Ojai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Ojai in 2025? Explore comprehensive Airbnb analytics for Ojai, California, United States to uncover income potential. This 2025 STR market report for Ojai, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 150 active listings.
Whether you're considering an Airbnb investment in Ojai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ojai Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ojai Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ojai (2025)
Understanding the monthly revenue variations for Airbnb listings in Ojai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ojai is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ojai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $14,032+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,112 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,260 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,237, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ojai
Ojai Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ojai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ojai:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ojai
Average Daily Rate (ADR) Airbnb Trends in Ojai (2025)
Effective short term rental pricing strategy in Ojai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ojai typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $839+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $466 or more.
- Typical properties (Median) charge around $240 per night.
- Entry-level properties (Bottom 25%) earn around $153 per night.
Average Daily Rate (ADR) Trend by Month in Ojai
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Airbnb Seasonality Analysis & Trends in Ojai (2025)
Peak Season (May, June, April)
- Revenue averages $8,321 per month
- Occupancy rates average 46.5%
- Daily rates average $401
Shoulder Season
- Revenue averages $6,575 per month
- Occupancy maintains around 45.3%
- Daily rates hold near $418
Low Season (February, March, September)
- Revenue drops to average $5,576 per month
- Occupancy decreases to average 44.2%
- Daily rates adjust to average $413
Seasonality Insights for Ojai
- The Airbnb seasonality in Ojai shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ojai's highest earning potential, with monthly revenues capable of climbing to $8,772, occupancy reaching a high of 52.5%, and ADRs peaking at $439.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,287, occupancy could drop to 37.2%, and ADRs may adjust down to $399.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ojai.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ojai seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ojai (2025)
Exploring the top neighborhoods for short-term rentals in Ojai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ojai | The heart of Ojai with charming boutiques, restaurants, and art galleries. A vibrant hub for visitors looking to experience local culture and community events. | Ojai Valley Museum, Libbey Park, Ojai Artisan Fair, local dining spots, art shops |
| Matilija Canyon | A peaceful natural retreat with beautiful landscapes and outdoor activities. Ideal for nature lovers seeking tranquility and proximity to hiking trails. | Matilija Falls, hiking trails, natural hot springs, scenic views, Ojai River |
| Ojai Village | A quaint village atmosphere with a selection of local shops and cafes. Popular among tourists wanting a small-town feel with easy access to luxury spas and wellness centers. | Ojai Valley Inn, The Ojai Playhouse, local farmers market, boutique shops, art galleries |
| East Ojai | Scenic area known for its beautiful homes and proximity to hiking and biking trails. Attracts those looking for a residential experience with outdoor adventures. | Ojai Meadows, Ojai Valley Trail, scenic vistas, horseback riding, mountain biking |
| West Ojai | A more laid-back area with access to local farms and vineyards. Great for guests interested in agritourism and a more rural lifestyle experience. | Ranch House Museum, local winery tours, farmers markets, beautiful countryside, hiking near the hills |
| Topa Topa Mountains | A stunning backdrop known for outdoor enthusiasts. Ideal for guests looking for adventure, hiking, and breathtaking views. | Topa Topa Mountains trails, scenic overlooks, wildflower blooms, birdwatching, rock climbing |
| Bear Creek Canyon | Secluded and surrounded by nature, this canyon offers a serene getaway. Perfect for visitors looking for peace and quiet in a beautiful setting. | Bear Creek trails, peaceful retreats, wildlife viewing, nature walks, stargazing |
| Ojai Valley | This vast area encompasses beautiful landscapes and a sense of community. Attracts families and those seeking the advantages of rural living with easy access to city conveniences. | Ojai Village, local farms, Chumash Indian Museum, scenic drives, community events |
Understanding Airbnb License Requirements & STR Laws in Ojai (2025)
While Ojai, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ojai to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Ojai (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ojaibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ojai Valley Luxury - CASA GORO TOPA
Entire Place • 8 bedrooms
Modern Luxury Farmhouse on 10 acres & Yoga Room -
Entire Place • 6 bedrooms
Ojai Valley - Pool and Pickle Ball
Entire Place • 3 bedrooms
Serene Ojai Ranch: Rustic Luxury Farmhouse Retreat
Entire Place • 7 bedrooms
Ojai Valley Villa Retreat & Spa
Entire Place • 3 bedrooms
35% OFF Dec and Jan! Relax and Rest at Casa Buho
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ojai (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ojai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa | 8 | $595,336 | 113 | 3.10/5.0 |
| Lisa | 1 | $531,367 | 41 | 4.98/5.0 |
| Kam | 1 | $400,914 | 25 | 4.96/5.0 |
| Rikka | 4 | $397,550 | 128 | 4.93/5.0 |
| Adam | 1 | $365,400 | 8 | 5.00/5.0 |
| Xclusive Management | 1 | $357,269 | 46 | 4.98/5.0 |
| Darhooneh | 8 | $242,670 | 123 | 4.74/5.0 |
| Walter | 2 | $236,018 | 18 | 5.00/5.0 |
| Catie | 2 | $221,581 | 112 | 4.96/5.0 |
| Carol And Aubrey | 2 | $202,810 | 636 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ojai.
Dive Deeper: Advanced Ojai STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ojai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOjai Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ojai
- The Ojai Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 150 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ojai, House properties are the most common (62.7%), reflecting the local real estate landscape.
- Houses represent a significant 62.7% portion, catering likely to families or larger groups.
- The presence of 19.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 4.0%) offer potential for unique stay experiences.
Ojai Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ojai
- The dominant room capacity in Ojai is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.0% of the active Airbnb listings in Ojai, indicating a high concentration in these sizes.
- A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ojai.
Ojai Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ojai
- The most common guest capacity trend in Ojai vacation rentals is listings accommodating 4 guests (23.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ojai STR market, accounting for 46.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ojai.
- On average, properties in Ojai are equipped to host 4.3 guests.
Ojai Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ojai
- The most common availability pattern in Ojai falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ojai (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ojai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
14.9% of total
2 Nights
22 listings
16.4% of total
3 Nights
11 listings
8.2% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
17 listings
12.7% of total
30+ Nights
63 listings
47% of total
Key Insights
- The most prevalent minimum stay requirement in Ojai is 30+ Nights, adopted by 47% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47%) caters to monthly stays (30+ nights) in Ojai, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47% of Ojai hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ojai.
Ojai Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
2.5% of total
Flexible
18 listings
15.3% of total
Moderate
30 listings
25.4% of total
Firm
22 listings
18.6% of total
Strict
45 listings
38.1% of total
Cancellation Policy Insights for Ojai
- The prevailing Airbnb cancellation policy trend in Ojai is Strict, used by 38.1% of listings.
- A majority (56.7%) of hosts in Ojai utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.1% market standard in Ojai.
- With 38.1% using Strict terms, this is a viable option in Ojai, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ojai.
Ojai STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ojai
- The overall average booking lead time for vacation rentals in Ojai is 51 days.
- Guests book furthest in advance for stays during May (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (66 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Ojai.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Ojai averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ojai (2025)
Amenity Prevalence
Amenity Insights for Ojai
- Essential amenities in Ojai that guests expect include: Wifi, Smoke alarm, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ojai: Wifi, Smoke alarm, Heating, Air conditioning.
- Prioritize adding missing essentials: Smoke alarm, Heating, Air conditioning.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ojai to stay competitive.
Ojai Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ojai
- The typical guest profile for Airbnb in Ojai consists of primarily domestic travelers (95%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United States (94.8%) and DC (0.7%).
- Top languages spoken are English (61.2%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ojai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 349 | $10,630 | $1197.34 | 42% |
| Los Olivos | 24 | $8,686 | $693.80 | 49% |
| Montecito | 133 | $8,379 | $805.96 | 47% |
| Santa Ynez | 93 | $7,462 | $539.36 | 47% |
| Unincorporated Santa Monica Mountains | 152 | $7,297 | $646.35 | 46% |
| Toro Canyon | 37 | $6,803 | $581.43 | 42% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Avalon | 216 | $6,558 | $624.27 | 38% |
| Avila Beach | 90 | $6,198 | $542.74 | 41% |
| Summerland | 71 | $6,040 | $457.28 | 48% |