Menlo Park Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Menlo Park in 2025? Explore comprehensive Airbnb analytics for Menlo Park, California, United States to uncover income potential. This 2025 STR market report for Menlo Park, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 235 active listings.
Whether you're considering an Airbnb investment in Menlo Park, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Menlo Park Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Menlo Park Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Menlo Park (2025)
Understanding the monthly revenue variations for Airbnb listings in Menlo Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Menlo Park is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Menlo Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,450+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,543 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,126 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,872, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Menlo Park
Menlo Park Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Menlo Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Menlo Park:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Menlo Park
Average Daily Rate (ADR) Airbnb Trends in Menlo Park (2025)
Effective short term rental pricing strategy in Menlo Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Menlo Park typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $596+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $408 or more.
- Typical properties (Median) charge around $292 per night.
- Entry-level properties (Bottom 25%) earn around $199 per night.
Average Daily Rate (ADR) Trend by Month in Menlo Park
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Airbnb Seasonality Analysis & Trends in Menlo Park (2025)
Peak Season (August, July, May)
- Revenue averages $6,516 per month
- Occupancy rates average 52.7%
- Daily rates average $320
Shoulder Season
- Revenue averages $5,236 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $322
Low Season (January, March, December)
- Revenue drops to average $4,719 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $366
Seasonality Insights for Menlo Park
- The Airbnb seasonality in Menlo Park shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Menlo Park's highest earning potential, with monthly revenues capable of climbing to $6,711, occupancy reaching a high of 57.0%, and ADRs peaking at $385.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,615, occupancy could drop to 41.1%, and ADRs may adjust down to $303.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Menlo Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Menlo Park seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Menlo Park (2025)
Exploring the top neighborhoods for short-term rentals in Menlo Park? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Menlo Park | Central location with close proximity to tech companies, making it ideal for business travelers and visitors to Silicon Valley. | Menlo Park Library, Allied Arts Guild, Burgess Park, El Camino Real, Facebook Headquarters |
| Burgess Park Area | Family-friendly neighborhood with parks and recreational spaces, appealing to traveling families and outdoor enthusiasts. | Burgess Park, Onetta Harris Community Center, Menlo Park Community Pool |
| Central Menlo Park | Charming neighborhood with access to local eateries and cafés, attractive for those seeking a local experience while visiting tech hubs. | Menlo Park Historic Downtown, Café Borrone, Keplers Bookstore |
| Menlo Oaks | Quiet residential area known for its trees and well-kept homes, perfect for guests seeking a peaceful retreat close to the tech scene. | Menlo Oaks Park, Nearby bike trails, Local eateries |
| Willows | Trendy neighborhood with a mix of historic homes and modern amenities, popular among young professionals and families alike. | Willows Market, The Willows Park, Nearby dining options |
| Felton Gables | Offers a suburban feel with good schools and parks, making it appealing for families visiting the area for events or business. | Felton Gables Park, Local shopping areas, Easy access to Silicon Valley |
| Laurel Street | Vibrant street with many shops and restaurants, attracting visitors looking for local culture and dining experiences. | Local boutiques, Restaurants, Cafés, Art galleries |
| Sand Hill Road | Known for its venture capital firms, making it a great location for business travelers and networking opportunities in the tech industry. | Sand Hill Road VC Firms, Golf courses nearby, Stanford University access |
Understanding Airbnb License Requirements & STR Laws in Menlo Park (2025)
While Menlo Park, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Menlo Park to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Menlo Park (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Menlo Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 Luxury Townhouses near Meta & Stanford - 493|497
Entire Place • 8 bedrooms
Luxury Home Near Stanford
Entire Place • 4 bedrooms
Modern French Country Style Home
Entire Place • 5 bedrooms
Mission style, w. Pool, Hot tub, walk to downtown
Entire Place • 4 bedrooms
Menlo Park 2bd @ Sandhill nr Stanford - Pool, Gym
Entire Place • 2 bedrooms
West Menlo Park Luxurious Executive Home
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Menlo Park (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Menlo Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victor 5 | 5 | $761,882 | 113 | 4.79/5.0 |
| Diana | 8 | $710,666 | 115 | 4.78/5.0 |
| Millennium Flats | 7 | $442,826 | 457 | 4.87/5.0 |
| Bluebird | 15 | $410,578 | 30 | 1.78/5.0 |
| Madi | 5 | $409,610 | 671 | 4.93/5.0 |
| Locale | 4 | $356,168 | 79 | 4.51/5.0 |
| Yonten | 2 | $292,039 | 231 | 4.89/5.0 |
| Joelle | 2 | $289,435 | 50 | 5.00/5.0 |
| Global Luxury Suites | 29 | $272,097 | 285 | 2.62/5.0 |
| Menlo Park California | 31 | $213,412 | 34 | 0.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Menlo Park.
Dive Deeper: Advanced Menlo Park STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Menlo Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMenlo Park Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Menlo Park
- The Menlo Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 235 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Menlo Park, Apartment/Condo properties are the most common (61.7%), reflecting the local real estate landscape.
- Houses represent a significant 26.4% portion, catering likely to families or larger groups.
- The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Menlo Park Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Menlo Park
- The dominant room capacity in Menlo Park is 1 bedroom listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.2% of the active Airbnb listings in Menlo Park, indicating a high concentration in these sizes.
Menlo Park Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Menlo Park
- The most common guest capacity trend in Menlo Park vacation rentals is listings accommodating 3 guests (22.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Menlo Park STR market, accounting for 43.5% of listings.
- 16.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Menlo Park.
- On average, properties in Menlo Park are equipped to host 3.7 guests.
Menlo Park Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Menlo Park
- The most common availability pattern in Menlo Park falls within the 271-366 days range, representing 50.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Menlo Park (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Menlo Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
14.5% of total
2 Nights
41 listings
19.8% of total
3 Nights
17 listings
8.2% of total
4-6 Nights
54 listings
26.1% of total
7-29 Nights
19 listings
9.2% of total
30+ Nights
46 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Menlo Park is 4-6 Nights, adopted by 26.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Menlo Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 26.1% of Menlo Park hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Menlo Park.
Menlo Park Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
5% of total
Moderate
77 listings
48.4% of total
Firm
21 listings
13.2% of total
Strict
53 listings
33.3% of total
Cancellation Policy Insights for Menlo Park
- The prevailing Airbnb cancellation policy trend in Menlo Park is Moderate, used by 48.4% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (46.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.4% market standard in Menlo Park.
- With 33.3% using Strict terms, this is a viable option in Menlo Park, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Menlo Park.
Menlo Park STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Menlo Park
- The overall average booking lead time for vacation rentals in Menlo Park is 44 days.
- Guests book furthest in advance for stays during June (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Menlo Park.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Menlo Park averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Menlo Park (2025)
Amenity Prevalence
Amenity Insights for Menlo Park
- Essential amenities in Menlo Park that guests expect include: Wifi, Heating, Smoke alarm, Carbon monoxide alarm, Hot water, Essentials, Kitchen, Refrigerator, Hangers, Shampoo. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Menlo Park: Wifi, Heating, Smoke alarm, Carbon monoxide alarm, Hot water, Essentials, Kitchen, Refrigerator, Hangers, Shampoo.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Carbon monoxide alarm, Hot water, Essentials, Kitchen, Refrigerator, Hangers, Shampoo.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Menlo Park to stay competitive.
Menlo Park Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Menlo Park
- The typical guest profile for Airbnb in Menlo Park consists of primarily domestic travelers (80%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 79.5% of guests.
- Key international markets include United States (79.5%) and United Kingdom (2.7%).
- Top languages spoken are English (55.7%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Menlo Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Marshall | 19 | $7,772 | $541.79 | 51% |