Marina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Marina in 2025? Explore comprehensive Airbnb analytics for Marina, California, United States to uncover income potential. This 2025 STR market report for Marina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Marina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marina (2025)
Understanding the monthly revenue variations for Airbnb listings in Marina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marina is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,449+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,597 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,783 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,517, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marina
Marina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marina:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marina
Average Daily Rate (ADR) Airbnb Trends in Marina (2025)
Effective short term rental pricing strategy in Marina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marina typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $628+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $434 or more.
- Typical properties (Median) charge around $311 per night.
- Entry-level properties (Bottom 25%) earn around $161 per night.
Average Daily Rate (ADR) Trend by Month in Marina
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Airbnb Seasonality Analysis & Trends in Marina (2025)
Peak Season (July, August, June)
- Revenue averages $9,341 per month
- Occupancy rates average 68.5%
- Daily rates average $355
Shoulder Season
- Revenue averages $6,647 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $351
Low Season (January, February, September)
- Revenue drops to average $5,253 per month
- Occupancy decreases to average 47.0%
- Daily rates adjust to average $344
Seasonality Insights for Marina
- The Airbnb seasonality in Marina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marina's highest earning potential, with monthly revenues capable of climbing to $9,708, occupancy reaching a high of 75.9%, and ADRs peaking at $372.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,632, occupancy could drop to 41.9%, and ADRs may adjust down to $331.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marina (2025)
Exploring the top neighborhoods for short-term rentals in Marina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina Dunes | Stunning coastal location with sandy beaches and scenic views. Great for families and beach lovers seeking a relaxing getaway. | Marina State Beach, Marina Dunes Preserve, Monterey Peninsula, Cypress Grove Beach, Fort Ord Dunes State Park |
| Marina Village | Charming neighborhood with waterfront access and a vibrant community atmosphere. Excellent for travelers looking for a laid-back yet engaging environment. | Marina Village Shopping Center, Dunes Beach, Local parks and walking trails, Restaurants and cafes along the waterfront |
| Marina Lake | Peaceful area surrounded by nature and ideal for outdoor activities. Attracts nature lovers and families seeking tranquility and adventure. | Marina Lake Park, Bird watching opportunities, Kayaking and paddleboarding, Scenic walking trails, Wildlife viewing |
| Carmel Beach | Not far from Marina, this iconic beach destination appeals to those seeking stunning coastal views and exceptional dining. A prime spot for tourists. | Carmel Beach, Carmel Mission Basilica, Point Lobos State Natural Reserve, Galleries and shops in Carmel-by-the-Sea |
| Monterey Bay | Famous for its aquarium and marine life, this area draws visitors looking for educational experiences along with beautiful scenery. | Monterey Bay Aquarium, Cannery Row, 17-Mile Drive, Old Fisherman's Wharf, Lovers Point Park |
| Point Lobos | Renowned for breathtaking trails and rugged coastline, attracting hikers and photographers. A must-visit for nature enthusiasts. | Point Lobos State Natural Reserve, Scenic wildlife vistas, Hiking trails, Coves and beaches for exploration |
| Pebble Beach | Exclusive area known for its luxury homes and golf courses. Excellent for high-end listings targeting affluent travelers. | Pebble Beach Golf Links, Lover's Point, Cypress Point Lookout, Beaches and coastal walks |
| Fort Ord | Historical military site turned natural area, attracting outdoor lovers interested in hiking and bike trails. Unique experience for guests. | Fort Ord National Monument, Bike trails, Hiking paths, Natural coastal landscapes |
Understanding Airbnb License Requirements & STR Laws in Marina (2025)
While Marina, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marina to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Retreat - A 6 Bedroom Villa Near Beach & Town
Entire Place • 6 bedrooms
Newly remodeled home near beach
Entire Place • 3 bedrooms
Newly Remodeled! Near Monterey
Entire Place • 3 bedrooms
The Gateway - Large Home Near Monterey & Beaches
Entire Place • 4 bedrooms
Marina Refuge - A 4BD Home Near Town & Aquarium
Entire Place • 4 bedrooms
Three Bedroom House in Marina
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victor | 4 | $676,139 | 376 | 4.89/5.0 |
| Tim | 6 | $410,816 | 348 | 4.97/5.0 |
| Bj | 3 | $307,377 | 596 | 4.92/5.0 |
| Ralph | 1 | $224,419 | 161 | 4.88/5.0 |
| Sean | 2 | $218,836 | 626 | 4.95/5.0 |
| Jr. | 1 | $213,956 | 64 | 4.88/5.0 |
| Michael | 3 | $166,706 | 21 | 4.93/5.0 |
| Mina | 1 | $138,628 | 86 | 4.94/5.0 |
| Phillip | 1 | $137,826 | 22 | 4.91/5.0 |
| Sidharth | 2 | $125,470 | 35 | 2.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marina.
Dive Deeper: Advanced Marina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marina
- The Marina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marina, House properties are the most common (62.3%), reflecting the local real estate landscape.
- Houses represent a significant 62.3% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Marina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marina
- The dominant room capacity in Marina is 2 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.4% of the active Airbnb listings in Marina, indicating a high concentration in these sizes.
- A significant 39.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marina.
Marina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marina
- The most common guest capacity trend in Marina vacation rentals is listings accommodating 8+ guests (31.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marina STR market, accounting for 54.1% of listings.
- 55.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marina.
- On average, properties in Marina are equipped to host 5.1 guests.
Marina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marina
- The most common availability pattern in Marina falls within the 181-270 days range, representing 32.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Marina (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
44.6% of total
2 Nights
16 listings
28.6% of total
3 Nights
1 listings
1.8% of total
7-29 Nights
3 listings
5.4% of total
30+ Nights
11 listings
19.6% of total
Key Insights
- The most prevalent minimum stay requirement in Marina is 1 Night, adopted by 44.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.2%) of the Marina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.6%) caters to monthly stays (30+ nights) in Marina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.6% of Marina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marina.
Marina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.8% of total
Flexible
7 listings
12.7% of total
Moderate
13 listings
23.6% of total
Firm
12 listings
21.8% of total
Strict
22 listings
40% of total
Cancellation Policy Insights for Marina
- The prevailing Airbnb cancellation policy trend in Marina is Strict, used by 40% of listings.
- A majority (61.8%) of hosts in Marina utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40% market standard in Marina.
- With 40% using Strict terms, this is a viable option in Marina, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marina.
Marina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marina
- The overall average booking lead time for vacation rentals in Marina is 43 days.
- Guests book furthest in advance for stays during May (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Marina.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Marina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marina (2025)
Amenity Prevalence
Amenity Insights for Marina
- Essential amenities in Marina that guests expect include: Smoke alarm, Wifi, Essentials, Heating, Hot water, TV, Carbon monoxide alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marina: Smoke alarm, Wifi, Essentials, Heating, Hot water, TV, Carbon monoxide alarm, Free parking on premises.
- Prioritize adding missing essentials: TV, Carbon monoxide alarm, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marina to stay competitive.
Marina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marina
- The typical guest profile for Airbnb in Marina consists of primarily domestic travelers (89%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.5% of guests.
- Key international markets include United States (88.5%) and Canada (1.9%).
- Top languages spoken are English (60.8%) followed by Spanish (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |
| Sand City | 10 | $6,438 | $428.56 | 60% |
| Ross | 10 | $6,326 | $481.09 | 53% |