Monterey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Monterey in 2025? Explore comprehensive Airbnb analytics for Monterey, California, United States to uncover income potential. This 2025 STR market report for Monterey, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 166 active listings.
Whether you're considering an Airbnb investment in Monterey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monterey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monterey Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monterey (2025)
Understanding the monthly revenue variations for Airbnb listings in Monterey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monterey is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monterey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,252+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,908 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,512 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,010, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monterey
Monterey Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monterey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monterey:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monterey
Average Daily Rate (ADR) Airbnb Trends in Monterey (2025)
Effective short term rental pricing strategy in Monterey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monterey typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $511+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $309 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Monterey
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Airbnb Seasonality Analysis & Trends in Monterey (2025)
Peak Season (July, August, June)
- Revenue averages $4,801 per month
- Occupancy rates average 44.6%
- Daily rates average $295
Shoulder Season
- Revenue averages $3,963 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $278
Low Season (January, February, December)
- Revenue drops to average $3,027 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $270
Seasonality Insights for Monterey
- The Airbnb seasonality in Monterey shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monterey's highest earning potential, with monthly revenues capable of climbing to $4,982, occupancy reaching a high of 49.4%, and ADRs peaking at $302.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,474, occupancy could drop to 26.9%, and ADRs may adjust down to $268.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monterey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monterey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monterey (2025)
Exploring the top neighborhoods for short-term rentals in Monterey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cannery Row | Famous historic waterfront district known for its seafood restaurants, shops, and marine life attractions. A prime location for tourists with many activities and scenic views. | Monterey Bay Aquarium, Cannery Row Historic District, Coastal Recreation Trail, Pacific Grove, Lovers Point Park |
| Pacific Grove | Charming coastal town known for its Victorian houses and beautiful coastline. Attracts families and couples looking for a quiet retreat near nature and beaches. | Asilomar State Beach, Monarch Grove Sanctuary, Lovers Point Park, Pacific Grove Museum of Natural History, Cypress Grove Nature Preserve |
| Downtown Monterey | Historic downtown area with shops, restaurants, and cultural attractions. Ideal for visitors wanting to explore the local culture and enjoy coastal views. | Monterey Museum of Art, Colton Hall, Custom House, Pacific House Museum, Old Fisherman's Wharf |
| 17-Mile Drive | Scenic coastal drive known for stunning views and luxurious homes. Popular for tourists seeking beautiful landscapes and iconic golf courses. | Pebble Beach Golf Links, Point Lobos State Natural Reserve, Bird Rock, Lone Cypress, Spanish Bay |
| Big Sur | Stunning coastline area known for its natural beauty, cliffs, and hiking trails. Great for nature lovers and those wanting a retreat in a breathtaking setting. | Pfeiffer Big Sur State Park, McWay Falls, Point Sur Lighthouse, Julia Pfeiffer Burns State Park, Big Sur River |
| Monterey Bay | Renowned for its marine life and beautiful coastline. Great for travelers interested in ocean activities and nature exploration. | Whale watching tours, Kayaking, Monterey Bay Coastal Trail, Sandy Beach, Dolphin watching |
| Carmel-by-the-Sea | Picturesque town known for its art galleries, beautiful beaches, and quaint downtown. A favorite for visitors looking for charm and relaxation. | Carmel Beach, Point Lobos State Natural Reserve, Carmel Mission Basilica, Ocean Avenue, Tor House |
| Salinas Valley | Fertile agricultural area known for its vineyards and production of fresh produce. Ideal for foodies and wine enthusiasts looking for local experiences. | Wine tasting tours, National Steinbeck Center, Salinas River State Beach, Historic Downtown Salinas, Cultural events and festivals |
Understanding Airbnb License Requirements & STR Laws in Monterey (2025)
While Monterey, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monterey to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monterey (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montereybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big Sur Coast ~ Stunning Ocean Views ~ Cliff House
Entire Place • 3 bedrooms
Entire House/apt in Pebble Beach
Entire Place • 3 bedrooms
Unique location steps to Cannery Row & Aquarium!
Entire Place • 4 bedrooms
Monterey Bay Oasis on the Ocean!
Entire Place • 3 bedrooms
Carmel Hideaway - Modern Luxury
Entire Place • 2 bedrooms
Modern Luxury - Carmel
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monterey (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monterey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nizar | 12 | $556,213 | 900 | 4.75/5.0 |
| Scott William | 1 | $360,970 | 215 | 4.96/5.0 |
| Angela | 2 | $296,611 | 30 | 2.48/5.0 |
| Rick | 5 | $180,084 | 48 | 4.96/5.0 |
| Lone Oak | 7 | $166,125 | 982 | 4.35/5.0 |
| Eduardo | 1 | $164,723 | 155 | 4.93/5.0 |
| Monterey Bay | 10 | $162,646 | 203 | 3.88/5.0 |
| Ryan | 1 | $158,798 | 249 | 4.74/5.0 |
| Shelli | 1 | $158,064 | 150 | 4.90/5.0 |
| Madeline | 1 | $140,326 | 258 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monterey.
Dive Deeper: Advanced Monterey STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monterey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonterey Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monterey
- The Monterey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.3% of the 166 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Monterey, House properties are the most common (39.8%), reflecting the local real estate landscape.
- Houses represent a significant 39.8% portion, catering likely to families or larger groups.
- The presence of 30.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.0%) offer potential for unique stay experiences.
Monterey Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monterey
- The dominant room capacity in Monterey is 1 bedroom listings, making up 48.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.1% of the active Airbnb listings in Monterey, indicating a high concentration in these sizes.
Monterey Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monterey
- The most common guest capacity trend in Monterey vacation rentals is listings accommodating 2 guests (28.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Monterey STR market, accounting for 56.6% of listings.
- 18.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monterey.
- On average, properties in Monterey are equipped to host 3.4 guests.
Monterey Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monterey
- The most common availability pattern in Monterey falls within the 271-366 days range, representing 57.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Monterey (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monterey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
28.1% of total
2 Nights
10 listings
6.5% of total
3 Nights
3 listings
2% of total
4-6 Nights
2 listings
1.3% of total
7-29 Nights
15 listings
9.8% of total
30+ Nights
80 listings
52.3% of total
Key Insights
- The most prevalent minimum stay requirement in Monterey is 30+ Nights, adopted by 52.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.3%) caters to monthly stays (30+ nights) in Monterey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.3% of Monterey hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monterey.
Monterey Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.8% of total
Super Strict 60 Days
3 listings
2.3% of total
Flexible
15 listings
11.6% of total
Moderate
43 listings
33.3% of total
Firm
16 listings
12.4% of total
Strict
51 listings
39.5% of total
Cancellation Policy Insights for Monterey
- The prevailing Airbnb cancellation policy trend in Monterey is Strict, used by 39.5% of listings.
- A majority (51.9%) of hosts in Monterey utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.5% market standard in Monterey.
- With 39.5% using Strict terms, this is a viable option in Monterey, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Monterey.
Monterey STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monterey
- The overall average booking lead time for vacation rentals in Monterey is 58 days.
- Guests book furthest in advance for stays during April (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Monterey.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Monterey averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monterey (2025)
Amenity Prevalence
Amenity Insights for Monterey
- Essential amenities in Monterey that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monterey: Wifi, Smoke alarm, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Carbon monoxide alarm, Heating.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monterey to stay competitive.
Monterey Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monterey
- The typical guest profile for Airbnb in Monterey consists of primarily domestic travelers (88%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.5% of guests.
- Key international markets include United States (87.5%) and Germany (2.2%).
- Top languages spoken are English (63.3%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monterey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |
| Sand City | 10 | $6,438 | $428.56 | 60% |
| Ross | 10 | $6,326 | $481.09 | 53% |