Placerville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Placerville in 2025? Explore comprehensive Airbnb analytics for Placerville, California, United States to uncover income potential. This 2025 STR market report for Placerville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 143 active listings.

Whether you're considering an Airbnb investment in Placerville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Placerville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Placerville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$220
The average rental revenue earned for an occupied room per day in Placerville.
Occupancy Rate(?)
37.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,851
Typical annual income for an Airbnb listing in Placerville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-20.8%
Significant decrease (-20.8%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Placerville.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Placerville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
143
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Placerville (2025)

Understanding the monthly revenue variations for Airbnb listings in Placerville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Placerville is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Placerville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,758+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,449 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,038 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,115, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Placerville

Placerville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Placerville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Placerville:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Placerville

Average Daily Rate (ADR) Airbnb Trends in Placerville (2025)

Effective short term rental pricing strategy in Placerville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Placerville typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
  • Typical properties (Median) charge around $156 per night.
  • Entry-level properties (Bottom 25%) earn around $116 per night.

Average Daily Rate (ADR) Trend by Month in Placerville

Get Live Placerville Market Intelligence 👇

Discover Placerville Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Placerville (2025)

Peak Season (May, June, April)
  • Revenue averages $3,378 per month
  • Occupancy rates average 45.9%
  • Daily rates average $218
Shoulder Season
  • Revenue averages $2,827 per month
  • Occupancy maintains around 41.7%
  • Daily rates hold near $220
Low Season (January, February, March)
  • Revenue drops to average $2,180 per month
  • Occupancy decreases to average 33.3%
  • Daily rates adjust to average $225

Seasonality Insights for Placerville

  • The Airbnb seasonality in Placerville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Placerville's highest earning potential, with monthly revenues capable of climbing to $3,557, occupancy reaching a high of 47.5%, and ADRs peaking at $234.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,867, occupancy could drop to 31.8%, and ADRs may adjust down to $215.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Placerville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Placerville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Placerville (2025)

Exploring the top neighborhoods for short-term rentals in Placerville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Downtown
Charming area with rich history, local shops, restaurants, and easy access to various attractions. It's a favorite spot for tourists looking to explore Placerville's heritage and quaint atmosphere.
El Dorado County Historical Museum, Bell Tower, Main Street, Historic Gold Rush-era buildings, Local Art Galleries
Gold Hill
Scenic neighborhood known for its wineries and beautiful views of the Sierra Nevada mountains. Ideal for visitors who enjoy wine tasting and nature activities.
Gold Hill Vineyards, Scott Harvey Wines, Scenic hiking trails, Local orchards and farms
Cedar Ravine
Quiet residential area with a mix of nature and proximity to downtown. Great for families or those looking for a peaceful retreat with easy access to nearby attractions.
Cedar Ravine Trails, Local parks, Quick access to downtown
Sierra Springs
A serene area located near the Sierra Nevada foothills, ideal for outdoor enthusiasts. Offers beautiful landscapes and is great for hiking and exploring nature.
Hiking trails, Sierra Springs Community Park, Nearby lakes
Placerville Airport Area
Conveniently located near the airport, making it suitable for travelers. Offers quick access to both the city and nature, which appeals to various guests.
Placerville Airport, Nearby vineyards, Local dining options
Coloma
Rich in Gold Rush history and outdoor activities. Popular for visitors interested in exploring the American River and local historical sites.
Marshall Gold Discovery State Historic Park, American River rafting, Historic sites, Coloma Resort
Apple Hill
Famous for its apple orchards and seasonal festivals. This area attracts visitors looking for agritourism experiences throughout the year.
Apple Hill Growers, Seasonal festivals, Local farms and markets
Hangtown Creek
A scenic area offering a mix of nature and quiet living, with access to trails and outdoor activities. Perfect for guests looking to unwind and enjoy the outdoors.
Hangtown Creek Trail, Local wildlife, Scenic views

Understanding Airbnb License Requirements & STR Laws in Placerville (2025)

While Placerville, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Placerville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Placerville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Placervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Fantastic House with Indoor Pool!

Fantastic House with Indoor Pool!

Entire Place • 5 bedrooms

$152,636
Revenue
45.5%
Occupancy
$910.81
Daily Rate
Private 5 room Bed and Breakfast for your group

Private 5 room Bed and Breakfast for your group

Entire Place • 5 bedrooms

$113,865
Revenue
49.7%
Occupancy
$703.30
Daily Rate
Stunning Mountaintop Resort - Infinity Pool

Stunning Mountaintop Resort - Infinity Pool

Entire Place • 5 bedrooms

$106,248
Revenue
29.3%
Occupancy
$882.84
Daily Rate
Spacious Placerville Escape, 5 Mi to Downtown!

Spacious Placerville Escape, 5 Mi to Downtown!

Entire Place • 4 bedrooms

$104,736
Revenue
52.4%
Occupancy
$510.70
Daily Rate
Apple Hill’s Mountain House Retreat

Apple Hill’s Mountain House Retreat

Entire Place • 4 bedrooms

$92,765
Revenue
59.5%
Occupancy
$355.24
Daily Rate
Blue Lead Lodge | outdoor cinema, spa + game room

Blue Lead Lodge | outdoor cinema, spa + game room

Entire Place • 4 bedrooms

$89,970
Revenue
69.6%
Occupancy
$341.27
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Placerville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Placerville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Clara3$298,2652734.80/5.0
Alison8$183,1151771.83/5.0
Ross Family Rentals5$154,6793534.94/5.0
Evolve3$132,3561083.21/5.0
BookitBnB8$119,1333124.87/5.0
Kristina2$109,428844.69/5.0
Ryker1$106,248114.36/5.0
Nelson1$92,765854.89/5.0
Hygge1$89,9701784.94/5.0
Jane1$84,508415.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Placerville.

Dive Deeper: Advanced Placerville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Placerville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Placerville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Placerville

  • The Placerville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.1% of the 143 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Placerville, House properties are the most common (39.9%), reflecting the local real estate landscape.
  • Houses represent a significant 39.9% portion, catering likely to families or larger groups.
  • The presence of 18.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 0.7%) offer potential for unique stay experiences.

Placerville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Placerville

  • The dominant room capacity in Placerville is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Placerville, indicating a high concentration in these sizes.
  • A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Placerville.

Placerville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Placerville

  • The most common guest capacity trend in Placerville vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Placerville STR market, accounting for 58.8% of listings.
  • 32.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Placerville.
  • On average, properties in Placerville are equipped to host 4.5 guests.

Placerville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Placerville

  • The most common availability pattern in Placerville falls within the 271-366 days range, representing 49% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 81.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Placerville (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Placerville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (39%)

1 Night

53 listings

39% of total

2 Nights (32.4%)

2 Nights

44 listings

32.4% of total

3 Nights (1.5%)

3 Nights

2 listings

1.5% of total

4-6 Nights (7.4%)

4-6 Nights

10 listings

7.4% of total

7-29 Nights (6.6%)

7-29 Nights

9 listings

6.6% of total

30+ Nights (13.2%)

30+ Nights

18 listings

13.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Placerville is 1 Night, adopted by 39% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.4%) of the Placerville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (13.2%) caters to monthly stays (30+ nights) in Placerville, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 39% of Placerville hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Placerville.

Placerville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.4%)

Flexible

18 listings

16.4% of total

Moderate (35.5%)

Moderate

39 listings

35.5% of total

Firm (14.5%)

Firm

16 listings

14.5% of total

Strict (33.6%)

Strict

37 listings

33.6% of total

Cancellation Policy Insights for Placerville

  • The prevailing Airbnb cancellation policy trend in Placerville is Moderate, used by 35.5% of listings.
  • There's a relatively balanced mix between guest-friendly (51.9%) and stricter (48.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 35.5% market standard in Placerville.
  • With 33.6% using Strict terms, this is a viable option in Placerville, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Placerville.

Placerville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Placerville

  • The overall average booking lead time for vacation rentals in Placerville is 47 days.
  • Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (59 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Placerville.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
  • Monitor your own booking lead times against these Placerville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Placerville (2025)

Amenity Prevalence

Amenity Insights for Placerville

  • Essential amenities in Placerville that guests expect include: Heating, Smoke alarm, Wifi, Air conditioning, Essentials, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Placerville: Heating, Smoke alarm, Wifi, Air conditioning, Essentials, Carbon monoxide alarm.
  • Prioritize adding missing essentials: Heating, Smoke alarm, Wifi, Air conditioning, Essentials, Carbon monoxide alarm.
  • Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Placerville to stay competitive.

Placerville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Placerville

  • The typical guest profile for Airbnb in Placerville consists of primarily domestic travelers (98%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.7% of guests.
  • Key international markets include United States (97.7%) and United Kingdom (0.5%).
  • Top languages spoken are English (73.5%) followed by Spanish (13.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from San Francisco and Sacramento.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Placerville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Glenbrook29$9,613$813.3645%
Wawona60$7,157$517.0948%
Zephyr Cove178$6,596$585.5838%
Yosemite National Park228$6,466$466.6846%
Incline Village-Crystal Bay162$5,653$537.0640%
Yosemite West27$5,312$330.0752%
Meyers190$5,189$420.4343%
Carnelian Bay349$5,186$487.7040%
Stateline29$5,155$479.7645%
Tahoma188$4,936$494.3740%

Maximize Your Airbnb Income in Placerville

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights