Napa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Napa in 2025? Explore comprehensive Airbnb analytics for Napa, California, United States to uncover income potential. This 2025 STR market report for Napa, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 528 active listings.
Whether you're considering an Airbnb investment in Napa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Napa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Napa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Napa (2025)
Understanding the monthly revenue variations for Airbnb listings in Napa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Napa is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Napa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,541+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,219 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,580 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,475, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Napa
Napa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Napa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Napa:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Napa
Average Daily Rate (ADR) Airbnb Trends in Napa (2025)
Effective short term rental pricing strategy in Napa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Napa typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $860+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $548 or more.
- Typical properties (Median) charge around $318 per night.
- Entry-level properties (Bottom 25%) earn around $209 per night.
Average Daily Rate (ADR) Trend by Month in Napa
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Airbnb Seasonality Analysis & Trends in Napa (2025)
Peak Season (May, June, April)
- Revenue averages $6,331 per month
- Occupancy rates average 40.9%
- Daily rates average $461
Shoulder Season
- Revenue averages $5,566 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $452
Low Season (January, February, December)
- Revenue drops to average $4,082 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $426
Seasonality Insights for Napa
- The Airbnb seasonality in Napa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Napa's highest earning potential, with monthly revenues capable of climbing to $6,781, occupancy reaching a high of 45.6%, and ADRs peaking at $465.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,549, occupancy could drop to 30.9%, and ADRs may adjust down to $423.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Napa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Napa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Napa (2025)
Exploring the top neighborhoods for short-term rentals in Napa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yountville | Famous for its upscale dining options, including the renowned French Laundry. Ideal for foodies and wine enthusiasts, offering a charming small-town experience. | The French Laundry, V Marketplace, Bouchon Bistro, Jessup Cellars, Yountville Park |
| St. Helena | Known for its beautiful vineyards and quaint downtown area. Great for couples and wine lovers seeking a romantic getaway. | Beringer Vineyards, St. Helena Olive Oil Company, Sharpsteen Museum, Heitz Winery, Lyman Vineyards |
| Napa Downtown | The cultural hub of Napa Valley with a vibrant arts scene, shops, and restaurants. Perfect for those wanting to experience city life in wine country. | Oxbow Public Market, Napa Valley Opera House, Napa Riverwalk, Cadet Wine & Beer Bar, Napa Art Walk |
| Calistoga | Famous for its hot springs and mud baths, Calistoga offers a unique spa experience. Attracts visitors looking for relaxation and wellness. | Old Faithful Geyser of California, Calistoga Hot Springs, Palissade Winery, Castello di Amorosa, Calistoga Farmer's Market |
| Oak Knoll | A quieter area in Napa Valley known for its vineyards and relaxed atmosphere. Ideal for guests seeking a peaceful retreat with wine-tasting opportunities. | Robert Mondavi Winery, PlumpJack Winery, Baldacci Family Vineyards, Saddleback Cellars, Oak Knoll District |
| American Canyon | A family-friendly area with affordable lodging options. Popular with travelers looking for budget-friendly stays while still being close to Napa Valley attractions. | American Canyon Wetlands, Six Flags Discovery Kingdom, Napa Valley Wildlife Area, Skyline Wilderness Park, Napa River |
| Rutherford | Known for its high-end wineries and beautiful scenery. Attracts wine enthusiasts and those looking for luxury experiences in Napa. | Caymus Vineyards, Harlan Estate, Rutherford Grill, Cliff Lede Vineyards, Pine Ridge Vineyards |
| Sausalito | Just a ferry ride away, this charming waterfront town offers scenic views and unique boutique shopping. Popular for day trips from Napa, perfect for those wanting city and nature experiences. | Marin Headlands, Sausalito Ferry, Bay Area Discovery Museum, Fort Baker, Sausalito's waterfront shops |
Understanding Airbnb License Requirements & STR Laws in Napa (2025)
While Napa, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Napa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Napa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Napabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly Renovated Wine Country Home w/ Guest House
Entire Place • 5 bedrooms
An Italian Villa in the heart of Napa Valley!
Entire Place • 3 bedrooms
Luxe, Spacious, Stunning Views + Large Guest House
Entire Place • 6 bedrooms
Beautiful renovated wine country home
Entire Place • 5 bedrooms
The Main Street House - Designer Napa Home
Entire Place • 4 bedrooms
A Peaceful home in the heart of Napa Valley
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Napa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Napa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Steve | 5 | $888,625 | 564 | 4.84/5.0 |
| Steffanie | 7 | $813,886 | 1540 | 4.83/5.0 |
| Francesca & Mark | 4 | $690,173 | 983 | 4.95/5.0 |
| Krista | 6 | $683,563 | 704 | 4.99/5.0 |
| Joe | 7 | $679,282 | 2368 | 4.98/5.0 |
| Vineskipper Properties | 2 | $511,617 | 292 | 4.98/5.0 |
| Choolwe | 7 | $500,787 | 40 | 5.00/5.0 |
| Peter | 4 | $438,020 | 591 | 4.93/5.0 |
| Michelle | 21 | $388,949 | 1432 | 4.83/5.0 |
| Scott And Rebecca | 4 | $381,480 | 958 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Napa.
Dive Deeper: Advanced Napa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Napa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNapa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Napa
- The Napa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 528 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Napa, House properties are the most common (38.1%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.4%) offer potential for unique stay experiences.
Napa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Napa
- The dominant room capacity in Napa is 1 bedroom listings, making up 39.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.9% of the active Airbnb listings in Napa, indicating a high concentration in these sizes.
Napa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Napa
- The most common guest capacity trend in Napa vacation rentals is listings accommodating 4 guests (42%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Napa STR market, accounting for 63.2% of listings.
- 21.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Napa.
- On average, properties in Napa are equipped to host 3.9 guests.
Napa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Napa
- The most common availability pattern in Napa falls within the 271-366 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Napa (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Napa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
90 listings
18% of total
2 Nights
173 listings
34.5% of total
3 Nights
36 listings
7.2% of total
4-6 Nights
10 listings
2% of total
7-29 Nights
24 listings
4.8% of total
30+ Nights
168 listings
33.5% of total
Key Insights
- The most prevalent minimum stay requirement in Napa is 2 Nights, adopted by 34.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.5%) caters to monthly stays (30+ nights) in Napa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.5% of Napa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- A 2-night minimum appears standard (34.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Napa.
Napa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.4% of total
Super Strict 30 Days
39 listings
8.5% of total
Flexible
41 listings
8.9% of total
Moderate
76 listings
16.5% of total
Firm
119 listings
25.9% of total
Strict
183 listings
39.8% of total
Cancellation Policy Insights for Napa
- The prevailing Airbnb cancellation policy trend in Napa is Strict, used by 39.8% of listings.
- A majority (65.7%) of hosts in Napa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.8% market standard in Napa.
- With 39.8% using Strict terms, this is a viable option in Napa, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Napa.
Napa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Napa
- The overall average booking lead time for vacation rentals in Napa is 61 days.
- Guests book furthest in advance for stays during May (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (76 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Napa.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Napa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Napa (2025)
Amenity Prevalence
Amenity Insights for Napa
- Essential amenities in Napa that guests expect include: Wifi, Smoke alarm, Air conditioning, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Napa: Wifi, Smoke alarm, Air conditioning, TV, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Air conditioning, TV, Heating.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Napa to stay competitive.
Napa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Napa
- The typical guest profile for Airbnb in Napa consists of primarily domestic travelers (93%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.6% of guests.
- Key international markets include United States (92.6%) and Canada (1.6%).
- Top languages spoken are English (67.8%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Napa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.73 | 38% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |