Monrovia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Monrovia in 2025? Explore comprehensive Airbnb analytics for Monrovia, California, United States to uncover income potential. This 2025 STR market report for Monrovia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 151 active listings.
Whether you're considering an Airbnb investment in Monrovia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monrovia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monrovia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monrovia (2025)
Understanding the monthly revenue variations for Airbnb listings in Monrovia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monrovia is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monrovia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,777+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,227 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,760 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,541, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monrovia
Monrovia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monrovia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monrovia:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monrovia
Average Daily Rate (ADR) Airbnb Trends in Monrovia (2025)
Effective short term rental pricing strategy in Monrovia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monrovia typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Monrovia
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Airbnb Seasonality Analysis & Trends in Monrovia (2025)
Peak Season (May, July, June)
- Revenue averages $3,653 per month
- Occupancy rates average 60.9%
- Daily rates average $165
Shoulder Season
- Revenue averages $3,036 per month
- Occupancy maintains around 57.2%
- Daily rates hold near $161
Low Season (March, September, October)
- Revenue drops to average $2,781 per month
- Occupancy decreases to average 58.2%
- Daily rates adjust to average $164
Seasonality Insights for Monrovia
- The Airbnb seasonality in Monrovia shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monrovia's highest earning potential, with monthly revenues capable of climbing to $3,767, occupancy reaching a high of 68.2%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,758, occupancy could drop to 51.5%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monrovia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monrovia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monrovia (2025)
Exploring the top neighborhoods for short-term rentals in Monrovia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Towne Monrovia | Charming historic district with vibrant shops, restaurants, and cultural events. Its nostalgic ambiance attracts both tourists and locals year-round. | Monrovia Historical Museum, Old Town Park, Monrovia Farmers Market, Viva Los Muertos, Monrovia Main Street Festival |
| Monrovia Canyon Park | A natural park offering hiking trails and beautiful scenery, attracting nature lovers and outdoor enthusiasts. Great for guests looking to escape urban life and enjoy nature. | Hiking trails, Waterfalls, Picnic areas, Wildlife viewing, Botanical gardens |
| Market Street | A bustling area known for its diverse dining options and local shops, making it a popular spot for foodies and those looking to experience local culture. | Dining establishments, Coffee shops, Local boutiques, Art galleries |
| Monrovia Gold Line Station | Located along the Metro Gold Line, this area is perfect for guests seeking easy access to public transportation and nearby attractions. | Gold Line Metro, Nearby shopping centers, Parks and recreation areas |
| Civic Center | Home to key city services and events, this area attracts visitors attending community events and provides easy access to Monrovia's main services. | Monrovia City Hall, Community events, Public library |
| Sierra Vista | Residential neighborhood that's quiet yet close to Monrovia's amenities. Good for families and those who prefer a peaceful setting while being near the city. | Family-friendly parks, Local schools, Nearby shopping |
| Ridgeview | A residential area offering beautiful views and a suburban feel, appealing to visitors looking for comfortable and spacious accommodations. | Scenic views, Quiet streets, Local parks |
| Monrovia High School Area | Close to Monrovia High School and local sports events, attracting families and visitors attending school-related activities and local sports events. | High School sports events, Community gatherings, Local parks |
Understanding Airbnb License Requirements & STR Laws in Monrovia (2025)
While Monrovia, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monrovia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monrovia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monroviabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
*LUSH* Mediterranean Mansion with Pool
Entire Place • 5 bedrooms
"Home Away From Home"charming tudor fit for family
Entire Place • 3 bedrooms
40% OFF 5B/3B Near Pasadena, DTLA, Arcadia & Shops
Entire Place • 5 bedrooms
L.A. Retreat | Old Town Monrovia | 3 Blocks |
Entire Place • 3 bedrooms
Charming 4BR Retreat - Near Old Town Monrovia
Entire Place • 4 bedrooms
Warm&Cozy 3BR/2BA Cottage | Near Old Town Monrovia
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monrovia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monrovia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Justin | 12 | $495,397 | 885 | 4.83/5.0 |
| Richard | 9 | $223,908 | 868 | 4.93/5.0 |
| Nina | 4 | $162,204 | 137 | 4.68/5.0 |
| Host #28378043 | 1 | $138,231 | 23 | 4.78/5.0 |
| Nikiw | 3 | $136,256 | 226 | 4.85/5.0 |
| Raymond | 6 | $135,148 | 16 | 1.63/5.0 |
| Jacky | 2 | $119,770 | 106 | 4.87/5.0 |
| Jeantte | 2 | $115,060 | 149 | 4.99/5.0 |
| Eric | 3 | $91,346 | 114 | 4.74/5.0 |
| Alphonso | 2 | $91,143 | 143 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monrovia.
Dive Deeper: Advanced Monrovia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monrovia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonrovia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monrovia
- The Monrovia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 151 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monrovia, House properties are the most common (70.9%), reflecting the local real estate landscape.
- Houses represent a significant 70.9% portion, catering likely to families or larger groups.
- The presence of 12.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.3%) offer potential for unique stay experiences.
Monrovia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monrovia
- The dominant room capacity in Monrovia is 1 bedroom listings, making up 33.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.3% of the active Airbnb listings in Monrovia, indicating a high concentration in these sizes.
- A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monrovia.
Monrovia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monrovia
- The most common guest capacity trend in Monrovia vacation rentals is listings accommodating 2 guests (25.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Monrovia STR market, accounting for 43.0% of listings.
- 33.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monrovia.
- On average, properties in Monrovia are equipped to host 4.0 guests.
Monrovia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monrovia
- The most common availability pattern in Monrovia falls within the 181-270 days range, representing 25.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monrovia (25.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monrovia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
26.6% of total
2 Nights
35 listings
25.2% of total
3 Nights
22 listings
15.8% of total
4-6 Nights
9 listings
6.5% of total
7-29 Nights
14 listings
10.1% of total
30+ Nights
22 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Monrovia is 1 Night, adopted by 26.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Monrovia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.6% of Monrovia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monrovia.
Monrovia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.7% of total
Flexible
22 listings
16.4% of total
Moderate
37 listings
27.6% of total
Firm
38 listings
28.4% of total
Strict
36 listings
26.9% of total
Cancellation Policy Insights for Monrovia
- The prevailing Airbnb cancellation policy trend in Monrovia is Firm, used by 28.4% of listings.
- A majority (55.3%) of hosts in Monrovia utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.4% market standard in Monrovia.
- Regularly review your cancellation policy against competitors and market demand shifts in Monrovia.
Monrovia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monrovia
- The overall average booking lead time for vacation rentals in Monrovia is 31 days.
- Guests book furthest in advance for stays during June (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Monrovia.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Monrovia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monrovia (2025)
Amenity Prevalence
Amenity Insights for Monrovia
- Essential amenities in Monrovia that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating, Hot water, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monrovia: Wifi, Smoke alarm, Air conditioning, Heating, Hot water, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Heating, Hot water, Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Shampoo or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monrovia to stay competitive.
Monrovia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monrovia
- The typical guest profile for Airbnb in Monrovia consists of primarily domestic travelers (87%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.2% of guests.
- Key international markets include United States (87.2%) and Canada (1.9%).
- Top languages spoken are English (60.4%) followed by Spanish (18.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monrovia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 349 | $10,630 | $1197.34 | 42% |
| Montecito | 133 | $8,379 | $805.96 | 47% |
| Unincorporated Santa Monica Mountains | 152 | $7,297 | $646.35 | 46% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Toro Canyon | 37 | $6,803 | $581.43 | 42% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Avalon | 216 | $6,558 | $624.27 | 38% |
| Santa Margarita Ranchos | 17 | $6,092 | $477.27 | 38% |