Pleasure Point Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Pleasure Point in 2025? Explore comprehensive Airbnb analytics for Pleasure Point, California, United States to uncover income potential. This 2025 STR market report for Pleasure Point, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 100 active listings.
Whether you're considering an Airbnb investment in Pleasure Point, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pleasure Point Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pleasure Point Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pleasure Point (2025)
Understanding the monthly revenue variations for Airbnb listings in Pleasure Point is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pleasure Point is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pleasure Point across different performance tiers:
- Best-in-class properties (Top 10%) achieve $14,378+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,070 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,863 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,894, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pleasure Point
Pleasure Point Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pleasure Point STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pleasure Point:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pleasure Point
Average Daily Rate (ADR) Airbnb Trends in Pleasure Point (2025)
Effective short term rental pricing strategy in Pleasure Point involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pleasure Point typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $831+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $586 or more.
- Typical properties (Median) charge around $394 per night.
- Entry-level properties (Bottom 25%) earn around $250 per night.
Average Daily Rate (ADR) Trend by Month in Pleasure Point
Get Live Pleasure Point Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Pleasure Point (2025)
Peak Season (July, April, August)
- Revenue averages $10,070 per month
- Occupancy rates average 63.3%
- Daily rates average $473
Shoulder Season
- Revenue averages $7,719 per month
- Occupancy maintains around 51.8%
- Daily rates hold near $451
Low Season (January, February, December)
- Revenue drops to average $5,507 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $441
Seasonality Insights for Pleasure Point
- The Airbnb seasonality in Pleasure Point shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pleasure Point's highest earning potential, with monthly revenues capable of climbing to $11,032, occupancy reaching a high of 71.2%, and ADRs peaking at $570.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,909, occupancy could drop to 38.9%, and ADRs may adjust down to $397.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pleasure Point.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pleasure Point seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pleasure Point (2025)
Exploring the top neighborhoods for short-term rentals in Pleasure Point? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pleasure Point Beach | A popular surf destination with a laid-back vibe and stunning ocean views. Perfect for tourists looking for a beach retreat and surfing experience. | Pleasure Point Beach, Surfing spots, Coastal walking trails, Local coffee shops, Nearby surf schools |
| East Cliff Drive | Scenic road known for its picturesque views and access to beaches. Ideal for families and outdoor enthusiasts enjoying coastal activities. | East Cliff Drive scenic views, Capitola Beach, Cliff Monuments, Walking paths, Nearby parks |
| The Hook | Famous surf spot attracting surfers from all over. Great for those seeking an active lifestyle and ocean activities. | The Hook surf spot, Nearby cafes, Oceanview walks, Surf shops, Local events |
| Neary Lagoon | A serene lagoon area perfect for bird watching and nature walks. Attractive to those looking for a peaceful retreat close to the beach. | Neary Lagoon Park, Birdwatching, Walking trails, Picnic areas, Natural scenery |
| Pleasure Point Village | Small community area with charming local shops and eateries. Offers a unique local experience away from tourist crowds. | Local shops, Eateries, Pleasure Point community events, Craft stores |
| Santa Cruz Boardwalk | Iconic beach boardwalk with amusement rides and seasonal events. Popular among families and tourists seeking fun activities. | Santa Cruz Beach Boardwalk, Amusement rides, Beaches, Restaurants, Arcades |
| Capitola Village | Charming coastal village with colorful houses and a vibrant beach boardwalk. Attracts visitors looking for a quaint and picturesque setting. | Capitola Beach, Capitola Wharf, Local boutiques, Restaurants |
| Santa Cruz Mountains | Breathtaking hiking trails and nature reserves just a short drive from the coast. Ideal for those who appreciate outdoor adventures. | Redwood forests, Hiking trails, Nature parks, Biking paths, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Pleasure Point (2025)
While Pleasure Point, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pleasure Point to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pleasure Point (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pleasure Pointbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
180°OceanView+HotTub+EBikes+Surfboards+SUPS+Kayak
Entire Place • 3 bedrooms
Relaxing Oceanfront Home just Minutes to Beaches
Entire Place • 4 bedrooms
Oceanview Family Playground
Entire Place • 4 bedrooms
Relaxing Beach House: 1 min to Privates Beach
Entire Place • 3 bedrooms
Stunning Oceanfront - Sunset Magazine Home
Entire Place • 3 bedrooms
Oceanview Retreat with Hot Tub
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pleasure Point (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pleasure Point based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ovr | 10 | $1,069,020 | 568 | 4.84/5.0 |
| Surf City | 4 | $302,732 | 254 | 4.76/5.0 |
| Beachnest Vacation Rentals | 4 | $269,752 | 15 | 4.84/5.0 |
| Evan | 1 | $245,592 | 444 | 4.90/5.0 |
| Turiya | 1 | $225,612 | 92 | 4.84/5.0 |
| Sean | 1 | $187,813 | 85 | 4.94/5.0 |
| Brian | 1 | $177,720 | 60 | 4.92/5.0 |
| Devin | 2 | $174,669 | 143 | 4.74/5.0 |
| Courtney | 2 | $173,530 | 703 | 4.71/5.0 |
| Matthew And Theresa | 1 | $153,706 | 237 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pleasure Point.
Dive Deeper: Advanced Pleasure Point STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pleasure Point. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPleasure Point Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pleasure Point
- The Pleasure Point Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 100 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pleasure Point, House properties are the most common (91%), reflecting the local real estate landscape.
- Houses represent a significant 91% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, apartment/condo, outdoor/unique (combined 9.0%) offer potential for unique stay experiences.
Pleasure Point Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pleasure Point
- The dominant room capacity in Pleasure Point is 3 bedrooms listings, making up 39% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 66.0% of the active Airbnb listings in Pleasure Point, indicating a high concentration in these sizes.
- A significant 54.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pleasure Point.
Pleasure Point Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pleasure Point
- The most common guest capacity trend in Pleasure Point vacation rentals is listings accommodating 6 guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Pleasure Point STR market, accounting for 59.0% of listings.
- 63.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pleasure Point.
- On average, properties in Pleasure Point are equipped to host 5.5 guests.
Pleasure Point Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pleasure Point
- The most common availability pattern in Pleasure Point falls within the 181-270 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pleasure Point (33%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pleasure Point Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
7.1% of total
2 Nights
31 listings
31.3% of total
3 Nights
11 listings
11.1% of total
4-6 Nights
2 listings
2% of total
7-29 Nights
3 listings
3% of total
30+ Nights
45 listings
45.5% of total
Key Insights
- The most prevalent minimum stay requirement in Pleasure Point is 30+ Nights, adopted by 45.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.5%) caters to monthly stays (30+ nights) in Pleasure Point, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.5% of Pleasure Point hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- A 2-night minimum appears standard (31.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 45.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pleasure Point.
Pleasure Point Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.1% of total
Super Strict 30 Days
8 listings
8.4% of total
Flexible
1 listings
1.1% of total
Moderate
15 listings
15.8% of total
Firm
29 listings
30.5% of total
Strict
40 listings
42.1% of total
Cancellation Policy Insights for Pleasure Point
- The prevailing Airbnb cancellation policy trend in Pleasure Point is Strict, used by 42.1% of listings.
- A majority (72.6%) of hosts in Pleasure Point utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in Pleasure Point.
- With 42.1% using Strict terms, this is a viable option in Pleasure Point, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pleasure Point.
Pleasure Point STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pleasure Point
- The overall average booking lead time for vacation rentals in Pleasure Point is 56 days.
- Guests book furthest in advance for stays during June (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Pleasure Point.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Pleasure Point averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pleasure Point (2025)
Amenity Prevalence
Amenity Insights for Pleasure Point
- Essential amenities in Pleasure Point that guests expect include: Wifi, Heating, Smoke alarm, Carbon monoxide alarm, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pleasure Point: Wifi, Heating, Smoke alarm, Carbon monoxide alarm, Coffee maker.
- Prioritize adding missing essentials: Heating, Smoke alarm, Carbon monoxide alarm, Coffee maker.
- Consider adding popular differentiators like Dishes and silverware or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pleasure Point to stay competitive.
Pleasure Point Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pleasure Point
- The typical guest profile for Airbnb in Pleasure Point consists of primarily domestic travelers (96%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Germany (0.5%).
- Top languages spoken are English (63.7%) followed by Spanish (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Oakland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pleasure Point Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $12,795 | $986.08 | 53% |
| Del Monte Forest | 109 | $9,020 | $912.62 | 46% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Carmel-by-the-Sea | 326 | $7,338 | $652.06 | 46% |
| Carmel | 34 | $7,087 | $544.74 | 49% |
| Castroville | 19 | $6,931 | $516.45 | 49% |
| Stinson Beach | 95 | $6,886 | $717.10 | 44% |
| Avila Beach | 88 | $6,555 | $570.04 | 40% |
| Muir Beach | 10 | $6,450 | $423.28 | 56% |
| Montara | 27 | $6,194 | $426.02 | 53% |