Pleasanton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Pleasanton in 2025? Explore comprehensive Airbnb analytics for Pleasanton, California, United States to uncover income potential. This 2025 STR market report for Pleasanton, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Pleasanton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pleasanton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pleasanton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pleasanton (2025)
Understanding the monthly revenue variations for Airbnb listings in Pleasanton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pleasanton is typically April, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pleasanton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,496+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,172 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,090 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $979, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pleasanton
Pleasanton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pleasanton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pleasanton:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pleasanton
Average Daily Rate (ADR) Airbnb Trends in Pleasanton (2025)
Effective short term rental pricing strategy in Pleasanton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pleasanton typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $364+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Pleasanton
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Airbnb Seasonality Analysis & Trends in Pleasanton (2025)
Peak Season (April, June, August)
- Revenue averages $3,620 per month
- Occupancy rates average 49.1%
- Daily rates average $185
Shoulder Season
- Revenue averages $2,925 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $187
Low Season (January, November, December)
- Revenue drops to average $2,205 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $179
Seasonality Insights for Pleasanton
- The Airbnb seasonality in Pleasanton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pleasanton's highest earning potential, with monthly revenues capable of climbing to $3,942, occupancy reaching a high of 52.8%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,092, occupancy could drop to 29.4%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pleasanton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pleasanton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pleasanton (2025)
Exploring the top neighborhoods for short-term rentals in Pleasanton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Pleasanton | Vibrant area with shops, restaurants, and cultural events. Attractive for both tourists and locals due to its convenience and charm. | Pleasanton Farmers' Market, Museum on Main, The Firehouse Arts Center, Golden Eagle Regional Park, Pleasanton Library |
| Pleasanton Ridge Regional Park | Natural beauty with hiking trails and outdoor activities. Ideal for nature lovers and those seeking a peaceful getaway close to the city. | Pleasanton Ridge trails, Wildlife viewing, Picnic areas, Scenic vistas, Nature photography opportunities |
| Castlewood | An upscale residential neighborhood with beautiful homes and proximity to golf courses. Appeals to families and travelers looking for spacious accommodations. | Castlewood Country Club, Pleasanton Tennis and Community Park, Local parks, Family-friendly restaurants |
| Stoneridge Mall | Major shopping destination with a variety of stores and dining options. Attractive for shoppers and families visiting the area. | Stoneridge Shopping Center, Cinemark Theatres, Various dining options, Shopping events and promotions |
| Valley Avenue | Convenient location near major highways and businesses. Suitable for business travelers and those needing quick access to amenities. | Business parks, Local eateries, Transportation hubs |
| Wagner Ranch | Quiet suburban neighborhood with a focus on community and family. Great for longer stays where a home-like vibe is desired. | Wagner Ranch Nature Area, Community parks, Schools and family activities |
| Lydiksen Elementary School area | Family-friendly environment with a good school district. Attracts families looking for a home away from home in a safe community. | Lydiksen Elementary School, Local parks, Community events, Family-oriented activities |
| Livermore Valley Wine Country | Nearby wine country offering vineyard tours and tastings. An attractive location for wine enthusiasts and tourists seeking unique experiences. | Local wineries, Wine tours, Tasting events, Scenic countryside views |
Understanding Airbnb License Requirements & STR Laws in Pleasanton (2025)
While Pleasanton, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pleasanton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Pleasanton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pleasantonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pretty 4B2B Pleasanton House
Entire Place • 4 bedrooms
Digital Nomad Paradise, near downtown
Entire Place • 2 bedrooms
Home In Downtown Pleasanton
Entire Place • 2 bedrooms
Great Townhouse in charming Pleasanton
Entire Place • 3 bedrooms
Downtown Pleasanton Home
Entire Place • 2 bedrooms
Nature Reserve of green hills
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pleasanton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pleasanton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edward | 2 | $111,619 | 67 | 4.96/5.0 |
| Shine | 1 | $75,030 | 10 | 5.00/5.0 |
| Wendy | 3 | $69,204 | 87 | 4.94/5.0 |
| Scott | 1 | $60,720 | 31 | 4.94/5.0 |
| Laurie | 1 | $53,263 | 374 | 4.89/5.0 |
| Shawn | 1 | $48,638 | 28 | 4.93/5.0 |
| David | 1 | $44,433 | 2 | N/A/5.0 |
| Madelyn | 1 | $39,986 | 55 | 4.24/5.0 |
| John | 1 | $36,138 | 36 | 4.97/5.0 |
| G C R M | 1 | $32,045 | 38 | 4.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pleasanton.
Dive Deeper: Advanced Pleasanton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pleasanton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPleasanton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pleasanton
- The Pleasanton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56.9% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Pleasanton, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 7.9%) offer potential for unique stay experiences.
Pleasanton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pleasanton
- The dominant room capacity in Pleasanton is 2 bedrooms listings, making up 31.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.8% of the active Airbnb listings in Pleasanton, indicating a high concentration in these sizes.
Pleasanton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pleasanton
- The most common guest capacity trend in Pleasanton vacation rentals is listings accommodating 2 guests (25.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Pleasanton STR market, accounting for 45.1% of listings.
- 13.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pleasanton.
- On average, properties in Pleasanton are equipped to host 2.8 guests.
Pleasanton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pleasanton
- The most common availability pattern in Pleasanton falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Pleasanton (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pleasanton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
18% of total
2 Nights
11 listings
22% of total
3 Nights
8 listings
16% of total
4-6 Nights
1 listings
2% of total
7-29 Nights
7 listings
14% of total
30+ Nights
14 listings
28% of total
Key Insights
- The most prevalent minimum stay requirement in Pleasanton is 30+ Nights, adopted by 28% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28%) caters to monthly stays (30+ nights) in Pleasanton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28% of Pleasanton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pleasanton.
Pleasanton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
15.2% of total
Moderate
14 listings
30.4% of total
Firm
7 listings
15.2% of total
Strict
18 listings
39.1% of total
Cancellation Policy Insights for Pleasanton
- The prevailing Airbnb cancellation policy trend in Pleasanton is Strict, used by 39.1% of listings.
- A majority (54.3%) of hosts in Pleasanton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.1% market standard in Pleasanton.
- With 39.1% using Strict terms, this is a viable option in Pleasanton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pleasanton.
Pleasanton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pleasanton
- The overall average booking lead time for vacation rentals in Pleasanton is 38 days.
- Guests book furthest in advance for stays during August (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Pleasanton.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Pleasanton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pleasanton (2025)
Amenity Prevalence
Amenity Insights for Pleasanton
- Essential amenities in Pleasanton that guests expect include: Wifi, Air conditioning, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pleasanton: Wifi, Air conditioning, Smoke alarm, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pleasanton to stay competitive.
Pleasanton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pleasanton
- The typical guest profile for Airbnb in Pleasanton consists of primarily domestic travelers (91%), often arriving from nearby Tracy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.1% of guests.
- Key international markets include United States (91.1%) and Canada (1.5%).
- Top languages spoken are English (69.3%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tracy and Pleasanton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pleasanton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $12,795 | $986.08 | 53% |
| Del Monte Forest | 109 | $9,020 | $912.62 | 46% |
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Carmel-by-the-Sea | 326 | $7,338 | $652.06 | 46% |
| Carmel | 34 | $7,087 | $544.74 | 49% |