Pacific Grove Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Pacific Grove in 2025? Explore comprehensive Airbnb analytics for Pacific Grove, California, United States to uncover income potential. This 2025 STR market report for Pacific Grove, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 195 active listings.
Whether you're considering an Airbnb investment in Pacific Grove, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pacific Grove Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pacific Grove Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pacific Grove (2025)
Understanding the monthly revenue variations for Airbnb listings in Pacific Grove is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pacific Grove is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pacific Grove across different performance tiers:
- Best-in-class properties (Top 10%) achieve $14,308+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,079 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,192 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,554, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pacific Grove
Pacific Grove Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pacific Grove STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pacific Grove:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pacific Grove
Average Daily Rate (ADR) Airbnb Trends in Pacific Grove (2025)
Effective short term rental pricing strategy in Pacific Grove involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pacific Grove typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $690+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $478 or more.
- Typical properties (Median) charge around $296 per night.
- Entry-level properties (Bottom 25%) earn around $201 per night.
Average Daily Rate (ADR) Trend by Month in Pacific Grove
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Airbnb Seasonality Analysis & Trends in Pacific Grove (2025)
Peak Season (August, July, May)
- Revenue averages $8,445 per month
- Occupancy rates average 55.9%
- Daily rates average $371
Shoulder Season
- Revenue averages $6,510 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $356
Low Season (January, February, March)
- Revenue drops to average $5,373 per month
- Occupancy decreases to average 42.6%
- Daily rates adjust to average $366
Seasonality Insights for Pacific Grove
- The Airbnb seasonality in Pacific Grove shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pacific Grove's highest earning potential, with monthly revenues capable of climbing to $9,136, occupancy reaching a high of 62.0%, and ADRs peaking at $389.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,776, occupancy could drop to 41.3%, and ADRs may adjust down to $341.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pacific Grove.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pacific Grove seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pacific Grove (2025)
Exploring the top neighborhoods for short-term rentals in Pacific Grove? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lover's Point | Picturesque beach park with stunning views of the ocean and nearby cliffs. A favorite spot for romantic getaways and families looking to enjoy nature. | Lover's Point Park, Pacific Grove Marine Gardens, Cannon Hill Park, Ocean View Boulevard, Asilomar State Beach |
| Monterey Bay Aquarium | World-renowned aquarium that attracts visitors from all over the world. A perfect location for those interested in marine life and education. | Monterey Bay Aquarium, Cannery Row, Fisherman's Wharf, Pacific Grove Tide Pools, 17-Mile Drive |
| Asilomar State Beach | A natural reserve with beautiful beaches and sand dunes. Perfect for travelers looking for outdoor activities and relaxation. | Asilomar State Beach, Asilomar Conference Grounds, Birdwatching in the area, Walks along the coastal trail, Nearby golf courses |
| Downtown Pacific Grove | Charming downtown area with local shops, cafes, and restaurants. Great for visitors who want to experience local culture and community. | Pacific Grove Museum of Natural History, Local boutiques, Gathering Place, Dining at local restaurants, Pacific Grove Art Center |
| Bird Rock | Scenic neighborhood known for its beautiful views of the coastline and the large population of sea lions. Ideal for nature enthusiasts. | Bird Rock, Marine Sanctuary, Scenic walking paths, Sunset views, Nearby hiking trails |
| Point Pinos Lighthouse | Historic lighthouse offering tours and insight into maritime history. A unique attraction for history buffs and families. | Point Pinos Lighthouse, Lighthouse Keepers House, Ocean views, Pacific Grove Golf Links, Nearby tide pools |
| Asilomar Conference Grounds | A historic conference center set in a scenic coastal forest, providing a quiet retreat atmosphere for guests. | Walking trails, Asilomar Conference Grounds Tours, Wildlife viewing, Art installations, Nearby beaches |
| Cypress Grove | Beautiful area showcasing large cypress trees and stunning coastal views. Perfect for photography and peaceful walks. | Cypress Grove Trail, Monarch Butterfly Sanctuary, Pebble Beach Golf Links, Walking paths along the coast, Natural scenery |
Understanding Airbnb License Requirements & STR Laws in Pacific Grove (2025)
While Pacific Grove, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pacific Grove to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Pacific Grove (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pacific Grovebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3917 Casa Blanca - Updated Bungalow with Bonus Roo
Entire Place • 2 bedrooms
Coastal Oaks Craftsman
Entire Place • 3 bedrooms
3813 Point Break - Nightly Rental - Just Steps to
Entire Place • 3 bedrooms
Sea View Cottage 2 Bedroom Suite - Seven Gables
Entire Place • 2 bedrooms
Jewell Cottage 2 Bedroom Suite - Seven Gables Inn
Entire Place • 2 bedrooms
Spectacular Award Winning Ocean Front 2 Bed 2 Bath
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pacific Grove (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pacific Grove based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sanctuary Vacation Rentals | 19 | $2,046,516 | 611 | 3.32/5.0 |
| Seven Gables | 25 | $1,884,085 | 1098 | 4.89/5.0 |
| Kyle | 9 | $738,503 | 100 | 3.79/5.0 |
| Michelle | 13 | $635,043 | 43 | 2.29/5.0 |
| Pacific | 10 | $418,349 | 2482 | 4.65/5.0 |
| April | 6 | $389,013 | 388 | 4.77/5.0 |
| Jennifer | 1 | $261,466 | 20 | 5.00/5.0 |
| Rhonda | 2 | $233,163 | 504 | 4.88/5.0 |
| Jane | 1 | $207,341 | 311 | 4.96/5.0 |
| Angela | 7 | $198,822 | 199 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pacific Grove.
Dive Deeper: Advanced Pacific Grove STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pacific Grove. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPacific Grove Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pacific Grove
- The Pacific Grove Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.3% of the 195 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pacific Grove, House properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 61.5% portion, catering likely to families or larger groups.
- The presence of 27.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.1%) offer potential for unique stay experiences.
Pacific Grove Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pacific Grove
- The dominant room capacity in Pacific Grove is 1 bedroom listings, making up 36.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.6% of the active Airbnb listings in Pacific Grove, indicating a high concentration in these sizes.
- A significant 28.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pacific Grove.
Pacific Grove Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pacific Grove
- The most common guest capacity trend in Pacific Grove vacation rentals is listings accommodating 2 guests (28.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Pacific Grove STR market, accounting for 48.2% of listings.
- 29.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pacific Grove.
- On average, properties in Pacific Grove are equipped to host 4.0 guests.
Pacific Grove Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pacific Grove
- The most common availability pattern in Pacific Grove falls within the 271-366 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pacific Grove (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pacific Grove Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
32.1% of total
2 Nights
24 listings
12.6% of total
3 Nights
10 listings
5.3% of total
4-6 Nights
2 listings
1.1% of total
7-29 Nights
10 listings
5.3% of total
30+ Nights
83 listings
43.7% of total
Key Insights
- The most prevalent minimum stay requirement in Pacific Grove is 30+ Nights, adopted by 43.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.7%) caters to monthly stays (30+ nights) in Pacific Grove, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.7% of Pacific Grove hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 43.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pacific Grove.
Pacific Grove Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
14 listings
8.2% of total
Flexible
17 listings
9.9% of total
Moderate
45 listings
26.3% of total
Firm
15 listings
8.8% of total
Strict
80 listings
46.8% of total
Cancellation Policy Insights for Pacific Grove
- The prevailing Airbnb cancellation policy trend in Pacific Grove is Strict, used by 46.8% of listings.
- A majority (55.6%) of hosts in Pacific Grove utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.8% market standard in Pacific Grove.
- With 46.8% using Strict terms, this is a viable option in Pacific Grove, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pacific Grove.
Pacific Grove STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pacific Grove
- The overall average booking lead time for vacation rentals in Pacific Grove is 57 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Pacific Grove.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Pacific Grove averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pacific Grove (2025)
Amenity Prevalence
Amenity Insights for Pacific Grove
- Essential amenities in Pacific Grove that guests expect include: Wifi, Smoke alarm, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pacific Grove: Wifi, Smoke alarm, Heating, Essentials.
- Prioritize adding missing essentials: Smoke alarm, Heating, Essentials.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pacific Grove to stay competitive.
Pacific Grove Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pacific Grove
- The typical guest profile for Airbnb in Pacific Grove consists of primarily domestic travelers (92%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.8% of guests.
- Key international markets include United States (91.8%) and Canada (1.4%).
- Top languages spoken are English (67%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pacific Grove Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |
| Sand City | 10 | $6,438 | $428.56 | 60% |
| Ross | 10 | $6,326 | $481.09 | 53% |