Morgan Hill Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Morgan Hill in 2025? Explore comprehensive Airbnb analytics for Morgan Hill, California, United States to uncover income potential. This 2025 STR market report for Morgan Hill, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Morgan Hill, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morgan Hill Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morgan Hill Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morgan Hill (2025)
Understanding the monthly revenue variations for Airbnb listings in Morgan Hill is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morgan Hill is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morgan Hill across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,565+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,797 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,285 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,010, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morgan Hill
Morgan Hill Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morgan Hill STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morgan Hill:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morgan Hill
Average Daily Rate (ADR) Airbnb Trends in Morgan Hill (2025)
Effective short term rental pricing strategy in Morgan Hill involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morgan Hill typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Morgan Hill
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Airbnb Seasonality Analysis & Trends in Morgan Hill (2025)
Peak Season (December, June, July)
- Revenue averages $4,015 per month
- Occupancy rates average 44.7%
- Daily rates average $223
Shoulder Season
- Revenue averages $3,209 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $223
Low Season (February, September, November)
- Revenue drops to average $2,243 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $221
Seasonality Insights for Morgan Hill
- The Airbnb seasonality in Morgan Hill shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morgan Hill's highest earning potential, with monthly revenues capable of climbing to $4,364, occupancy reaching a high of 49.2%, and ADRs peaking at $233.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,818, occupancy could drop to 26.6%, and ADRs may adjust down to $217.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morgan Hill.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morgan Hill seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morgan Hill (2025)
Exploring the top neighborhoods for short-term rentals in Morgan Hill? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Morgan Hill | The heart of Morgan Hill with a charming small-town feel. It features local shops, restaurants, and community events. Ideal for visitors seeking a vibrant local experience. | Centennial Recreation Center, Morgan Hill Farmers Market, Morgan Hill Historical Society, Burnett Park, Local Art Events |
| Morgan Hill Wine Country | A picturesque area famous for its wineries and vineyards. Perfect for wine enthusiasts and those looking for a scenic getaway with a serene atmosphere. | Clos LaChance Winery, Guglielmo Winery, Fortino Winery, Morgan Hill Cellars, Coyote Creek Trail |
| Anderson Lake County Park | A beautiful natural area with recreational activities and stunning views. Great for outdoor enthusiasts and families looking for adventure and nature. | Anderson Lake, Coyote Creek, Hiking Trails, Fishing Spots, Picnic Areas |
| Morgan Hill Sports Complex | A hub for sports events and activities, attracting families and teams from around the region. Ideal for hosting sports groups and active travelers. | Soccer Fields, Baseball Diamonds, Tennis Courts, Family-Friendly Parks, Playgrounds |
| California Circle | A growing neighborhood with new developments and restaurants, offering a suburban feel. Suitable for families and long-term visitors. | Nearby Shopping Centers, Parks, Community Events, Family Restaurants, Schools |
| Santa Teresa County Park | A large natural park with hiking, biking, and picnic areas. Great for visitors looking for outdoor activities and nature exploration. | Hiking Trails, Scenic Views, Wildlife Viewing, Picnic Areas, Nature Trails |
| Weekend Getaway Cabins | A perfect retreat for those escaping city life, with cozy cabins providing a rustic experience. Popular with couples and families seeking relaxation. | Cabin Rentals, Nature Surroundings, Outdoor Activities, Family Fun, Nature Retreats |
| Historic Downtown | Known for its preserved buildings and vibrant art scene, it attracts history buffs and art lovers looking for a cultural experience. | Historic Sites, Art Galleries, Local Cafes, Community Events, Cultural Festivals |
Understanding Airbnb License Requirements & STR Laws in Morgan Hill (2025)
While Morgan Hill, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morgan Hill to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morgan Hill (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morgan Hillbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Red Barn Ranch: Peaceful Ridge Hideaway
Entire Place • 5 bedrooms
Serene Luxury Escape near San Jose
Entire Place • 4 bedrooms
Amazing Country Setting at Cottage Creek Vineyards
Entire Place • 1 bedroom
Cheerful and bright 4 bedroom 3.5 bath townhouse
Entire Place • 4 bedrooms
Charming Home in the Heart of Downtown Morgan Hill
Entire Place • 1 bedroom
Adorable renovated guest cottage near downtown
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morgan Hill (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morgan Hill based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrey | 1 | $162,325 | 28 | 4.93/5.0 |
| Dipesh | 3 | $78,911 | 115 | 4.78/5.0 |
| Kristen-Janeil | 1 | $70,799 | 23 | 4.87/5.0 |
| Denise | 1 | $48,660 | 217 | 4.95/5.0 |
| Host #76424554 | 3 | $45,960 | 475 | 4.84/5.0 |
| Annay | 1 | $45,716 | 181 | 4.98/5.0 |
| Betsey | 1 | $43,738 | 15 | 5.00/5.0 |
| Jenny | 2 | $40,855 | 62 | 4.71/5.0 |
| Makayla | 1 | $37,077 | 39 | 4.97/5.0 |
| Roberta | 1 | $34,312 | 12 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morgan Hill.
Dive Deeper: Advanced Morgan Hill STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morgan Hill. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorgan Hill Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morgan Hill
- The Morgan Hill Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.6% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Morgan Hill, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- The presence of 21.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Morgan Hill Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morgan Hill
- The dominant room capacity in Morgan Hill is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.6% of the active Airbnb listings in Morgan Hill, indicating a high concentration in these sizes.
- A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morgan Hill.
Morgan Hill Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morgan Hill
- The most common guest capacity trend in Morgan Hill vacation rentals is listings accommodating 2 guests (36.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Morgan Hill STR market, accounting for 54.6% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morgan Hill.
- On average, properties in Morgan Hill are equipped to host 3.2 guests.
Morgan Hill Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morgan Hill
- The most common availability pattern in Morgan Hill falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Morgan Hill (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morgan Hill Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
40% of total
2 Nights
9 listings
30% of total
3 Nights
1 listings
3.3% of total
4-6 Nights
1 listings
3.3% of total
7-29 Nights
5 listings
16.7% of total
30+ Nights
2 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Morgan Hill is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Morgan Hill Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Morgan Hill hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morgan Hill.
Morgan Hill Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
20.7% of total
Moderate
9 listings
31% of total
Firm
7 listings
24.1% of total
Strict
7 listings
24.1% of total
Cancellation Policy Insights for Morgan Hill
- The prevailing Airbnb cancellation policy trend in Morgan Hill is Moderate, used by 31% of listings.
- There's a relatively balanced mix between guest-friendly (51.7%) and stricter (48.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31% market standard in Morgan Hill.
- Regularly review your cancellation policy against competitors and market demand shifts in Morgan Hill.
Morgan Hill STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morgan Hill
- The overall average booking lead time for vacation rentals in Morgan Hill is 54 days.
- Guests book furthest in advance for stays during October (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (66 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Morgan Hill.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Morgan Hill averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morgan Hill (2025)
Amenity Prevalence
Amenity Insights for Morgan Hill
- Essential amenities in Morgan Hill that guests expect include: Wifi, Heating, Hot water, Essentials, Free parking on premises, TV, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morgan Hill: Wifi, Heating, Hot water, Essentials, Free parking on premises, TV, Smoke alarm, Carbon monoxide alarm.
- Prioritize adding missing essentials: Hot water, Essentials, Free parking on premises, TV, Smoke alarm, Carbon monoxide alarm.
- Consider adding popular differentiators like Hangers or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morgan Hill to stay competitive.
Morgan Hill Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morgan Hill
- The typical guest profile for Airbnb in Morgan Hill consists of primarily domestic travelers (93%), often arriving from nearby San Jose, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United States (93.2%) and Canada (3.4%).
- Top languages spoken are English (61.8%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Jose and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morgan Hill Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Marshall | 19 | $7,772 | $541.79 | 51% |