Norwalk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Norwalk in 2025? Explore comprehensive Airbnb analytics for Norwalk, California, United States to uncover income potential. This 2025 STR market report for Norwalk, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Norwalk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norwalk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norwalk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norwalk (2025)
Understanding the monthly revenue variations for Airbnb listings in Norwalk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norwalk is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norwalk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,716+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,204 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,909 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,131, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norwalk
Norwalk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norwalk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norwalk:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 40% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norwalk
Average Daily Rate (ADR) Airbnb Trends in Norwalk (2025)
Effective short term rental pricing strategy in Norwalk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norwalk typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Norwalk
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Airbnb Seasonality Analysis & Trends in Norwalk (2025)
Peak Season (July, June, May)
- Revenue averages $2,996 per month
- Occupancy rates average 67.2%
- Daily rates average $138
Shoulder Season
- Revenue averages $2,598 per month
- Occupancy maintains around 59.8%
- Daily rates hold near $135
Low Season (January, February, November)
- Revenue drops to average $2,081 per month
- Occupancy decreases to average 52.5%
- Daily rates adjust to average $128
Seasonality Insights for Norwalk
- The Airbnb seasonality in Norwalk shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norwalk's highest earning potential, with monthly revenues capable of climbing to $3,201, occupancy reaching a high of 74.7%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,039, occupancy could drop to 49.9%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norwalk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norwalk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norwalk (2025)
Exploring the top neighborhoods for short-term rentals in Norwalk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Norwalk | The heart of the city with a mix of businesses, restaurants, and cultural spots. Convenient for both locals and travelers, making it a hotspot for short-term rentals. | Norwalk Arts and Sports Complex, Norwalk Town Square, Norwalk Historical Society, Legg Lake Park, Norwalk Library |
| Norwalk Del Amo | A popular residential area that offers a good balance of tranquility and access to shopping and dining options. Ideal for families seeking a home-like Airbnb environment. | Los Cerritos Center, Bionicos Y Jugos, Starbucks, Belly Bombs, Denny's |
| Norwalk-La Mirada | A vibrant neighborhood known for its community feel and schools. Attracts families and professionals looking for larger spaces or family-friendly environments. | La Mirada Theatre, Cerritos Regional Park, La Mirada Golf Course, Norwalk High School, Pioneer Park |
| Norwalk Business District | Surrounded by various businesses and corporate offices, making it attractive for business travelers and those on short corporate stays. | Norwalk City Hall, Norwalk Civic Center, numerous dining options, business venues |
| Norwalk River | A scenic area that offers recreational activities and natural beauty. Perfect for travelers looking for a getaway close to nature. | Coyote Creek Trail, River Park, nature trails, picnic areas, fishing spots |
| Norwalk Golf Course Area | Home to the Norwalk Golf Course, this area attracts golf enthusiasts and offers outdoor activities and a relaxed atmosphere for vacationers. | Norwalk Golf Course, Skyline Drive-In Theatre, local eateries, family-friendly parks |
| Gateway Plaza | A shopping and dining area that hosts various restaurants, making it appealing for those who love urban environments with easy access to amenities. | Gateway Plaza shopping center, restaurants, grocery stores, entertainment options |
| Pioneer Park Neighborhood | A family-oriented neighborhood with amenities and parks. Great for families looking for a quiet place with access to green spaces. | Pioneer Park, Norwalk Arts and Sports Complex, playgrounds, community events |
Understanding Airbnb License Requirements & STR Laws in Norwalk (2025)
While Norwalk, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norwalk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norwalk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norwalkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Home w/ Yard by Disney|OC|Beaches
Entire Place • 3 bedrooms
15 Mins. to Disneyland! Low cleaning fee!
Entire Place • 3 bedrooms
Family-Friendly Home Steps Away from Disneyland!
Entire Place • 3 bedrooms
Modern home by Disneyland, beach, and DTLA
Entire Place • 3 bedrooms
Modern Cozy Stylish Home-20 mins to Disneyland
Entire Place • 3 bedrooms
Newly Renovated Modern house-20 mins to Disneyland
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norwalk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norwalk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stacy | 3 | $173,602 | 60 | 4.69/5.0 |
| Susan And Ben | 8 | $111,429 | 1177 | 4.91/5.0 |
| Jake | 3 | $109,546 | 1105 | 4.87/5.0 |
| Kōzi | 1 | $104,711 | 122 | 4.89/5.0 |
| Gorden | 1 | $77,530 | 121 | 4.94/5.0 |
| Ella | 1 | $76,606 | 62 | 4.84/5.0 |
| Rosita | 1 | $72,102 | 121 | 4.92/5.0 |
| Jamie&Selina | 5 | $71,481 | 2176 | 4.80/5.0 |
| Brenda | 3 | $68,019 | 494 | 4.76/5.0 |
| Stephanie | 2 | $60,151 | 83 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norwalk.
Dive Deeper: Advanced Norwalk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norwalk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorwalk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norwalk
- The Norwalk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Norwalk, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.2%) offer potential for unique stay experiences.
Norwalk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norwalk
- The dominant room capacity in Norwalk is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 42.9% of the active Airbnb listings in Norwalk, indicating a high concentration in these sizes.
Norwalk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norwalk
- The most common guest capacity trend in Norwalk vacation rentals is listings accommodating 2 guests (15.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Norwalk STR market, accounting for 30.2% of listings.
- 23.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norwalk.
- On average, properties in Norwalk are equipped to host 2.8 guests.
Norwalk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norwalk
- The most common availability pattern in Norwalk falls within the 91-180 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 39.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Norwalk (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 60.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norwalk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
38.3% of total
2 Nights
14 listings
23.3% of total
3 Nights
6 listings
10% of total
4-6 Nights
1 listings
1.7% of total
7-29 Nights
8 listings
13.3% of total
30+ Nights
8 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Norwalk is 1 Night, adopted by 38.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.6%) of the Norwalk Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Norwalk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.3% of Norwalk hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norwalk.
Norwalk Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
6.8% of total
Moderate
15 listings
25.4% of total
Firm
21 listings
35.6% of total
Strict
19 listings
32.2% of total
Cancellation Policy Insights for Norwalk
- The prevailing Airbnb cancellation policy trend in Norwalk is Firm, used by 35.6% of listings.
- A majority (67.8%) of hosts in Norwalk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.6% market standard in Norwalk.
- With 32.2% using Strict terms, this is a viable option in Norwalk, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Norwalk.
Norwalk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norwalk
- The overall average booking lead time for vacation rentals in Norwalk is 28 days.
- Guests book furthest in advance for stays during June (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Norwalk.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Norwalk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norwalk (2025)
Amenity Prevalence
Amenity Insights for Norwalk
- Essential amenities in Norwalk that guests expect include: Wifi, Hot water, Air conditioning, Essentials, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Microwave, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norwalk: Wifi, Hot water, Air conditioning, Essentials, Smoke alarm.
- Prioritize adding missing essentials: Hot water, Air conditioning, Essentials, Smoke alarm.
- Consider adding popular differentiators like TV or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norwalk to stay competitive.
Norwalk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norwalk
- The typical guest profile for Airbnb in Norwalk consists of primarily domestic travelers (84%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 83.7% of guests.
- Key international markets include United States (83.7%) and Canada (2.7%).
- Top languages spoken are English (56.8%) followed by Spanish (22.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norwalk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 349 | $10,630 | $1197.34 | 42% |
| Montecito | 133 | $8,379 | $805.96 | 47% |
| Unincorporated Santa Monica Mountains | 152 | $7,297 | $646.35 | 46% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Toro Canyon | 37 | $6,803 | $581.43 | 42% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Avalon | 216 | $6,558 | $624.27 | 38% |