McKinleyville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in McKinleyville in 2025? Explore comprehensive Airbnb analytics for McKinleyville, California, United States to uncover income potential. This 2025 STR market report for McKinleyville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 126 active listings.
Whether you're considering an Airbnb investment in McKinleyville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the McKinleyville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key McKinleyville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in McKinleyville (2025)
Understanding the monthly revenue variations for Airbnb listings in McKinleyville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McKinleyville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McKinleyville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,961+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,087 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,826 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,684, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in McKinleyville
McKinleyville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the McKinleyville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McKinleyville:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in McKinleyville
Average Daily Rate (ADR) Airbnb Trends in McKinleyville (2025)
Effective short term rental pricing strategy in McKinleyville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McKinleyville typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $350+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in McKinleyville
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Airbnb Seasonality Analysis & Trends in McKinleyville (2025)
Peak Season (July, June, August)
- Revenue averages $4,580 per month
- Occupancy rates average 67.4%
- Daily rates average $213
Shoulder Season
- Revenue averages $3,123 per month
- Occupancy maintains around 48.8%
- Daily rates hold near $200
Low Season (January, February, March)
- Revenue drops to average $2,063 per month
- Occupancy decreases to average 39.1%
- Daily rates adjust to average $199
Seasonality Insights for McKinleyville
- The Airbnb seasonality in McKinleyville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases McKinleyville's highest earning potential, with monthly revenues capable of climbing to $4,809, occupancy reaching a high of 74.2%, and ADRs peaking at $215.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,806, occupancy could drop to 37.4%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in McKinleyville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these McKinleyville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in McKinleyville (2025)
Exploring the top neighborhoods for short-term rentals in McKinleyville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Humboldt Botanical Gardens | A serene location surrounded by beautiful gardens, perfect for nature lovers and visitors seeking tranquility. Ideal for guests interested in horticulture and peaceful landscapes. | Humboldt Botanical Gardens, Scenic walking trails, Local flora and fauna, Seasonal plant exhibitions |
| Clam Beach | A family-friendly beach area offering great recreational opportunities such as swimming, surfing, and beachcombing. A favorite spot for tourists looking for a coastal experience in a quieter setting. | Clam Beach County Park, Surfing spots, Picnic areas, Wildlife viewing, Beautiful sunsets |
| McKinleyville Community Park | A central hub for outdoor activities and community events, making it attractive for families and those who appreciate local culture and recreation. | Walking trails, Sports fields, Playgrounds, Community events, Open green spaces |
| Mad River Beach | A scenic beach location where the Mad River meets the Pacific Ocean, ideal for those who enjoy fishing and beach activities. A hidden gem for those looking for less crowded beaches. | Mad River Beach, Fishing spots, Beachcombing, Scenic views, Nature photography |
| Surf Spot at Clam Beach | Known for its excellent surf conditions, this area attracts surfing enthusiasts and provides a laid-back beach vibe. Popular among younger visitors and adventure seekers. | Surfing spots, Beach volleyball, Bonfire areas, Scenic cliffs, Local surf schools |
| Humboldt Redwood State Park | Just a short drive away, this park offers stunning views of ancient redwoods, appealing to nature lovers and outdoor adventurers. Great for guests wanting to explore California's natural beauty. | Tallest trees in the world, Hiking trails, Picnic areas, Wildlife viewing, Visitor centers |
| Local Restaurants and Cafes | A variety of local eateries and cafes provide a taste of the region’s food culture, attracting culinary tourists and those who enjoy local dining experiences. | Local cuisine, Farm-to-table restaurants, Cafes and coffee shops, Food festivals, Casual dining spots |
| Nearby Arcata | A vibrant college town with cultural events, nightlife, and unique shops. Attracts younger crowds and those interested in arts and music. | Humboldt State University, Arcata Plaza, Live music venues, Art galleries, Farmers market |
Understanding Airbnb License Requirements & STR Laws in McKinleyville (2025)
While McKinleyville, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for McKinleyville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in McKinleyville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in McKinleyvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Fieldbrook Retreat
Entire Place • 5 bedrooms
Bigfoots Hideaway 6BR Redwoods Game Room & Fun!
Entire Place • 6 bedrooms
Ocean's Edge - Tropical Oasis
Entire Place • 2 bedrooms
Serenity Wave -Tropical Oceanview Oasis
Entire Place • 2 bedrooms
Redwood Family Hideaway
Entire Place • 4 bedrooms
Entire home at Fieldbrook Winery
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in McKinleyville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in McKinleyville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| North Coast | 7 | $346,929 | 463 | 4.78/5.0 |
| Amy | 7 | $240,881 | 322 | 4.89/5.0 |
| Chris And Charlie With Casago | 3 | $215,990 | 100 | 4.96/5.0 |
| Andy | 3 | $206,035 | 203 | 5.00/5.0 |
| Amber | 3 | $136,609 | 318 | 4.90/5.0 |
| Johnny | 1 | $105,641 | 106 | 4.98/5.0 |
| Vacasa California | 5 | $103,741 | 313 | 4.81/5.0 |
| Evolve | 2 | $99,024 | 125 | 4.72/5.0 |
| Ryan | 3 | $91,499 | 93 | 4.95/5.0 |
| Michelle | 2 | $80,556 | 361 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McKinleyville.
Dive Deeper: Advanced McKinleyville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McKinleyville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMcKinleyville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for McKinleyville
- The McKinleyville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in McKinleyville, House properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 59.5% portion, catering likely to families or larger groups.
- The presence of 11.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.4%) offer potential for unique stay experiences.
McKinleyville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for McKinleyville
- The dominant room capacity in McKinleyville is 1 bedroom listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.5% of the active Airbnb listings in McKinleyville, indicating a high concentration in these sizes.
- A significant 32.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McKinleyville.
McKinleyville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for McKinleyville
- The most common guest capacity trend in McKinleyville vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the McKinleyville STR market, accounting for 50.0% of listings.
- 37.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McKinleyville.
- On average, properties in McKinleyville are equipped to host 4.5 guests.
McKinleyville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for McKinleyville
- The most common availability pattern in McKinleyville falls within the 91-180 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in McKinleyville (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
McKinleyville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
40.5% of total
2 Nights
53 listings
43.8% of total
3 Nights
2 listings
1.7% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
16 listings
13.2% of total
Key Insights
- The most prevalent minimum stay requirement in McKinleyville is 2 Nights, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.3%) of the McKinleyville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.2%) caters to monthly stays (30+ nights) in McKinleyville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.8% of McKinleyville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McKinleyville.
McKinleyville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
11 listings
9.1% of total
Flexible
16 listings
13.2% of total
Moderate
55 listings
45.5% of total
Firm
31 listings
25.6% of total
Strict
8 listings
6.6% of total
Cancellation Policy Insights for McKinleyville
- The prevailing Airbnb cancellation policy trend in McKinleyville is Moderate, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.7%) and stricter (32.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.5% market standard in McKinleyville.
- Using a Strict policy might deter some guests, as only 6.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in McKinleyville.
McKinleyville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for McKinleyville
- The overall average booking lead time for vacation rentals in McKinleyville is 38 days.
- Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in McKinleyville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these McKinleyville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in McKinleyville (2025)
Amenity Prevalence
Amenity Insights for McKinleyville
- Essential amenities in McKinleyville that guests expect include: Wifi, Heating, Free parking on premises, Hot water, Smoke alarm, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Coffee maker, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for McKinleyville: Wifi, Heating, Free parking on premises, Hot water, Smoke alarm, Dishes and silverware.
- Prioritize adding missing essentials: Wifi, Heating, Free parking on premises, Hot water, Smoke alarm, Dishes and silverware.
- Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in McKinleyville to stay competitive.
McKinleyville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for McKinleyville
- The typical guest profile for Airbnb in McKinleyville consists of primarily domestic travelers (95%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United States (95.1%) and Canada (1.1%).
- Top languages spoken are English (71.5%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Redding.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the McKinleyville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Irish Beach | 41 | $6,736 | $392.93 | 56% |
| Albion | 55 | $5,483 | $443.92 | 48% |
| Caspar | 43 | $4,776 | $394.75 | 48% |
| Elk | 25 | $4,485 | $431.97 | 38% |
| Trinidad | 131 | $4,414 | $310.48 | 50% |
| Little River | 59 | $3,827 | $326.43 | 43% |
| Fort Bragg | 218 | $3,599 | $350.59 | 39% |
| Mendocino | 122 | $3,595 | $343.31 | 41% |
| Smith River | 71 | $3,515 | $257.77 | 46% |
| Crescent City | 225 | $3,226 | $216.25 | 53% |