Oakhurst Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Oakhurst in 2025? Explore comprehensive Airbnb analytics for Oakhurst, California, United States to uncover income potential. This 2025 STR market report for Oakhurst, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 627 active listings.
Whether you're considering an Airbnb investment in Oakhurst, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oakhurst Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oakhurst Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oakhurst (2025)
Understanding the monthly revenue variations for Airbnb listings in Oakhurst is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oakhurst is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oakhurst across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,057+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,097 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,643 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,129, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oakhurst
Oakhurst Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oakhurst STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oakhurst:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oakhurst
Average Daily Rate (ADR) Airbnb Trends in Oakhurst (2025)
Effective short term rental pricing strategy in Oakhurst involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oakhurst typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $513+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $347 or more.
- Typical properties (Median) charge around $245 per night.
- Entry-level properties (Bottom 25%) earn around $171 per night.
Average Daily Rate (ADR) Trend by Month in Oakhurst
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Airbnb Seasonality Analysis & Trends in Oakhurst (2025)
Peak Season (June, July, May)
- Revenue averages $6,870 per month
- Occupancy rates average 63.8%
- Daily rates average $313
Shoulder Season
- Revenue averages $4,418 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $292
Low Season (January, February, March)
- Revenue drops to average $2,856 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $288
Seasonality Insights for Oakhurst
- The Airbnb seasonality in Oakhurst shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oakhurst's highest earning potential, with monthly revenues capable of climbing to $7,190, occupancy reaching a high of 67.6%, and ADRs peaking at $322.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,362, occupancy could drop to 30.8%, and ADRs may adjust down to $273.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oakhurst.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oakhurst seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oakhurst (2025)
Exploring the top neighborhoods for short-term rentals in Oakhurst? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yosemite National Park | A world-renowned destination for nature lovers and outdoor enthusiasts, attracting millions of visitors annually. Ideal for vacation rentals that cater to families and adventure seekers wanting to explore stunning landscapes and hiking trails. | Yosemite Valley, Half Dome, El Capitan, Yosemite Falls, Glacier Point |
| Bass Lake | A picturesque lake area that offers a relaxing getaway with boating, fishing, and swimming opportunities. Popular in the summer months, making it an excellent choice for families looking for a lakeside retreat. | Bass Lake, Eshom Valley, Madera County Historical Society, Cedar Bluff, Wayfinders Kayak Rentals |
| Oakhurst Downtown | The charming downtown area of Oakhurst, offering shops, dining, and local events. A great spot for travelers looking to explore the local culture and cuisine while being close to nature. | Oakhurst Community Park, Golden Chain Theatre, Local shops and restaurants, Copeland's Coffee House |
| Wawona Campground | A popular camping area close to the entrance of Yosemite, ideal for nature lovers and those looking to have a rustic outdoor experience. Attracts visitors who enjoy hiking, fishing, and nature photography. | Merced River, Hiking trails, Campsites, Wildlife viewing |
| Fish Camp | A small community near the southern entrance of Yosemite, offering a quiet and scenic environment. Great for travelers who want easy access to Yosemite and enjoy a peaceful retreat. | Mariposa Grove of Giant Sequoias, Tenaya Lodge, Hiking trails, Local eateries |
| Coarsegold | A historic town with a unique charm, offering a mix of old and new experiences. Attracts guests who appreciate local history and native wildlife, and is close to Yosemite attractions. | Coarsegold Historic Village, Yosemite Mountain Sugar Pine Railroad, Local wineries, Art galleries |
| Ahwahnee | Known for its upscale accommodations and proximity to Yosemite, Ahwahnee attracts visitors looking for a luxurious experience amidst nature. Ideal for those celebrating special occasions or seeking a premium getaway. | Wawona Lake, Ahwahnee Hotel, Mariposa Grove, Hiking trails |
| Badger | A small rural community that serves as a peaceful getaway for those looking to escape the hustle and bustle, perfect for nature enthusiasts and guests seeking a quiet retreat. | Local trails, Scenic views, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Oakhurst (2025)
While Oakhurst, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oakhurst to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oakhurst (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oakhurstbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Goldside Mansion w/sleeping for 20!
Entire Place • 6 bedrooms
Sugar Pine Trailhead Lodge, Sleeps 18, 2 Hot Tubs
Entire Place • 6 bedrooms
Yosemite Adventure House w/ Pool, hot tub, game room!
Entire Place • 5 bedrooms
Wander Yosemite Falls
Entire Place • 5 bedrooms
Big Oak Manor- HUGE home w/ spa, theater, sauna
Entire Place • 6 bedrooms
Bollinger Villa |sleeps 22| EV| Hot Tub| Fire Pit
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oakhurst (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oakhurst based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gailyn And Adam | 33 | $3,524,548 | 2983 | 4.90/5.0 |
| Sam | 11 | $977,305 | 1698 | 4.95/5.0 |
| Kyle | 15 | $619,224 | 505 | 4.60/5.0 |
| Pimmy & Jason | 5 | $540,957 | 975 | 4.97/5.0 |
| Jenifer | 6 | $540,809 | 197 | 4.75/5.0 |
| Sugar Pines Property Managemen | 7 | $534,981 | 132 | 3.52/5.0 |
| Tchukon & Carolyn | 5 | $494,090 | 550 | 4.92/5.0 |
| Ken | 10 | $472,546 | 1203 | 4.87/5.0 |
| Carl And Jennifer | 7 | $437,451 | 1852 | 4.83/5.0 |
| Yelena | 3 | $390,226 | 545 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oakhurst.
Dive Deeper: Advanced Oakhurst STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oakhurst. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOakhurst Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oakhurst
- The Oakhurst Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.7% of the 627 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oakhurst, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, unique stays (combined 9.6%) offer potential for unique stay experiences.
Oakhurst Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oakhurst
- The dominant room capacity in Oakhurst is 3 bedrooms listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.0% of the active Airbnb listings in Oakhurst, indicating a high concentration in these sizes.
- A significant 56.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oakhurst.
Oakhurst Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oakhurst
- The most common guest capacity trend in Oakhurst vacation rentals is listings accommodating 8+ guests (45.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Oakhurst STR market, accounting for 62.2% of listings.
- 64.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oakhurst.
- On average, properties in Oakhurst are equipped to host 5.8 guests.
Oakhurst Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oakhurst
- The most common availability pattern in Oakhurst falls within the 181-270 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Oakhurst (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oakhurst Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
151 listings
25% of total
2 Nights
293 listings
48.6% of total
3 Nights
21 listings
3.5% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
3 listings
0.5% of total
30+ Nights
134 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Oakhurst is 2 Nights, adopted by 48.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.6%) of the Oakhurst Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Oakhurst, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.6% of Oakhurst hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oakhurst.
Oakhurst Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
2.4% of total
Non-refundable
4 listings
0.7% of total
Super Strict 60 Days
10 listings
1.7% of total
Flexible
66 listings
11.3% of total
Moderate
170 listings
29% of total
Firm
175 listings
29.9% of total
Strict
147 listings
25.1% of total
Cancellation Policy Insights for Oakhurst
- The prevailing Airbnb cancellation policy trend in Oakhurst is Firm, used by 29.9% of listings.
- A majority (55.0%) of hosts in Oakhurst utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.9% market standard in Oakhurst.
- Regularly review your cancellation policy against competitors and market demand shifts in Oakhurst.
Oakhurst STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oakhurst
- The overall average booking lead time for vacation rentals in Oakhurst is 45 days.
- Guests book furthest in advance for stays during June (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Oakhurst.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Oakhurst averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oakhurst (2025)
Amenity Prevalence
Amenity Insights for Oakhurst
- Essential amenities in Oakhurst that guests expect include: Heating, Free parking on premises, Smoke alarm, Wifi, Hot water, Air conditioning, Carbon monoxide alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oakhurst: Heating, Free parking on premises, Smoke alarm, Wifi, Hot water, Air conditioning, Carbon monoxide alarm, Essentials.
- Prioritize adding missing essentials: Heating, Free parking on premises, Smoke alarm, Wifi, Hot water, Air conditioning, Carbon monoxide alarm, Essentials.
- Consider adding popular differentiators like TV or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oakhurst to stay competitive.
Oakhurst Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oakhurst
- The typical guest profile for Airbnb in Oakhurst consists of primarily domestic travelers (85%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 84.5% of guests.
- Key international markets include United States (84.5%) and United Kingdom (3.1%).
- Top languages spoken are English (59%) followed by Spanish (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oakhurst Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wawona | 60 | $7,157 | $517.09 | 48% |
| Zephyr Cove | 178 | $6,596 | $585.58 | 38% |
| Yosemite National Park | 228 | $6,466 | $466.68 | 46% |
| Yosemite West | 27 | $5,312 | $330.07 | 52% |
| Meyers | 190 | $5,189 | $420.43 | 43% |
| Stateline | 29 | $5,155 | $479.76 | 45% |
| Three Rivers | 387 | $4,848 | $341.16 | 50% |
| Kyburz | 11 | $4,639 | $327.85 | 42% |
| Lone Pine | 35 | $4,209 | $228.20 | 58% |
| June Lake | 83 | $4,147 | $320.96 | 50% |