Montara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Montara in 2025? Explore comprehensive Airbnb analytics for Montara, California, United States to uncover income potential. This 2025 STR market report for Montara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Montara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montara (2025)
Understanding the monthly revenue variations for Airbnb listings in Montara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montara is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $14,642+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,840 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,938 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,076, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montara
Montara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montara:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montara
Average Daily Rate (ADR) Airbnb Trends in Montara (2025)
Effective short term rental pricing strategy in Montara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montara typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $762+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $516 or more.
- Typical properties (Median) charge around $280 per night.
- Entry-level properties (Bottom 25%) earn around $195 per night.
Average Daily Rate (ADR) Trend by Month in Montara
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Airbnb Seasonality Analysis & Trends in Montara (2025)
Peak Season (July, June, August)
- Revenue averages $9,700 per month
- Occupancy rates average 62.7%
- Daily rates average $395
Shoulder Season
- Revenue averages $7,609 per month
- Occupancy maintains around 54.5%
- Daily rates hold near $381
Low Season (January, February, March)
- Revenue drops to average $5,779 per month
- Occupancy decreases to average 46.1%
- Daily rates adjust to average $390
Seasonality Insights for Montara
- The Airbnb seasonality in Montara shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montara's highest earning potential, with monthly revenues capable of climbing to $10,484, occupancy reaching a high of 68.7%, and ADRs peaking at $419.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,285, occupancy could drop to 41.6%, and ADRs may adjust down to $365.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montara (2025)
Exploring the top neighborhoods for short-term rentals in Montara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Montara Beach | Scenic coastal area featuring stunning views of the ocean, perfect for beach lovers and nature enthusiasts. A great spot for those looking to relax and unwind away from the city bustle. | Montara State Beach, McNee Ranch State Park, Devil's Slide Trail, Pigeon Point Lighthouse, Half Moon Bay State Beach |
| Pacifica | Nearby Pacifica offers a mix of beautiful beaches and hiking trails, making it a popular choice for those seeking an outdoor experience close to Montara. | Pacific Manor Beach, Mori Point, Pacifica Pier, Rockaway Beach, Sweeney Ridge |
| Half Moon Bay | Known for its picturesque coastal views and charming downtown, Half Moon Bay is a tourist hotspot with events such as the Pumpkin Festival, attracting visitors year-round. | Half Moon Bay State Beach, Main Street Harbor, Maverick's Beach, Half Moon Bay Pumpkin Festival, Francis Beach |
| San Francisco Peninsula | The entire peninsula offers easy access to San Francisco attractions and is appealing to tourists looking for a quieter stay while still being close to the city. | Golden Gate Park, California Academy of Sciences, Chinatown, Fisherman's Wharf, Alcatraz Island |
| Pescadero | A quaint village known for its stunning coastal scenery and organic farms, perfect for visitors looking to experience rural California charm. | Pescadero State Beach, Pigeon Point Light Station, Pescadero Marsh Natural Preserve, Downtown Pescadero, Durrant's Historic Farm |
| Cypress Beach | A hidden gem that offers serenity and beautiful ocean views, ideal for nature lovers seeking a peaceful retreat away from crowds. | Cypress Beach, Montara Mountain, San Pedro Valley Park |
| Lands End | Part of the Golden Gate National Recreation Area, Lands End boasts trails with breathtaking views of the Pacific Ocean and the Golden Gate Bridge, attracting hikers and nature lovers. | Lands End Lookout, Sutro Baths, Cliff House, Golden Gate Bridge viewpoints |
| Daly City | Close to Montara yet more urban, Daly City offers various amenities and is within reach of San Francisco, making it convenient for tourists. | The Cow Palace, Bayshore Mall, Torrington Park, Golden Gate National Cemetery |
Understanding Airbnb License Requirements & STR Laws in Montara (2025)
While Montara, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montara to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Montara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire Private Coastal Retreat - Spectacular Ocean
Entire Place • 2 bedrooms
Secluded Forest Oasis - Your Ultimate Retreat
Entire Place • 5 bedrooms
Modern indoor-outdoor living w Hot Tub Walk to
Entire Place • 4 bedrooms
Sea Wolf Bungalow
Entire Place • 1 bedroom
Ocean Mountain View Home - Walk to Trails Beach
Entire Place • 3 bedrooms
Oceanview Paradise Home Walk to Beach Trails
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andreia | 4 | $589,213 | 788 | 4.87/5.0 |
| Sandra | 2 | $266,965 | 61 | 4.86/5.0 |
| Bella | 2 | $207,577 | 135 | 4.88/5.0 |
| Kim | 1 | $162,442 | 85 | 5.00/5.0 |
| HI Point Montara Lighthouse Ho | 1 | $121,208 | 25 | 4.44/5.0 |
| Heath | 1 | $113,338 | 84 | 4.99/5.0 |
| Vivian | 1 | $94,897 | 115 | 4.94/5.0 |
| Judy | 1 | $93,388 | 316 | 4.98/5.0 |
| Alicia | 1 | $76,435 | 4 | 5.00/5.0 |
| Neil | 1 | $48,373 | 28 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montara.
Dive Deeper: Advanced Montara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montara
- The Montara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montara, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 8.4%) offer potential for unique stay experiences.
Montara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montara
- The dominant room capacity in Montara is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 58.3% of the active Airbnb listings in Montara, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montara.
Montara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montara
- The most common guest capacity trend in Montara vacation rentals is listings accommodating 8+ guests (29.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Montara STR market, accounting for 54.2% of listings.
- 41.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montara.
- On average, properties in Montara are equipped to host 4.8 guests.
Montara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montara
- The most common availability pattern in Montara falls within the 91-180 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 41.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Montara (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 58.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.3% of total
2 Nights
11 listings
47.8% of total
3 Nights
5 listings
21.7% of total
4-6 Nights
2 listings
8.7% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Montara is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Montara, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.8% of Montara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.3% currently do.
- A 2-night minimum appears standard (47.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montara.
Montara Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.3% of total
Flexible
9 listings
39.1% of total
Moderate
4 listings
17.4% of total
Firm
5 listings
21.7% of total
Strict
4 listings
17.4% of total
Cancellation Policy Insights for Montara
- The prevailing Airbnb cancellation policy trend in Montara is Flexible, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (56.5%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.1% market standard in Montara.
- Regularly review your cancellation policy against competitors and market demand shifts in Montara.
Montara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montara
- The overall average booking lead time for vacation rentals in Montara is 31 days.
- Guests book furthest in advance for stays during August (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Montara.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Montara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montara (2025)
Amenity Prevalence
Amenity Insights for Montara
- Essential amenities in Montara that guests expect include: Wifi, Carbon monoxide alarm, Smoke alarm, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montara: Wifi, Carbon monoxide alarm, Smoke alarm, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montara to stay competitive.
Montara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montara
- The typical guest profile for Airbnb in Montara consists of primarily domestic travelers (94%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.9% of guests.
- Key international markets include United States (93.9%) and Canada (1.9%).
- Top languages spoken are English (65.5%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and San Jose.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Marshall | 19 | $7,772 | $541.79 | 51% |