Nipomo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Nipomo in 2025? Explore comprehensive Airbnb analytics for Nipomo, California, United States to uncover income potential. This 2025 STR market report for Nipomo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Nipomo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nipomo Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nipomo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nipomo (2025)
Understanding the monthly revenue variations for Airbnb listings in Nipomo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nipomo is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nipomo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,035+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,626 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,422 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $972, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nipomo
Nipomo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nipomo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nipomo:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nipomo
Average Daily Rate (ADR) Airbnb Trends in Nipomo (2025)
Effective short term rental pricing strategy in Nipomo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nipomo typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $456+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $301 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Nipomo
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Airbnb Seasonality Analysis & Trends in Nipomo (2025)
Peak Season (June, July, May)
- Revenue averages $4,533 per month
- Occupancy rates average 42.7%
- Daily rates average $248
Shoulder Season
- Revenue averages $3,118 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $249
Low Season (January, February, December)
- Revenue drops to average $2,380 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $255
Seasonality Insights for Nipomo
- The Airbnb seasonality in Nipomo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nipomo's highest earning potential, with monthly revenues capable of climbing to $4,605, occupancy reaching a high of 51.2%, and ADRs peaking at $275.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,068, occupancy could drop to 31.3%, and ADRs may adjust down to $238.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nipomo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nipomo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nipomo (2025)
Exploring the top neighborhoods for short-term rentals in Nipomo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nipomo Mesa | Scenic area with ocean views and proximity to the coast. Ideal for those looking for a peaceful stay near the beach and golf activities. | Pismo Beach, Monarch Dunes Golf Club, Oceano Dunes, Nipomo Regional Park, Avila Valley Barn |
| South Nipomo | Family-friendly neighborhood with parks and community amenities. Great for families or groups seeking a relaxing getaway. | Nipomo Community Park, Nipomo Library, Local restaurants and cafes, Sweet Springs Nature Preserve, Nipomo Regional Park |
| Old Town Nipomo | Historic area with quaint shops and restaurants. Provides a charming small-town experience that appeals to visitors looking for local culture. | Historic sites, Local eateries, Nipomo Historical Society, Antique shops |
| North Nipomo | Quiet residential area perfect for travelers looking for a retreat. Close to nature and hiking trails. | Hiking at the nearby mountains, Beautiful landscapes, Serene environment |
| Nipomo Beach | Close to the beach, offering a perfect location for vacationers wanting to enjoy coastal activities and relaxation. | Oceano Dunes State Park, Beach activities, Sunset Cliffs, Fishing spots |
| Community Center | Heart of the town with access to local events and markets. Great for those interested in experiencing the local community. | Farmers Market, Community Events, Civic Center |
| Nipomo Valley | A picturesque valley with views and a tranquil environment, suited for those looking to escape the hustle and bustle. | Wine tasting in nearby vineyards, Nature walks, Scenic drives |
| East Nipomo | Residential area that offers a balance of privacy and accessibility. Ideal for families and long-term visitors. | Local schools and parks, Family-friendly amenities, Community activities |
Understanding Airbnb License Requirements & STR Laws in Nipomo (2025)
With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Nipomo. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nipomo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 20% licensed listings)
Top Performing Airbnb Properties in Nipomo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nipomobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Central Coast Luxury-Pool/Pickleball/Putting Green
Entire Place • 6 bedrooms
Getaway at the Highlands+Heated Pool+Hot Tub
Entire Place • 3 bedrooms
Gateway to SLO County with Pickleball & Game Room
Entire Place • 4 bedrooms
Beach, Wine Country, & Golf adjacent home for 8
Entire Place • 3 bedrooms
Orchard Oasis: Pool Table, King Beds Ensuite Baths
Entire Place • 3 bedrooms
Happyfam Country Home Near Coast
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nipomo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nipomo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jerry | 1 | $143,454 | 50 | 4.92/5.0 |
| Josh & Kim | 2 | $118,882 | 373 | 2.40/5.0 |
| Johnny | 1 | $93,186 | 87 | 4.98/5.0 |
| Cooper | 1 | $92,863 | 77 | 4.96/5.0 |
| Melissa | 1 | $77,459 | 31 | 4.90/5.0 |
| Joel And Shannon | 2 | $72,143 | 95 | 4.95/5.0 |
| Bob | 2 | $72,043 | 944 | 4.92/5.0 |
| Alex | 3 | $64,215 | 37 | 4.91/5.0 |
| Kathy | 2 | $59,787 | 40 | 4.82/5.0 |
| Beki | 1 | $58,651 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nipomo.
Dive Deeper: Advanced Nipomo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nipomo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNipomo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nipomo
- The Nipomo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nipomo, House properties are the most common (46.3%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- The presence of 18.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.7%) offer potential for unique stay experiences.
Nipomo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nipomo
- The dominant room capacity in Nipomo is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.6% of the active Airbnb listings in Nipomo, indicating a high concentration in these sizes.
- A significant 31.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nipomo.
Nipomo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nipomo
- The most common guest capacity trend in Nipomo vacation rentals is listings accommodating 8+ guests (25.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Nipomo STR market, accounting for 48.1% of listings.
- 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nipomo.
- On average, properties in Nipomo are equipped to host 4.4 guests.
Nipomo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nipomo
- The most common availability pattern in Nipomo falls within the 271-366 days range, representing 46.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nipomo (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nipomo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
21.2% of total
2 Nights
28 listings
53.8% of total
3 Nights
3 listings
5.8% of total
7-29 Nights
2 listings
3.8% of total
30+ Nights
8 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Nipomo is 2 Nights, adopted by 53.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Nipomo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Nipomo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.8% of Nipomo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nipomo.
Nipomo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.2% of total
Flexible
12 listings
26.1% of total
Moderate
9 listings
19.6% of total
Firm
19 listings
41.3% of total
Strict
5 listings
10.9% of total
Cancellation Policy Insights for Nipomo
- The prevailing Airbnb cancellation policy trend in Nipomo is Firm, used by 41.3% of listings.
- A majority (52.2%) of hosts in Nipomo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.3% market standard in Nipomo.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nipomo.
Nipomo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nipomo
- The overall average booking lead time for vacation rentals in Nipomo is 39 days.
- Guests book furthest in advance for stays during May (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Nipomo.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Nipomo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nipomo (2025)
Amenity Prevalence
Amenity Insights for Nipomo
- Essential amenities in Nipomo that guests expect include: Wifi, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nipomo: Wifi, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Hot water.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nipomo to stay competitive.
Nipomo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nipomo
- The typical guest profile for Airbnb in Nipomo consists of primarily domestic travelers (94%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.5% of guests.
- Key international markets include United States (93.5%) and Germany (1.5%).
- Top languages spoken are English (60%) followed by Spanish (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nipomo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Los Olivos | 24 | $8,686 | $693.80 | 49% |
| Montecito | 133 | $8,379 | $805.96 | 47% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Santa Ynez | 93 | $7,462 | $539.36 | 47% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Toro Canyon | 37 | $6,803 | $581.43 | 42% |
| Sand City | 10 | $6,438 | $428.56 | 60% |