Pismo Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pismo Beach in 2025? Explore comprehensive Airbnb analytics for Pismo Beach, California, United States to uncover income potential. This 2025 STR market report for Pismo Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 251 active listings.

Whether you're considering an Airbnb investment in Pismo Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pismo Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pismo Beach Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$358
The average rental revenue earned for an occupied room per day in Pismo Beach.
Occupancy Rate(?)
36.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$40,704
Typical annual income for an Airbnb listing in Pismo Beach. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-19.5%
Significant decrease (-19.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Pismo Beach.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Pismo Beach.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
251
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pismo Beach (2025)

Understanding the monthly revenue variations for Airbnb listings in Pismo Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pismo Beach is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pismo Beach across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,517+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,405 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,696 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,719, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pismo Beach

Pismo Beach Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pismo Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pismo Beach:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pismo Beach

Average Daily Rate (ADR) Airbnb Trends in Pismo Beach (2025)

Effective short term rental pricing strategy in Pismo Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pismo Beach typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $574+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $446 or more.
  • Typical properties (Median) charge around $322 per night.
  • Entry-level properties (Bottom 25%) earn around $227 per night.

Average Daily Rate (ADR) Trend by Month in Pismo Beach

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Airbnb Seasonality Analysis & Trends in Pismo Beach (2025)

Peak Season (July, June, August)
  • Revenue averages $6,364 per month
  • Occupancy rates average 45.5%
  • Daily rates average $392
Shoulder Season
  • Revenue averages $4,346 per month
  • Occupancy maintains around 33.8%
  • Daily rates hold near $356
Low Season (January, February, September)
  • Revenue drops to average $3,309 per month
  • Occupancy decreases to average 29.4%
  • Daily rates adjust to average $342

Seasonality Insights for Pismo Beach

  • The Airbnb seasonality in Pismo Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pismo Beach's highest earning potential, with monthly revenues capable of climbing to $7,341, occupancy reaching a high of 54.2%, and ADRs peaking at $398.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,116, occupancy could drop to 28.0%, and ADRs may adjust down to $339.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pismo Beach.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pismo Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pismo Beach (2025)

Exploring the top neighborhoods for short-term rentals in Pismo Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Shell Beach
A beautiful coastal area known for its stunning views and access to tide pools. It's ideal for families and beachgoers looking for a more relaxed vibe compared to Pismo Beach's bustling center.
Dinosaur Caves Park, Shell Beach Tide Pools, Bluff Drive, Sunset Drive, Pismo Preserve
Downtown Pismo Beach
The heart of Pismo Beach offers a lively atmosphere with shops, restaurants, and proximity to the beach. It's a popular area for tourists who want to be in the center of activities and events.
Pismo Beach Pier, Pismo Beach Monarch Butterfly Grove, Restaurants and cafes, Pismo Beach Vintage Trailer Show, Pismo Beach Farmers Market
Mesa
This exclusive neighborhood features gorgeous oceanfront views and larger properties. It attracts those seeking luxury and peace, perfect for high-end Airbnb rentals.
Oceano Dunes State Park, Woodland Drive Scenic Overlook, Beach access, Oceano Lagoon
Oceano
A nearby community with a more laid-back vibe, known for its dunes and natural beauty. It’s ideal for those interested in adventure activities and nature.
Oceano Dunes, Dune Buggy Rentals, Oceano Lagoon, Horseback riding on the beach, Nearby parks
Pismo Heights
An upscale residential area offering panoramic views of the ocean. Ideal for guests looking for luxury accommodations with stunning vistas.
Pismo Heights Park, Ocean views, Luxury houses
Avila Beach
Just a short drive from Pismo Beach, this charming coastal town features a beautiful beach, hot springs, and a relaxing vibe, making it attractive for vacationers.
Avila Beach Promenade, Avila Valley Barn, Avila Hot Springs, Pirate's Cove Beach, Avila Beach Golf Resort
Edna Valley
Known for its wineries and agricultural beauty, Edna Valley attracts visitors interested in wine tasting and the scenic countryside, making it a unique option for Airbnb hosts.
Edna Valley Vineyard, Biddle Ranch Vineyard, Wine tasting tours, Scenic countryside, Cycling and hiking trails
Pismo State Beach
A marine and natural reserve providing recreational activities, perfect for families and outdoor enthusiasts seeking a unique experience in nature.
Pismo State Beach Pier, Camping and RV options, Nature trails, Beach activities, Wildlife viewing

Understanding Airbnb License Requirements & STR Laws in Pismo Beach (2025)

While Pismo Beach, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pismo Beach to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Pismo Beach (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pismo Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beach House ON Pismo Beach

Beach House ON Pismo Beach

Entire Place • 3 bedrooms

$230,874
Revenue
76.3%
Occupancy
$782.78
Daily Rate
Beachfront Family Favorite - Pismo Shores #135

Beachfront Family Favorite - Pismo Shores #135

Entire Place • 3 bedrooms

$213,615
Revenue
75.0%
Occupancy
$751.32
Daily Rate
Spanish Villa steps from the Ocean

Spanish Villa steps from the Ocean

Entire Place • 7 bedrooms

$188,501
Revenue
47.6%
Occupancy
$1111.42
Daily Rate
Gated Home near the beach, outdoor fun w/fireplace

Gated Home near the beach, outdoor fun w/fireplace

Entire Place • 4 bedrooms

$161,202
Revenue
55.3%
Occupancy
$790.33
Daily Rate
Beachfront 3 BDR Downtown Pismo Beach.

Beachfront 3 BDR Downtown Pismo Beach.

Entire Place • 3 bedrooms

$120,761
Revenue
54.0%
Occupancy
$559.79
Daily Rate
Oceanfront Beach Bungalow w/ Private Beach Access

Oceanfront Beach Bungalow w/ Private Beach Access

Entire Place • 3 bedrooms

$120,228
Revenue
35.8%
Occupancy
$893.40
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pismo Beach (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pismo Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Beach Bum Holiday Rentals44$1,817,36814564.37/5.0
Terri20$1,302,2267524.35/5.0
Coastal Vacation29$768,2284124.01/5.0
Pismo Property Management10$407,7743883.76/5.0
The Timber Group4$345,6391005.00/5.0
Judi5$291,9834994.94/5.0
Gene3$230,9023794.99/5.0
Niral1$230,8742874.86/5.0
Jody5$200,1737514.93/5.0
Destiny3$197,8491255.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pismo Beach.

Dive Deeper: Advanced Pismo Beach STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pismo Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pismo Beach Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pismo Beach

  • The Pismo Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 251 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pismo Beach, House properties are the most common (48.6%), reflecting the local real estate landscape.
  • Houses represent a significant 48.6% portion, catering likely to families or larger groups.
  • The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 0.4%) offer potential for unique stay experiences.

Pismo Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pismo Beach

  • The dominant room capacity in Pismo Beach is 2 bedrooms listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 69.3% of the active Airbnb listings in Pismo Beach, indicating a high concentration in these sizes.
  • A significant 35.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pismo Beach.

Pismo Beach Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pismo Beach

  • The most common guest capacity trend in Pismo Beach vacation rentals is listings accommodating 8+ guests (29.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Pismo Beach STR market, accounting for 55.8% of listings.
  • 65.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pismo Beach.
  • On average, properties in Pismo Beach are equipped to host 5.8 guests.

Pismo Beach Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pismo Beach

  • The most common availability pattern in Pismo Beach falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Pismo Beach (39%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pismo Beach Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.6%)

1 Night

44 listings

18.6% of total

2 Nights (37.7%)

2 Nights

89 listings

37.7% of total

3 Nights (4.2%)

3 Nights

10 listings

4.2% of total

4-6 Nights (1.3%)

4-6 Nights

3 listings

1.3% of total

7-29 Nights (6.4%)

7-29 Nights

15 listings

6.4% of total

30+ Nights (31.8%)

30+ Nights

75 listings

31.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Pismo Beach is 2 Nights, adopted by 37.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (31.8%) caters to monthly stays (30+ nights) in Pismo Beach, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 37.7% of Pismo Beach hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.6% currently do.
  • A 2-night minimum appears standard (37.7%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 31.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pismo Beach.

Pismo Beach Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

4 listings

1.9% of total

Super Strict 60 Days

4 listings

1.9% of total

Flexible (8.8%)

Flexible

19 listings

8.8% of total

Moderate (17.7%)

Moderate

38 listings

17.7% of total

Firm (21.9%)

Firm

47 listings

21.9% of total

Strict (47.9%)

Strict

103 listings

47.9% of total

Cancellation Policy Insights for Pismo Beach

  • The prevailing Airbnb cancellation policy trend in Pismo Beach is Strict, used by 47.9% of listings.
  • A majority (69.8%) of hosts in Pismo Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 47.9% market standard in Pismo Beach.
  • With 47.9% using Strict terms, this is a viable option in Pismo Beach, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pismo Beach.

Pismo Beach STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pismo Beach

  • The overall average booking lead time for vacation rentals in Pismo Beach is 61 days.
  • Guests book furthest in advance for stays during June (average 99 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 42 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Pismo Beach.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
  • Monitor your own booking lead times against these Pismo Beach averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pismo Beach (2025)

Amenity Prevalence

Amenity Insights for Pismo Beach

  • Essential amenities in Pismo Beach that guests expect include: Smoke alarm, Wifi, Heating, Carbon monoxide alarm, TV, Essentials, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pismo Beach: Smoke alarm, Wifi, Heating, Carbon monoxide alarm, TV, Essentials, Kitchen.
  • Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, Carbon monoxide alarm, TV, Essentials, Kitchen.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pismo Beach to stay competitive.

Pismo Beach Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pismo Beach

  • The typical guest profile for Airbnb in Pismo Beach consists of primarily domestic travelers (95%), often arriving from nearby Bakersfield, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.2% of guests.
  • Key international markets include United States (95.2%) and United Kingdom (0.9%).
  • Top languages spoken are English (69.8%) followed by Spanish (13.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Bakersfield and Los Angeles.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pismo Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Carmel Point15$14,673$993.7055%
Del Monte Forest101$9,923$908.4245%
Los Olivos24$8,686$693.8049%
Montecito133$8,379$805.9647%
Carmel-by-the-Sea303$8,195$647.2847%
Castroville18$7,518$503.7251%
Santa Ynez93$7,462$539.3647%
Carmel34$7,097$521.0649%
Toro Canyon37$6,803$581.4342%
Sand City10$6,438$428.5660%

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