Mill Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Mill Valley in 2025? Explore comprehensive Airbnb analytics for Mill Valley, California, United States to uncover income potential. This 2025 STR market report for Mill Valley, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 249 active listings.
Whether you're considering an Airbnb investment in Mill Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mill Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mill Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mill Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in Mill Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mill Valley is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mill Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,080+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,906 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,855 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,660, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mill Valley
Mill Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mill Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mill Valley:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mill Valley
Average Daily Rate (ADR) Airbnb Trends in Mill Valley (2025)
Effective short term rental pricing strategy in Mill Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mill Valley typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $863+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $525 or more.
- Typical properties (Median) charge around $291 per night.
- Entry-level properties (Bottom 25%) earn around $186 per night.
Average Daily Rate (ADR) Trend by Month in Mill Valley
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Airbnb Seasonality Analysis & Trends in Mill Valley (2025)
Peak Season (July, August, December)
- Revenue averages $6,904 per month
- Occupancy rates average 59.6%
- Daily rates average $428
Shoulder Season
- Revenue averages $6,233 per month
- Occupancy maintains around 53.8%
- Daily rates hold near $424
Low Season (February, March, October)
- Revenue drops to average $5,514 per month
- Occupancy decreases to average 52.0%
- Daily rates adjust to average $428
Seasonality Insights for Mill Valley
- The Airbnb seasonality in Mill Valley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mill Valley's highest earning potential, with monthly revenues capable of climbing to $7,231, occupancy reaching a high of 63.9%, and ADRs peaking at $440.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,213, occupancy could drop to 49.1%, and ADRs may adjust down to $416.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mill Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mill Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mill Valley (2025)
Exploring the top neighborhoods for short-term rentals in Mill Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Almonte | A scenic neighborhood nestled between Mount Tamalpais and the bay, Almonte offers beautiful homes and an inviting local atmosphere. It is close to hiking trails and outdoor activities, making it attractive for nature lovers. | Mount Tamalpais State Park, Muir Woods National Monument, Almonte Park, Downtown Mill Valley, Mill Valley Public Library |
| Downtown Mill Valley | Downtown Mill Valley is the heart of the town, featuring charming shops, cafes, and restaurants. It attracts visitors who appreciate a vibrant community experience combined with natural beauty. | Mill Valley Film Festival, Mill Valley Outdoor Art Club, Local shops and galleries, The Sweetwater Music Hall, Mill Valley Community Center |
| Mill Valley Highlands | This area offers stunning views of the Bay Area and the redwoods. It's ideal for those seeking tranquility, attracting visitors looking for a peaceful retreat. | Redwood Creek, Southern Marin History Museum, Mill Valley Golf Club, Local hiking trails, Scenic viewpoints |
| Tam Valley | Tam Valley is situated close to the bay and offers easy access to outdoor activities, including biking and hiking. Ideal for adventure enthusiasts and families. | Tennessee Valley Trail, Marin Headlands, Nearby beaches, Mill Valley-Sausalito Path, Local parks |
| Homestead Valley | A residential area with a laid-back vibe, attracting guests who want to experience the serene side of Mill Valley, with access to local parks and trails. | Homestead Valley Trail, Public parks, Local artisan shops, Art galleries, Community events |
| Strawberry | Strawberry is a picturesque area known for its proximity to the bay and local amenities. It's appealing to families and outdoor lovers. | Strawberry Village Shopping Center, Marin Country Mart, Local dining options, Bayfront parks, Scenic waterfront views |
| Cascade Canyon | This area is famous for its natural beauty and offers excellent hiking opportunities. It attracts guests who enjoy the outdoors and a peaceful environment. | Cascade Canyon Park, Hiking trails, Nature reserves, Wildlife watching, Proximity to Muir Woods |
| Sausalito | Located just minutes from Mill Valley, Sausalito features picturesque waterfront views and charming boutiques. It's a popular tourist destination that offers scenic vistas and local dining. | Sausalito Ferry, Marin Headlands, Bay Area Discovery Museum, Waterfront dining, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Mill Valley (2025)
While Mill Valley, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mill Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mill Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mill Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Enjoy Water Views at this Marin Family Retreat
Entire Place • 4 bedrooms
Mountain View Home Near Muir Woods Redwoods
Entire Place • 4 bedrooms
Unbeatable Location, Spacious MV Home
Entire Place • 4 bedrooms
Tudor Revival Castle with Bay Views 5bd 5 bath
Entire Place • 5 bedrooms
Window to the Redwoods: Near Downtown & Muir Woods
Entire Place • 3 bedrooms
Mill Valley Retreat | Bay View, Hot Tub, Treehouse
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mill Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mill Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 3 | $497,071 | 274 | 4.97/5.0 |
| Adrienne | 3 | $367,817 | 193 | 4.95/5.0 |
| Hila | 3 | $326,789 | 490 | 4.94/5.0 |
| Britton | 1 | $301,692 | 12 | 5.00/5.0 |
| Harold | 3 | $247,712 | 454 | 4.94/5.0 |
| Jessie | 3 | $244,255 | 227 | 4.98/5.0 |
| Sally | 2 | $222,697 | 239 | 4.95/5.0 |
| David | 1 | $221,045 | 75 | 4.99/5.0 |
| Zipstay | 1 | $206,144 | 9 | 4.89/5.0 |
| Laura | 2 | $195,903 | 116 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mill Valley.
Dive Deeper: Advanced Mill Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mill Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMill Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mill Valley
- The Mill Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 249 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mill Valley, House properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 58.6% portion, catering likely to families or larger groups.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Mill Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mill Valley
- The dominant room capacity in Mill Valley is 1 bedroom listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.5% of the active Airbnb listings in Mill Valley, indicating a high concentration in these sizes.
- A significant 36.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mill Valley.
Mill Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mill Valley
- The most common guest capacity trend in Mill Valley vacation rentals is listings accommodating 2 guests (28.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mill Valley STR market, accounting for 45.0% of listings.
- 33.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mill Valley.
- On average, properties in Mill Valley are equipped to host 4.2 guests.
Mill Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mill Valley
- The most common availability pattern in Mill Valley falls within the 91-180 days range, representing 30.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mill Valley (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mill Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
15.6% of total
2 Nights
81 listings
36.2% of total
3 Nights
28 listings
12.5% of total
4-6 Nights
28 listings
12.5% of total
7-29 Nights
16 listings
7.1% of total
30+ Nights
36 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mill Valley is 2 Nights, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Mill Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.2% of Mill Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
- A 2-night minimum appears standard (36.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mill Valley.
Mill Valley Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
6.1% of total
Moderate
57 listings
25% of total
Firm
69 listings
30.3% of total
Strict
88 listings
38.6% of total
Cancellation Policy Insights for Mill Valley
- The prevailing Airbnb cancellation policy trend in Mill Valley is Strict, used by 38.6% of listings.
- A majority (68.9%) of hosts in Mill Valley utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.6% market standard in Mill Valley.
- With 38.6% using Strict terms, this is a viable option in Mill Valley, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mill Valley.
Mill Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mill Valley
- The overall average booking lead time for vacation rentals in Mill Valley is 53 days.
- Guests book furthest in advance for stays during April (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (59 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Mill Valley.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Mill Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mill Valley (2025)
Amenity Prevalence
Amenity Insights for Mill Valley
- Essential amenities in Mill Valley that guests expect include: Wifi, Heating, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dishes and silverware, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mill Valley: Wifi, Heating, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Heating, Smoke alarm, Hot water.
- Consider adding popular differentiators like Essentials or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mill Valley to stay competitive.
Mill Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mill Valley
- The typical guest profile for Airbnb in Mill Valley consists of primarily domestic travelers (91%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.3% of guests.
- Key international markets include United States (91.3%) and Canada (1.8%).
- Top languages spoken are English (62.6%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mill Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Marshall | 19 | $7,772 | $541.79 | 51% |