Modesto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Modesto in 2025? Explore comprehensive Airbnb analytics for Modesto, California, United States to uncover income potential. This 2025 STR market report for Modesto, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 247 active listings.
Whether you're considering an Airbnb investment in Modesto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Modesto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Modesto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Modesto (2025)
Understanding the monthly revenue variations for Airbnb listings in Modesto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Modesto is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Modesto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,346+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,879 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,522 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $669, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Modesto
Modesto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Modesto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Modesto:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Modesto
Average Daily Rate (ADR) Airbnb Trends in Modesto (2025)
Effective short term rental pricing strategy in Modesto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Modesto typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Modesto
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Airbnb Seasonality Analysis & Trends in Modesto (2025)
Peak Season (July, June, May)
- Revenue averages $2,515 per month
- Occupancy rates average 47.4%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,955 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $123
Low Season (January, February, September)
- Revenue drops to average $1,643 per month
- Occupancy decreases to average 42.0%
- Daily rates adjust to average $122
Seasonality Insights for Modesto
- The Airbnb seasonality in Modesto shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Modesto's highest earning potential, with monthly revenues capable of climbing to $2,555, occupancy reaching a high of 58.5%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,598, occupancy could drop to 37.1%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Modesto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Modesto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Modesto (2025)
Exploring the top neighborhoods for short-term rentals in Modesto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Modesto | The vibrant heart of Modesto, offering a mix of entertainment, dining, and cultural activities. Hosts can attract visitors attending events at the Modesto Centre Plaza. | Gallo Center for the Arts, Modesto Arch, McHenry Mansion, Modesto Historic Graffiti Cruise, Brentwood Park |
| MacArthur Park | A residential neighborhood with a mix of family-friendly amenities and parks. Ideal for families looking to stay away from the hustle and bustle while still being close to city attractions. | Modesto City-County Library, MacArthur Park, St. Stanislaus Church, Granger's Park, Dewald Park |
| East Modesto | Known for its suburban feel and local shops. Attractive for travelers looking for a quieter area with convenient access to parks and outdoor activities. | Cottage Park, East La Loma Park, Shackelford Park, Riverside Park, Vintage Faire Mall |
| Roseburg Square | A family-friendly area with affordable dining and shopping options. Great for hosting groups and families visiting for sporting events or family reunions. | Roseburg Park, Calvary Temple Modesto, St. Joseph's Catholic Church, local eateries |
| Salida | Just outside Modesto, this area offers a touch of countryside charm with easy access to the city. Perfect for guests seeking a more rural experience while still being near urban attractions. | Salida Community Park, local farmers' markets, donut shops, nature trails |
| Del Rio | A neighborhood known for its proximity to parks and schools. Popular among families and those looking for a quiet retreat close to amenities. | Del Rio Park, East La Loma Park, local cafes and shops, schools |
| North Modesto | A growing area with new developments and family-friendly amenities. Good potential for short-term rentals focused on families and business travelers. | Schulte Park, Modesto Raley's shopping area, local parks, business centers |
| West Modesto | Offering affordable accommodations and local charm, this area attracts budget-conscious travelers and those seeking authentic experiences away from tourist traps. | local markets, small parks, community events |
Understanding Airbnb License Requirements & STR Laws in Modesto (2025)
While Modesto, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Modesto to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Modesto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Modestobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
@ Marbella Lane - Alpaca Farm House l Pool
Entire Place • 4 bedrooms
Beautiful Orchard House on the Farm- Jacuzzi/Pool
Entire Place • 3 bedrooms
House in the Clouds | As Seen on Netflix
Entire Place • 3 bedrooms
The Dazey Oasis I Pool I Arcade
Entire Place • 4 bedrooms
Valley oasis w/hot tub, fire pit, near freeway
Entire Place • 3 bedrooms
Family-Friendly Modesto Home w/ Grill & Yard
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Modesto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Modesto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jesse | 10 | $340,900 | 508 | 3.86/5.0 |
| Laurie | 6 | $170,069 | 1832 | 4.93/5.0 |
| Mary | 4 | $142,375 | 445 | 4.93/5.0 |
| Wendy | 1 | $114,630 | 23 | 4.70/5.0 |
| Stacy | 4 | $100,433 | 161 | 4.61/5.0 |
| Sam | 6 | $98,117 | 144 | 4.66/5.0 |
| Vladimir And Anita | 4 | $93,195 | 378 | 4.92/5.0 |
| Evolve | 3 | $90,724 | 55 | 4.61/5.0 |
| Jerry | 2 | $87,649 | 114 | 4.80/5.0 |
| Sergio | 2 | $81,832 | 122 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Modesto.
Dive Deeper: Advanced Modesto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Modesto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsModesto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Modesto
- The Modesto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64% of the 247 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Modesto, House properties are the most common (74.1%), reflecting the local real estate landscape.
- Houses represent a significant 74.1% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.4%) offer potential for unique stay experiences.
Modesto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Modesto
- The dominant room capacity in Modesto is 1 bedroom listings, making up 29.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.7% of the active Airbnb listings in Modesto, indicating a high concentration in these sizes.
- A significant 29.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Modesto.
Modesto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Modesto
- The most common guest capacity trend in Modesto vacation rentals is listings accommodating 2 guests (21.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Modesto STR market, accounting for 34.1% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Modesto.
- On average, properties in Modesto are equipped to host 3.2 guests.
Modesto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Modesto
- The most common availability pattern in Modesto falls within the 271-366 days range, representing 41.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Modesto (31.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Modesto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
65 listings
27.9% of total
2 Nights
54 listings
23.2% of total
3 Nights
22 listings
9.4% of total
4-6 Nights
20 listings
8.6% of total
7-29 Nights
32 listings
13.7% of total
30+ Nights
40 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Modesto is 1 Night, adopted by 27.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Modesto, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.9% of Modesto hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Modesto.
Modesto Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
47 listings
23.2% of total
Moderate
72 listings
35.5% of total
Firm
39 listings
19.2% of total
Strict
45 listings
22.2% of total
Cancellation Policy Insights for Modesto
- The prevailing Airbnb cancellation policy trend in Modesto is Moderate, used by 35.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.7%) and stricter (41.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.5% market standard in Modesto.
- Regularly review your cancellation policy against competitors and market demand shifts in Modesto.
Modesto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Modesto
- The overall average booking lead time for vacation rentals in Modesto is 27 days.
- Guests book furthest in advance for stays during July (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (32 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Modesto.
- Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Modesto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Modesto (2025)
Amenity Prevalence
Amenity Insights for Modesto
- Essential amenities in Modesto that guests expect include: Wifi, Smoke alarm, Air conditioning, Carbon monoxide alarm, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Modesto: Wifi, Smoke alarm, Air conditioning, Carbon monoxide alarm, Heating, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Carbon monoxide alarm, Heating, Hot water.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Modesto to stay competitive.
Modesto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Modesto
- The typical guest profile for Airbnb in Modesto consists of primarily domestic travelers (94%), often arriving from nearby Modesto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.0% of guests.
- Key international markets include United States (94%) and Canada (1%).
- Top languages spoken are English (65.7%) followed by Spanish (23.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Modesto and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Modesto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Wawona | 60 | $7,157 | $517.09 | 48% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Zephyr Cove | 178 | $6,596 | $585.58 | 38% |
| Yosemite National Park | 228 | $6,466 | $466.68 | 46% |
| Sand City | 10 | $6,438 | $428.56 | 60% |
| Pleasure Point | 99 | $6,279 | $471.30 | 52% |