National City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in National City in 2025? Explore comprehensive Airbnb analytics for National City, California, United States to uncover income potential. This 2025 STR market report for National City, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 169 active listings.

Whether you're considering an Airbnb investment in National City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the National City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key National City Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$311
The average rental revenue earned for an occupied room per day in National City.
Occupancy Rate(?)
44.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$34,938
Typical annual income for an Airbnb listing in National City. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-17.1%
Significant decrease (-17.1%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in National City.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in National City.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
169
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in National City (2025)

Understanding the monthly revenue variations for Airbnb listings in National City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in National City is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in National City across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,276+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,007 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,996 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,725, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in National City

National City Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the National City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in National City:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in National City

Average Daily Rate (ADR) Airbnb Trends in National City (2025)

Effective short term rental pricing strategy in National City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in National City typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $498+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
  • Typical properties (Median) charge around $225 per night.
  • Entry-level properties (Bottom 25%) earn around $135 per night.

Average Daily Rate (ADR) Trend by Month in National City

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Airbnb Seasonality Analysis & Trends in National City (2025)

Peak Season (March, July, June)
  • Revenue averages $5,332 per month
  • Occupancy rates average 56.3%
  • Daily rates average $292
Shoulder Season
  • Revenue averages $4,302 per month
  • Occupancy maintains around 49.3%
  • Daily rates hold near $291
Low Season (January, February, November)
  • Revenue drops to average $3,101 per month
  • Occupancy decreases to average 40.6%
  • Daily rates adjust to average $296

Seasonality Insights for National City

  • The Airbnb seasonality in National City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases National City's highest earning potential, with monthly revenues capable of climbing to $5,553, occupancy reaching a high of 59.8%, and ADRs peaking at $383.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,574, occupancy could drop to 38.5%, and ADRs may adjust down to $245.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in National City.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these National City seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in National City (2025)

Exploring the top neighborhoods for short-term rentals in National City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Sweetwater Road
This area provides easy access to local amenities, shopping, and restaurants, making it appealing for both tourists and short-term renters.
Sweetwater Summit Regional Park, San Diego Bay, local shops and restaurants
National City Marina
The waterfront location attracts both tourists and locals, making it ideal for beach lovers and those interested in water activities.
National City Marina, water sports, fishing, picnic areas
Las Palmas Park
A family-friendly area with parks and recreational activities, appealing to families looking for short-term stays during local events.
Las Palmas Park, community events, picnic areas, playgrounds
Western District
Known for its historic charm and diverse community, this area attracts visitors interested in cultural experiences and local history.
Martin Luther King Jr. Community Center, historic sites, local eateries
Paradise Valley
A quiet residential neighborhood that offers affordable accommodation options, appealing to budget travelers and longer stays.
local parks, family-friendly atmosphere, community events
North Island
Blessed with beautiful views and beach access, it attracts renters seeking close proximity to leisure activities and water recreation.
beach access, water activities, golf courses
East National City
A growing area with new developments, this neighborhood is becoming popular with young professionals and families.
shopping centers, local restaurants, community parks
1st Avenue
A vibrant street with a mix of local businesses, cafes, and entertainment options, making it a great spot for short-term visitors.
local shops, eatery spots, cultural hubs

Understanding Airbnb License Requirements & STR Laws in National City (2025)

While National City, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for National City to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in National City (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in National Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sleeps 42 2 house 2 acres oasis pool game room

Sleeps 42 2 house 2 acres oasis pool game room

Entire Place • 7 bedrooms

$306,247
Revenue
54.7%
Occupancy
$2420.07
Daily Rate
🏖️SD DREAM 🌊 Pool House 90"TV 4bd5🛁4,000🏠2acre

🏖️SD DREAM 🌊 Pool House 90"TV 4bd5🛁4,000🏠2acre

Entire Place • 4 bedrooms

$252,051
Revenue
25.2%
Occupancy
$2947.47
Daily Rate
☀️ Sunnys Estate 🏖️Pool 🏠house 3,600sqft4bd5bt🖼

☀️ Sunnys Estate 🏖️Pool 🏠house 3,600sqft4bd5bt🖼

Entire Place • 4 bedrooms

$241,146
Revenue
48.7%
Occupancy
$1157.33
Daily Rate
Salt Water Pool & Mini Golf Close to Downtown

Salt Water Pool & Mini Golf Close to Downtown

Entire Place • 5 bedrooms

$188,121
Revenue
54.1%
Occupancy
$898.43
Daily Rate
Bonita Estate 6,000 SqFt 6 Rooms Pool sleeps 30

Bonita Estate 6,000 SqFt 6 Rooms Pool sleeps 30

Entire Place • 6 bedrooms

$122,395
Revenue
43.9%
Occupancy
$987.69
Daily Rate
La Bella Finca Oasis Ocean views GameRoom 1/2 acre

La Bella Finca Oasis Ocean views GameRoom 1/2 acre

Entire Place • 4 bedrooms

$110,553
Revenue
55.7%
Occupancy
$527.35
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in National City (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in National City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
San Diego Vacay10$1,300,4445244.34/5.0
John5$298,6752174.81/5.0
Kevin2$265,3751994.76/5.0
City33$233,6425124.43/5.0
Pahlevon4$199,089484.86/5.0
Maggie3$156,0356554.85/5.0
Mark And Jennifer3$131,7341614.94/5.0
Nathan4$111,746974.84/5.0
Rebecca3$109,3494974.85/5.0
Sed4$101,4621364.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in National City.

Dive Deeper: Advanced National City STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for National City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

National City Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for National City

  • The National City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 169 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in National City, House properties are the most common (58.6%), reflecting the local real estate landscape.
  • Houses represent a significant 58.6% portion, catering likely to families or larger groups.
  • The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 6.6%) offer potential for unique stay experiences.

National City Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for National City

  • The dominant room capacity in National City is 2 bedrooms listings, making up 28.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 55.6% of the active Airbnb listings in National City, indicating a high concentration in these sizes.
  • A significant 34.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in National City.

National City Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for National City

  • The most common guest capacity trend in National City vacation rentals is listings accommodating 8+ guests (34.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the National City STR market, accounting for 56.2% of listings.
  • 56.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in National City.
  • On average, properties in National City are equipped to host 5.5 guests.

National City Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for National City

  • The most common availability pattern in National City falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in National City (28.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

National City Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (29.9%)

1 Night

46 listings

29.9% of total

2 Nights (37.7%)

2 Nights

58 listings

37.7% of total

3 Nights (7.8%)

3 Nights

12 listings

7.8% of total

4-6 Nights (1.3%)

4-6 Nights

2 listings

1.3% of total

7-29 Nights (5.2%)

7-29 Nights

8 listings

5.2% of total

30+ Nights (18.2%)

30+ Nights

28 listings

18.2% of total

Key Insights

  • The most prevalent minimum stay requirement in National City is 2 Nights, adopted by 37.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.6%) of the National City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (18.2%) caters to monthly stays (30+ nights) in National City, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 37.7% of National City hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in National City.

National City Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.7% of total

Flexible (7.4%)

Flexible

11 listings

7.4% of total

Moderate (23.6%)

Moderate

35 listings

23.6% of total

Firm (25.7%)

Firm

38 listings

25.7% of total

Strict (42.6%)

Strict

63 listings

42.6% of total

Cancellation Policy Insights for National City

  • The prevailing Airbnb cancellation policy trend in National City is Strict, used by 42.6% of listings.
  • A majority (68.3%) of hosts in National City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 42.6% market standard in National City.
  • With 42.6% using Strict terms, this is a viable option in National City, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in National City.

National City STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for National City

  • The overall average booking lead time for vacation rentals in National City is 26 days.
  • Guests book furthest in advance for stays during June (average 40 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (33 days avg.) sees the longest lead times, while Spring (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in National City.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
  • Monitor your own booking lead times against these National City averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in National City (2025)

Amenity Prevalence

Amenity Insights for National City

  • Essential amenities in National City that guests expect include: Wifi, TV, Smoke alarm, Carbon monoxide alarm, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Microwave, Bed linens are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for National City: Wifi, TV, Smoke alarm, Carbon monoxide alarm, Hot water.
  • Prioritize adding missing essentials: TV, Smoke alarm, Carbon monoxide alarm, Hot water.
  • Consider adding popular differentiators like Kitchen or Microwave to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in National City to stay competitive.

National City Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for National City

  • The typical guest profile for Airbnb in National City consists of primarily domestic travelers (87%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 87.2% of guests.
  • Key international markets include United States (87.2%) and Mexico (4.6%).
  • Top languages spoken are English (61.2%) followed by Spanish (25.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Los Angeles and San Diego.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the National City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rancho San Diego27$7,733$540.6452%
Thousand Palms35$7,695$718.1239%
GlenOak Hills36$7,147$636.3939%
Newport Beach1,295$7,035$676.7945%
Avalon219$6,437$647.3738%
Rancho Santa Fe32$6,378$912.0038%
Bermuda Dunes150$6,273$665.3438%
Del Mar134$6,067$604.8546%
Tenaja10$5,907$599.3146%
Manhattan Beach275$5,848$512.7850%

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