Madera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Madera in 2025? Explore comprehensive Airbnb analytics for Madera, California, United States to uncover income potential. This 2025 STR market report for Madera, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Madera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Madera Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Madera Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Madera (2025)
Understanding the monthly revenue variations for Airbnb listings in Madera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Madera is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Madera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,333+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,729 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,297 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $554, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Madera
Madera Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Madera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Madera:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Madera
Average Daily Rate (ADR) Airbnb Trends in Madera (2025)
Effective short term rental pricing strategy in Madera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Madera typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Madera
Get Live Madera Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Madera (2025)
Peak Season (April, June, May)
- Revenue averages $2,727 per month
- Occupancy rates average 42.1%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,726 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $130
Low Season (January, February, March)
- Revenue drops to average $1,320 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $135
Seasonality Insights for Madera
- The Airbnb seasonality in Madera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Madera's highest earning potential, with monthly revenues capable of climbing to $2,796, occupancy reaching a high of 46.3%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,138, occupancy could drop to 28.4%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Madera.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Madera seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Madera (2025)
Exploring the top neighborhoods for short-term rentals in Madera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bass Lake | A scenic destination known for its beautiful lake, making it a popular spot for outdoor activities like boating, fishing, and hiking. Ideal for families and nature lovers. | Bass Lake Recreation Area, China Peak Mountain Resort, Fresno Flats Historical Park |
| Madera Wine Trail | A wonderful area for wine enthusiasts, with several wineries that offer tastings and tours. This attracts both tourists and locals looking for a relaxing day in the vineyards. | Ficklin Vineyards, MWI (Madera Wine Initiative), Quady Winery |
| Madera Fairgrounds | Host to various events and fairs throughout the year, this area attracts visitors for entertainment purposes and is a great option for short-term stays for event attendees. | Madera District Fair, Concerts and festivals, Exhibitions |
| Lake Madera Park | A peaceful park area that offers recreational activities and picnic spots. Ideal for those looking for a quiet getaway not far from the city. | Picnic areas, Walking trails, Fishing spots |
| Historic Downtown Madera | Rich in history and charm, downtown is undergoing revitalization, making it attractive to visitors wanting to experience local culture and cuisine. | Madera County Courthouse, Madera District Library, Local shops and restaurants |
| Pine Flat Lake | A large lake popular for camping, fishing, and boating. This location appeals to nature lovers and those looking for outdoor adventures. | Pine Flat Lake Recreation Area, Camping sites, Walking and hiking trails |
| Madera Nature Preserve | A natural area promoting outdoor activities and wildlife observation, perfect for nature enthusiasts looking for tranquility near the city. | Hiking trails, Wildlife viewing, Picnic areas |
| Highway 41 Corridor | Direct access to Yosemite National Park, drawing visitors planning to explore the national park while staying in the nearby area. | Yosemite National Park (nearby), Sequoia and Kings Canyon National Parks (nearby) |
Understanding Airbnb License Requirements & STR Laws in Madera (2025)
While Madera, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Madera to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Madera (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maderabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Home in Madera Omni Oasis Retreat
Entire Place • 4 bedrooms
Remodeled 1 Acre Ranch Home in Madera
Entire Place • 4 bedrooms
Enjoy this Contemporary Family-friendly home
Entire Place • 3 bedrooms
3-bedroom villa in Madera, CA - pool & Jacuzzi
Entire Place • 3 bedrooms
SS 6BD/3.5BA lovely home relax
Entire Place • 6 bedrooms
Immaculate 3 Bedrooms Home In A Gated Community.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Madera (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Madera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lily Ribert | 9 | $131,782 | 262 | 4.40/5.0 |
| Araceli | 6 | $84,363 | 115 | 4.63/5.0 |
| George | 4 | $70,948 | 66 | 4.98/5.0 |
| America | 1 | $56,797 | 14 | 5.00/5.0 |
| Christian | 1 | $55,921 | 37 | 4.89/5.0 |
| Emilio | 1 | $54,628 | 55 | 4.93/5.0 |
| Anna | 5 | $54,418 | 106 | 4.44/5.0 |
| Host #468199899 | 1 | $54,094 | 9 | 4.78/5.0 |
| Carlos | 1 | $35,533 | 46 | 4.96/5.0 |
| Sara | 2 | $33,300 | 552 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Madera.
Dive Deeper: Advanced Madera STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Madera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMadera Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Madera
- The Madera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.3% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Madera, House properties are the most common (79.7%), reflecting the local real estate landscape.
- Houses represent a significant 79.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 6.3%) offer potential for unique stay experiences.
Madera Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Madera
- The dominant room capacity in Madera is 1 bedroom listings, making up 20.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 39.1% of the active Airbnb listings in Madera, indicating a high concentration in these sizes.
- A significant 32.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Madera.
Madera Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Madera
- The most common guest capacity trend in Madera vacation rentals is listings accommodating 4 guests (29.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Madera STR market, accounting for 51.6% of listings.
- 26.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Madera.
- On average, properties in Madera are equipped to host 3.7 guests.
Madera Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Madera
- The most common availability pattern in Madera falls within the 271-366 days range, representing 48.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Madera (26.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Madera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
46.7% of total
2 Nights
13 listings
21.7% of total
3 Nights
10 listings
16.7% of total
7-29 Nights
1 listings
1.7% of total
30+ Nights
8 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Madera is 1 Night, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.4%) of the Madera Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Madera, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.7% of Madera hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Madera.
Madera Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
24.5% of total
Moderate
21 listings
39.6% of total
Firm
8 listings
15.1% of total
Strict
11 listings
20.8% of total
Cancellation Policy Insights for Madera
- The prevailing Airbnb cancellation policy trend in Madera is Moderate, used by 39.6% of listings.
- There's a relatively balanced mix between guest-friendly (64.1%) and stricter (35.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.6% market standard in Madera.
- Regularly review your cancellation policy against competitors and market demand shifts in Madera.
Madera STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Madera
- The overall average booking lead time for vacation rentals in Madera is 44 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Madera.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Madera averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Madera (2025)
Amenity Prevalence
Amenity Insights for Madera
- Essential amenities in Madera that guests expect include: Smoke alarm, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Madera: Smoke alarm, Wifi, Air conditioning.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Madera to stay competitive.
Madera Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Madera
- The typical guest profile for Airbnb in Madera consists of primarily domestic travelers (92%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.4% of guests.
- Key international markets include United States (92.4%) and Canada (1.3%).
- Top languages spoken are English (60.6%) followed by Spanish (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Madera.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Madera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wawona | 60 | $7,157 | $517.09 | 48% |
| Yosemite National Park | 228 | $6,466 | $466.68 | 46% |
| Avila Beach | 90 | $6,198 | $542.74 | 41% |
| Yosemite West | 27 | $5,312 | $330.07 | 52% |
| Templeton | 154 | $5,154 | $474.38 | 41% |
| Three Rivers | 387 | $4,848 | $341.16 | 50% |
| Paso Robles | 716 | $4,644 | $402.25 | 41% |
| Cayucos | 184 | $4,297 | $395.24 | 41% |
| Lone Pine | 35 | $4,209 | $228.20 | 58% |
| June Lake | 83 | $4,147 | $320.96 | 50% |