Morro Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Morro Bay in 2025? Explore comprehensive Airbnb analytics for Morro Bay, California, United States to uncover income potential. This 2025 STR market report for Morro Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 221 active listings.
Whether you're considering an Airbnb investment in Morro Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morro Bay Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morro Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morro Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Morro Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morro Bay is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morro Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,477+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,603 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,086 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,366, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morro Bay
Morro Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morro Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morro Bay:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morro Bay
Average Daily Rate (ADR) Airbnb Trends in Morro Bay (2025)
Effective short term rental pricing strategy in Morro Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morro Bay typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $504+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $361 or more.
- Typical properties (Median) charge around $234 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Morro Bay
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Airbnb Seasonality Analysis & Trends in Morro Bay (2025)
Peak Season (July, August, June)
- Revenue averages $5,630 per month
- Occupancy rates average 49.7%
- Daily rates average $308
Shoulder Season
- Revenue averages $3,801 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $285
Low Season (January, February, March)
- Revenue drops to average $2,852 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $286
Seasonality Insights for Morro Bay
- The Airbnb seasonality in Morro Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morro Bay's highest earning potential, with monthly revenues capable of climbing to $6,730, occupancy reaching a high of 57.2%, and ADRs peaking at $320.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,527, occupancy could drop to 32.5%, and ADRs may adjust down to $280.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morro Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morro Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morro Bay (2025)
Exploring the top neighborhoods for short-term rentals in Morro Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Morro Strand State Beach | A beautiful coastal area known for its sandy beaches and proximity to stunning ocean views. Ideal for beachgoers and families looking for a relaxed atmosphere. | Morro Strand State Beach, Morro Rock, California Lighthouse, Wildlife viewing, Surfing spots |
| Embarcadero | A scenic waterfront area with shops, restaurants, and stunning views of the bay. Perfect for tourists seeking local entertainment and fresh seafood. | Shopping at the Embarcadero, Restoration of the Historical Waterfront, Kayaking, Dining with bay views, Morro Bay Aquarium |
| Morro Bay State Park | Known for its scenic beauty and outdoor recreational opportunities, this area is great for nature lovers and outdoor enthusiasts. | Kayaking in the bay, Hiking trails, Bird watching, Picnic areas, Camping spots |
| Downtown Morro Bay | The heart of the city with charming shops, restaurants, and access to local events. Attracts tourists looking for local culture and cuisine. | Morro Bay Estuary, Local artisan shops, Restaurants, Farmers market, Art galleries |
| Cayucos | A charming coastal town nearby known for its laid-back vibe and beautiful beaches. A great location for visitors seeking a quieter beach experience. | Cayucos State Beach, Cayucos Pier, Antique shops, Local dining spots, Surfing opportunities |
| Montaña de Oro State Park | Famous for its rugged cliffs, hiking trails, and stunning coastal views. Attracts outdoor enthusiasts and nature lovers. | Hiking trails, Beach access, Wildflower viewing, Scenic vistas, Camping areas |
| Pacific Coast Highway | One of the most scenic drives in California, known for its breathtaking coastal views and easy access to multiple coastal towns. | Scenic viewpoints, Access to beaches, Nearby coastal towns, Photo opportunities, Nature walks |
| San Luis Obispo | Just a short drive away, SLO offers a vibrant downtown, local wineries, and outdoor activities, making it a desirable location for visitors to the Morro Bay area. | Downtown SLO, Mission San Luis Obispo, Farmers market, Wine tasting, Biking trails |
Understanding Airbnb License Requirements & STR Laws in Morro Bay (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Morro Bay. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morro Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Morro Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morro Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Corfu & Ocean View Cottages: Hot tub, 4 King beds
Entire Place • 4 bedrooms
Bayfront Beach House
Entire Place • 4 bedrooms
Salty Sister Beach House - Ocean Front and Rock Vi
Private Room • 6 bedrooms
Wonderful Oceanfront Home! Amazing Views
Entire Place • 3 bedrooms
Incredible Bayfront High End Custom Home! Views!
Entire Place • 3 bedrooms
Ocean front, rock views: Salty Sister at Morro Roc
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morro Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morro Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beach-N-Bay | 23 | $1,505,864 | 580 | 4.44/5.0 |
| URelax Vacation Rentals | 20 | $1,116,897 | 1018 | 4.78/5.0 |
| Terri | 9 | $621,457 | 203 | 4.33/5.0 |
| Angie | 3 | $305,100 | 469 | 4.92/5.0 |
| Kit | 2 | $259,018 | 161 | 4.98/5.0 |
| Morgan | 4 | $170,067 | 26 | 4.92/5.0 |
| Russel | 2 | $163,829 | 256 | 4.94/5.0 |
| Blufftop Inn And Suites | 7 | $160,453 | 373 | 4.66/5.0 |
| The Sea Air Inn & Suites | 11 | $132,648 | 2485 | 4.62/5.0 |
| Morro | 7 | $110,974 | 258 | 4.19/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morro Bay.
Dive Deeper: Advanced Morro Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morro Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorro Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morro Bay
- The Morro Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.3% of the 221 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morro Bay, House properties are the most common (57.5%), reflecting the local real estate landscape.
- Houses represent a significant 57.5% portion, catering likely to families or larger groups.
- The presence of 29.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Morro Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morro Bay
- The dominant room capacity in Morro Bay is 1 bedroom listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.9% of the active Airbnb listings in Morro Bay, indicating a high concentration in these sizes.
- A significant 32.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morro Bay.
Morro Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morro Bay
- The most common guest capacity trend in Morro Bay vacation rentals is listings accommodating 2 guests (23.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Morro Bay STR market, accounting for 46.1% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morro Bay.
- On average, properties in Morro Bay are equipped to host 4.8 guests.
Morro Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morro Bay
- The most common availability pattern in Morro Bay falls within the 181-270 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Morro Bay (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morro Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
33.8% of total
2 Nights
69 listings
32.9% of total
3 Nights
9 listings
4.3% of total
4-6 Nights
1 listings
0.5% of total
7-29 Nights
3 listings
1.4% of total
30+ Nights
57 listings
27.1% of total
Key Insights
- The most prevalent minimum stay requirement in Morro Bay is 1 Night, adopted by 33.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Morro Bay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.1%) caters to monthly stays (30+ nights) in Morro Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.8% of Morro Bay hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morro Bay.
Morro Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
34 listings
16.3% of total
Super Strict 30 Days
11 listings
5.3% of total
Flexible
23 listings
11% of total
Moderate
84 listings
40.2% of total
Firm
30 listings
14.4% of total
Strict
27 listings
12.9% of total
Cancellation Policy Insights for Morro Bay
- The prevailing Airbnb cancellation policy trend in Morro Bay is Moderate, used by 40.2% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (27.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.2% market standard in Morro Bay.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Morro Bay.
Morro Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morro Bay
- The overall average booking lead time for vacation rentals in Morro Bay is 56 days.
- Guests book furthest in advance for stays during June (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Morro Bay.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Morro Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morro Bay (2025)
Amenity Prevalence
Amenity Insights for Morro Bay
- Essential amenities in Morro Bay that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, TV, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Fire extinguisher, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morro Bay: Wifi, Smoke alarm, Carbon monoxide alarm, TV, Free parking on premises, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Carbon monoxide alarm, TV, Free parking on premises, Heating.
- Consider adding popular differentiators like Essentials or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morro Bay to stay competitive.
Morro Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morro Bay
- The typical guest profile for Airbnb in Morro Bay consists of primarily domestic travelers (91%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.8% of guests.
- Key international markets include United States (90.8%) and United Kingdom (1.9%).
- Top languages spoken are English (65.8%) followed by Spanish (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Fresno.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morro Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Los Olivos | 24 | $8,686 | $693.80 | 49% |
| Montecito | 133 | $8,379 | $805.96 | 47% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Santa Ynez | 93 | $7,462 | $539.36 | 47% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Toro Canyon | 37 | $6,803 | $581.43 | 42% |
| Sand City | 10 | $6,438 | $428.56 | 60% |