Millbrae Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Millbrae in 2025? Explore comprehensive Airbnb analytics for Millbrae, California, United States to uncover income potential. This 2025 STR market report for Millbrae, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.

Whether you're considering an Airbnb investment in Millbrae, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Millbrae Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Millbrae Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$172
The average rental revenue earned for an occupied room per day in Millbrae.
Occupancy Rate(?)
51.9%
High demand. Good booking frequency.
Median Annual Revenue(?)
$25,818
Typical annual income for an Airbnb listing in Millbrae. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.2%
Positive growth (6.2%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Millbrae.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Millbrae.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
50
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Millbrae (2025)

Understanding the monthly revenue variations for Airbnb listings in Millbrae is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millbrae is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millbrae across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,436+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,483 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,111 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $973, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Millbrae

Millbrae Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Millbrae STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millbrae:

  • Best-in-class properties (Top 10%) achieve 93%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 56%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Millbrae

Average Daily Rate (ADR) Airbnb Trends in Millbrae (2025)

Effective short term rental pricing strategy in Millbrae involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millbrae typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $265+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
  • Typical properties (Median) charge around $124 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Millbrae

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Airbnb Seasonality Analysis & Trends in Millbrae (2025)

Peak Season (May, July, June)
  • Revenue averages $3,387 per month
  • Occupancy rates average 58.3%
  • Daily rates average $154
Shoulder Season
  • Revenue averages $2,760 per month
  • Occupancy maintains around 52.1%
  • Daily rates hold near $155
Low Season (January, February, March)
  • Revenue drops to average $2,233 per month
  • Occupancy decreases to average 49.2%
  • Daily rates adjust to average $161

Seasonality Insights for Millbrae

  • The Airbnb seasonality in Millbrae shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Millbrae's highest earning potential, with monthly revenues capable of climbing to $3,443, occupancy reaching a high of 63.1%, and ADRs peaking at $170.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,144, occupancy could drop to 45.7%, and ADRs may adjust down to $149.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millbrae.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Millbrae seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Millbrae (2025)

Exploring the top neighborhoods for short-term rentals in Millbrae? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Millbrae Center
The Millbrae Center is a shopping and entertainment hub that attracts locals and visitors alike. Its proximity to public transport makes it a great spot for tourists seeking convenience.
Millbrae Square Shopping Center, Millbrae Historical Society Museum, local dining options, BART station access
Cypress Avenue
Cypress Avenue is known for its scenic tree-lined streets and quiet residential feel. It's attractive for families and travelers looking for a peaceful stay while being close to amenities.
Civic Center Park, Dai gong temple, local cafes, nearby parks
La Crescenta
This quiet and quaint neighborhood is perfect for Airbnb hosting, catering to travelers looking for a homey experience while being close to the heart of Millbrae.
local parks, family-friendly restaurants, Crescent Park, Millbrae Library
Millbrae Boulevard
Millbrae Boulevard features a mix of restaurants, cafes, and shops, making it an engaging area for guests who want to explore local businesses and cuisines.
local eateries, Millbrae Plaza, BART station access, nearby shopping
Elder Lane
A serene neighborhood known for its spacious homes and gardens. It appeals to those looking for a relaxing getaway close to urban conveniences.
Millbrae Gardens, community parks, walking trails
Valley Road
Valley Road is located close to public transport and offers easy access to San Francisco and the Bay Area, making it ideal for commuters and tourists.
Valley Park, Millbrae train station, local shopping
Capacity Drive
This area has a high turnover of business travelers due to its location near the airport and major highways, making it ideal for short stays.
near SFO Airport, business centers, local transit options
Millbrae Historic District
Rich in history, this area offers guests a glimpse of Millbrae's past with charming architecture and proximity to the downtown area.
historical landmarks, local shops, restaurants, Millbrae Historical Society

Understanding Airbnb License Requirements & STR Laws in Millbrae (2025)

While Millbrae, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Millbrae to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Millbrae (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Millbraebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Central Gem, Chic Retreat: 8BR/5.5BA Large Home

Central Gem, Chic Retreat: 8BR/5.5BA Large Home

Entire Place • 8 bedrooms

$136,471
Revenue
86.6%
Occupancy
$416.72
Daily Rate
Light & Bright Abode Near SFO + Downtown Millbrae

Light & Bright Abode Near SFO + Downtown Millbrae

Entire Place • 3 bedrooms

$98,145
Revenue
82.0%
Occupancy
$317.77
Daily Rate
Serene luxury guest house with a park like yard

Serene luxury guest house with a park like yard

Entire Place • 2 bedrooms

$87,336
Revenue
51.8%
Occupancy
$403.16
Daily Rate
3 Bedroom Entire House @ Safe Town in SFO Bay Area

3 Bedroom Entire House @ Safe Town in SFO Bay Area

Entire Place • 3 bedrooms

$85,393
Revenue
94.6%
Occupancy
$242.24
Daily Rate
Classy 2B2B Ground Unit near Millbrae Downtown 610

Classy 2B2B Ground Unit near Millbrae Downtown 610

Entire Place • 2 bedrooms

$58,440
Revenue
61.8%
Occupancy
$219.23
Daily Rate
Charming Sky Cove: SFO Haven

Charming Sky Cove: SFO Haven

Entire Place • 2 bedrooms

$54,620
Revenue
68.8%
Occupancy
$329.31
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Millbrae (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Millbrae based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nana7$197,68825094.49/5.0
Jeffrey2$180,4242224.61/5.0
Justine1$98,1451874.96/5.0
Linda1$87,336175.00/5.0
Todd1$85,3933094.89/5.0
Aprille2$71,9542014.82/5.0
Victor 51$58,440434.86/5.0
Waifung1$54,620284.29/5.0
Jae2$50,05918434.78/5.0
Dylan1$49,139334.82/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millbrae.

Dive Deeper: Advanced Millbrae STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millbrae. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Millbrae Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Millbrae

  • The Millbrae Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52% of the 50 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 48% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Millbrae, House properties are the most common (58%), reflecting the local real estate landscape.
  • Houses represent a significant 58% portion, catering likely to families or larger groups.
  • The presence of 18% Hotel/Boutique listings indicates integration with traditional hospitality.

Millbrae Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Millbrae

  • The dominant room capacity in Millbrae is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 58.0% of the active Airbnb listings in Millbrae, indicating a high concentration in these sizes.

Millbrae Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Millbrae

  • The most common guest capacity trend in Millbrae vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Millbrae STR market, accounting for 44.0% of listings.
  • 18.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millbrae.
  • On average, properties in Millbrae are equipped to host 2.8 guests.

Millbrae Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Millbrae

  • The most common availability pattern in Millbrae falls within the 271-366 days range, representing 42% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 54.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Millbrae (26%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 48.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Millbrae Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (57.4%)

1 Night

27 listings

57.4% of total

2 Nights (19.1%)

2 Nights

9 listings

19.1% of total

3 Nights (4.3%)

3 Nights

2 listings

4.3% of total

7-29 Nights (2.1%)

7-29 Nights

1 listings

2.1% of total

30+ Nights (17%)

30+ Nights

8 listings

17% of total

Key Insights

  • The most prevalent minimum stay requirement in Millbrae is 1 Night, adopted by 57.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.5%) of the Millbrae Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (17%) caters to monthly stays (30+ nights) in Millbrae, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 57.4% of Millbrae hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millbrae.

Millbrae Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.1%)

Flexible

12 listings

26.1% of total

Moderate (23.9%)

Moderate

11 listings

23.9% of total

Firm (23.9%)

Firm

11 listings

23.9% of total

Strict (26.1%)

Strict

12 listings

26.1% of total

Cancellation Policy Insights for Millbrae

  • The prevailing Airbnb cancellation policy trend in Millbrae is Flexible, used by 26.1% of listings.
  • There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 26.1% market standard in Millbrae.
  • Regularly review your cancellation policy against competitors and market demand shifts in Millbrae.

Millbrae STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Millbrae

  • The overall average booking lead time for vacation rentals in Millbrae is 37 days.
  • Guests book furthest in advance for stays during October (average 50 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (43 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Millbrae.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Millbrae averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Millbrae (2025)

Amenity Prevalence

Amenity Insights for Millbrae

  • Essential amenities in Millbrae that guests expect include: Wifi, Carbon monoxide alarm, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Hangers, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Millbrae: Wifi, Carbon monoxide alarm, Smoke alarm, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Coffee maker or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Millbrae to stay competitive.

Millbrae Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Millbrae

  • The typical guest profile for Airbnb in Millbrae consists of primarily domestic travelers (79%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 78.7% of guests.
  • Key international markets include United States (78.7%) and Canada (3.9%).
  • Top languages spoken are English (57.5%) followed by Spanish (10.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Los Angeles.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Millbrae Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Carmel Point15$14,673$993.7055%
Del Monte Forest101$9,923$908.4245%
Sonoma226$9,573$786.4045%
Eldridge18$9,143$844.8441%
Moss Beach33$9,049$627.1454%
Glen Ellen78$8,497$722.0543%
Kenwood56$8,325$764.8340%
Dillon Beach78$8,269$654.3743%
Carmel-by-the-Sea303$8,195$647.2847%
Marshall19$7,772$541.7951%

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