Pasadena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Pasadena in 2025? Explore comprehensive Airbnb analytics for Pasadena, California, United States to uncover income potential. This 2025 STR market report for Pasadena, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 554 active listings.
Whether you're considering an Airbnb investment in Pasadena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pasadena Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pasadena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pasadena (2025)
Understanding the monthly revenue variations for Airbnb listings in Pasadena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pasadena is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pasadena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,065+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,870 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,096 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,729, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pasadena
Pasadena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pasadena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pasadena:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pasadena
Average Daily Rate (ADR) Airbnb Trends in Pasadena (2025)
Effective short term rental pricing strategy in Pasadena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pasadena typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $379+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Pasadena
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Airbnb Seasonality Analysis & Trends in Pasadena (2025)
Peak Season (July, May, June)
- Revenue averages $4,310 per month
- Occupancy rates average 57.2%
- Daily rates average $217
Shoulder Season
- Revenue averages $3,638 per month
- Occupancy maintains around 55.1%
- Daily rates hold near $219
Low Season (February, March, September)
- Revenue drops to average $3,140 per month
- Occupancy decreases to average 52.9%
- Daily rates adjust to average $220
Seasonality Insights for Pasadena
- The Airbnb seasonality in Pasadena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pasadena's highest earning potential, with monthly revenues capable of climbing to $4,403, occupancy reaching a high of 63.9%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,000, occupancy could drop to 49.0%, and ADRs may adjust down to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pasadena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pasadena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pasadena (2025)
Exploring the top neighborhoods for short-term rentals in Pasadena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Pasadena | Historic shopping district with a vibrant atmosphere, offering a mix of upscale dining, entertainment, and unique shops. A must-visit for tourists exploring Pasadena's charm. | Pasadena Playhouse, The Old Pasadena Historic District, Vroman's Bookstore, The Norton Simon Museum, City Hall |
| South Pasadena | Charming residential neighborhood known for its tree-lined streets and historic homes. A well-connected area with easy access to LA and a quieter feel, ideal for families and business travelers alike. | South Pasadena Farmers' Market, Eagle Rock Brewery, Ecolibrary, Arroyo Seco, Pasadena's Arts District |
| Pasadena Civic Center | Home to stunning architecture and cultural landmarks, this area attracts tourists for conventions and events, making it a prime spot for short-term rentals. | Pasadena Civic Center, The Pasadena Museum of California Art, The Pasadena Convention Center, California Institute of Technology (Caltech), The Pacific Asia Museum |
| Huntington Library Area | A beautiful area dominated by the Huntington Library and Gardens, attracting visitors interested in art, literature, and botany; perfect for hosting unique stays. | The Huntington Library, The Botanical Gardens, The Southwest Museum, The Pasadena Art Museum, The LA County Arboretum |
| Rose Bowl District | Famous for the Rose Bowl Stadium and annual events, this area is perfect for hosting stays for sports events, concerts, and festivals, attracting a diverse range of guests. | Rose Bowl Stadium, Brookside Park, Tournament of Roses, Rose Bowl Flea Market, Hahamongna Watershed Park |
| San Gabriel Valley | Diverse area with a mix of cultures and cuisines, providing visitors with authentic dining experiences. Popular for extended stays and family-friendly accommodations. | The Santa Anita Park, Westfield Santa Anita, Los Angeles County Arboretum and Botanic Garden, The Huntington Beach, Local Cuisine Variety |
| Pasadena Museum Area | An area rich in cultural attractions, offering convenient access to museums and galleries. Ideal for art enthusiasts and visitors looking for enriching experiences. | Charnock and Co, Parker Center, Pasadena Museum, Art Center College of Design, Pacific Asia Museum |
| Brookside Area | A beautiful residential neighborhood with parks and close proximity to the Rose Bowl. Great for families and those seeking a tranquil stay while still being near attractions. | Brookside Park, Huntington Library, Clevenger Hall, Family Fun Center, Nearby Golf Course |
Understanding Airbnb License Requirements & STR Laws in Pasadena (2025)
With 27% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Pasadena. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pasadena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 27% licensed listings)
Top Performing Airbnb Properties in Pasadena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pasadenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Mansion 5min walk to Rose Bowl
Entire Place • 5 bedrooms
Charming Pasadena Home! - Location!
Entire Place • 5 bedrooms
ROSE BOWL CASA
Entire Place • 4 bedrooms
Cozy 5-Bedroom Craftsman By Old Town Pasadena/DTLA
Entire Place • 5 bedrooms
100 Yr Old English Cottage w/1 Bdrm Guest Cottage
Entire Place • 6 bedrooms
Sable House - Stunning Private Home, Huge Backyard
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pasadena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pasadena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jacky | 8 | $485,160 | 521 | 4.82/5.0 |
| Alexa | 13 | $434,294 | 492 | 4.17/5.0 |
| Amy | 8 | $414,896 | 304 | 4.90/5.0 |
| Fenix | 13 | $350,020 | 153 | 4.28/5.0 |
| David | 6 | $288,130 | 104 | 4.65/5.0 |
| Jia | 7 | $281,669 | 206 | 4.96/5.0 |
| Charles | 3 | $274,025 | 218 | 4.92/5.0 |
| Host #496944100 | 16 | $264,305 | 10 | 0.26/5.0 |
| Warren | 5 | $248,431 | 172 | 4.86/5.0 |
| Mimy | 1 | $248,402 | 9 | 4.44/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pasadena.
Dive Deeper: Advanced Pasadena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pasadena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPasadena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pasadena
- The Pasadena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 554 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pasadena, House properties are the most common (55.8%), reflecting the local real estate landscape.
- Houses represent a significant 55.8% portion, catering likely to families or larger groups.
- The presence of 9.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Pasadena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pasadena
- The dominant room capacity in Pasadena is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.0% of the active Airbnb listings in Pasadena, indicating a high concentration in these sizes.
Pasadena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pasadena
- The most common guest capacity trend in Pasadena vacation rentals is listings accommodating 4 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pasadena STR market, accounting for 39.7% of listings.
- 25.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pasadena.
- On average, properties in Pasadena are equipped to host 3.7 guests.
Pasadena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pasadena
- The most common availability pattern in Pasadena falls within the 271-366 days range, representing 28.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Pasadena (27.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pasadena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
111 listings
21.7% of total
2 Nights
110 listings
21.5% of total
3 Nights
61 listings
11.9% of total
4-6 Nights
45 listings
8.8% of total
7-29 Nights
59 listings
11.5% of total
30+ Nights
126 listings
24.6% of total
Key Insights
- The most prevalent minimum stay requirement in Pasadena is 30+ Nights, adopted by 24.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (24.6%) caters to monthly stays (30+ nights) in Pasadena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 24.6% of Pasadena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pasadena.
Pasadena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.2% of total
Estricta
1 listings
0.2% of total
Flexible
66 listings
13.8% of total
Moderate
131 listings
27.5% of total
Firm
123 listings
25.8% of total
Strict
155 listings
32.5% of total
Cancellation Policy Insights for Pasadena
- The prevailing Airbnb cancellation policy trend in Pasadena is Strict, used by 32.5% of listings.
- A majority (58.3%) of hosts in Pasadena utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.5% market standard in Pasadena.
- With 32.5% using Strict terms, this is a viable option in Pasadena, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pasadena.
Pasadena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pasadena
- The overall average booking lead time for vacation rentals in Pasadena is 38 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Pasadena.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Pasadena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pasadena (2025)
Amenity Prevalence
Amenity Insights for Pasadena
- Essential amenities in Pasadena that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating, Hot water, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pasadena: Wifi, Smoke alarm, Air conditioning, Heating, Hot water, Carbon monoxide alarm.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Heating, Hot water, Carbon monoxide alarm.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pasadena to stay competitive.
Pasadena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pasadena
- The typical guest profile for Airbnb in Pasadena consists of primarily domestic travelers (86%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.5% of guests.
- Key international markets include United States (85.5%) and Canada (2.1%).
- Top languages spoken are English (59.5%) followed by Spanish (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pasadena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 349 | $10,630 | $1197.34 | 42% |
| Montecito | 133 | $8,379 | $805.96 | 47% |
| Unincorporated Santa Monica Mountains | 152 | $7,297 | $646.35 | 46% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Toro Canyon | 37 | $6,803 | $581.43 | 42% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Avalon | 216 | $6,558 | $624.27 | 38% |
| Santa Margarita Ranchos | 17 | $6,092 | $477.27 | 38% |