Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laguna Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laguna Beach (2025)
Exploring the top neighborhoods for short-term rentals in Laguna Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Laguna | Charming coastal area known for its artistic vibe and beautiful beaches. North Laguna attracts visitors looking for a laid-back atmosphere with art galleries, beaches, and ocean views. | Heisler Park, Main Beach, Laguna Art Museum, Treasure Island Beach, Pacific Marine Mammal Center |
| Laguna Village | The heart of Laguna Beach, featuring many shops, restaurants, and galleries. Perfect for those who want to be in the middle of the town's activities and cultural events. | Laguna Beach Festival of Arts, Laguna Playhouse, Main Street, Sugar Shack, Dodge Memorial |
| Thousand Steps Beach | Known for its stunning beach access and picturesque views, this area is ideal for visitors who love hiking and ocean activities. | Thousand Steps Beach, Victoria Beach, Marine protected area, Laguna Beach tide pools |
| South Laguna | Offers a more residential feel with beautiful houses, quieter beaches, and a friendly atmosphere. Attractive to families and those seeking a more relaxed stay. | Shaw's Cove, Aliso Beach Park, The Montage Laguna Beach, Thousand Steps Beach |
| Laguna Canyon | A great option for those looking to enjoy nature and hiking trails, this area offers visitors a more secluded experience while still being close to the beach. | Laguna Coast Wilderness Park, Top of the World, Aliso and Wood Canyons Wilderness Park, Laguna Beach Brewing Company |
| Dawn's Beach | A serene beach location perfect for those who appreciate beauty and tranquility. Ideal for beachgoers and nature enthusiasts. | Dawn's Beach, Heisler Park, Laguna Beach |
| Bluebird Canyon | Nestled in the hills above Laguna Beach, offering privacy, views, and a peaceful retreat. Attracts visitors looking for a unique, secluded experience. | Bluebird Park, Viewpoint Trail, the hills overlooking the ocean |
| Aliso Viejo | While technically not in Laguna Beach, this nearby area offers great amenities and family-friendly activities, making it a popular choice for those visiting the region. | Aliso Viejo Town Center, Soka University, Aliso and Wood Canyons Wilderness Park, Laguna Hills Mall |
Understanding Airbnb License Requirements & STR Laws in Laguna Beach (2025)
Yes, Laguna Beach, California, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laguna Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 53% licensed listings)
Top Performing Airbnb Properties in Laguna Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laguna Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Laguna Beach Beachfront home w/ Stunning Interior
Entire Place • 3 bedrooms
Highly upgraded Elegant Laguna Beach Villa. SC#2
Entire Place • 3 bedrooms
Ocean Front Beach House! Private stairs to Sand!
Entire Place • 4 bedrooms
Spectacular ocean views, direct beach access SC#5
Entire Place • 2 bedrooms
Relax in Style at Antigua, Oceanfront Villa SC#3
Entire Place • 2 bedrooms
OCEAN FRONT! Private stairs from home to BEACH! A
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laguna Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laguna Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Everyday Luxury | 85 | $4,021,337 | 546 | 3.09/5.0 |
| Michael | 4 | $865,131 | 323 | 4.86/5.0 |
| Tina | 6 | $854,862 | 1711 | 4.93/5.0 |
| Sonder (Los Angeles) | 13 | $681,579 | 1499 | 4.53/5.0 |
| Sean | 8 | $520,806 | 1474 | 4.76/5.0 |
| Brody | 17 | $450,938 | 6697 | 4.53/5.0 |
| Derek | 3 | $383,081 | 247 | 4.86/5.0 |
| Lily | 1 | $369,282 | 7 | 5.00/5.0 |
| Nikolas | 4 | $330,723 | 118 | 4.92/5.0 |
| Brooke | 2 | $278,123 | 227 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laguna Beach.
Dive Deeper: Advanced Laguna Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laguna Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaguna Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laguna Beach
- The Laguna Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.6% of the 308 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Laguna Beach, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 28.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.3%) offer potential for unique stay experiences.
Laguna Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laguna Beach
- The dominant room capacity in Laguna Beach is 1 bedroom listings, making up 57.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.9% of the active Airbnb listings in Laguna Beach, indicating a high concentration in these sizes.
- With over half the market (57.1%) consisting of studios or 1-bedroom units, Laguna Beach is particularly well-suited for individuals or couples.
Laguna Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laguna Beach
- The most common guest capacity trend in Laguna Beach vacation rentals is listings accommodating 4 guests (33.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Laguna Beach STR market, accounting for 66.6% of listings.
- 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laguna Beach.
- On average, properties in Laguna Beach are equipped to host 3.9 guests.
Laguna Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laguna Beach
- The most common availability pattern in Laguna Beach falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Laguna Beach (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laguna Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
99 listings
33.4% of total
2 Nights
51 listings
17.2% of total
3 Nights
16 listings
5.4% of total
4-6 Nights
4 listings
1.4% of total
7-29 Nights
5 listings
1.7% of total
30+ Nights
121 listings
40.9% of total
Key Insights
- The most prevalent minimum stay requirement in Laguna Beach is 30+ Nights, adopted by 40.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.9%) caters to monthly stays (30+ nights) in Laguna Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.9% of Laguna Beach hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 40.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laguna Beach.
Laguna Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
2.9% of total
Super Strict 30 Days
10 listings
4.1% of total
Flexible
15 listings
6.2% of total
Moderate
43 listings
17.8% of total
Firm
46 listings
19.1% of total
Strict
120 listings
49.8% of total
Cancellation Policy Insights for Laguna Beach
- The prevailing Airbnb cancellation policy trend in Laguna Beach is Strict, used by 49.8% of listings.
- A majority (68.9%) of hosts in Laguna Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 49.8% market standard in Laguna Beach.
- With 49.8% using Strict terms, this is a viable option in Laguna Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Laguna Beach.
Laguna Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laguna Beach
- The overall average booking lead time for vacation rentals in Laguna Beach is 43 days.
- Guests book furthest in advance for stays during July (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Laguna Beach.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Laguna Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laguna Beach (2025)
Amenity Prevalence
Amenity Insights for Laguna Beach
- Essential amenities in Laguna Beach that guests expect include: Wifi, TV, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laguna Beach: Wifi, TV, Smoke alarm, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Carbon monoxide alarm.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laguna Beach to stay competitive.
Laguna Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laguna Beach
- The typical guest profile for Airbnb in Laguna Beach consists of primarily domestic travelers (92%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.4% of guests.
- Key international markets include United States (92.4%) and Canada (2.3%).
- Top languages spoken are English (68.1%) followed by Spanish (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laguna Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 349 | $10,630 | $1197.34 | 42% |
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Unincorporated Santa Monica Mountains | 152 | $7,297 | $646.35 | 46% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |