Prunedale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Prunedale in 2025? Explore comprehensive Airbnb analytics for Prunedale, California, United States to uncover income potential. This 2025 STR market report for Prunedale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Prunedale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prunedale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Prunedale Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$218
The average rental revenue earned for an occupied room per day in Prunedale.
Occupancy Rate(?)
43.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$32,685
Typical annual income for an Airbnb listing in Prunedale. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.4%
Significant decrease (-12.4%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Prunedale.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Prunedale.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Prunedale (2025)

Understanding the monthly revenue variations for Airbnb listings in Prunedale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prunedale is typically June, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prunedale across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,682+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,779 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,353 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,142, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Prunedale

Prunedale Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Prunedale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prunedale:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Prunedale

Average Daily Rate (ADR) Airbnb Trends in Prunedale (2025)

Effective short term rental pricing strategy in Prunedale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prunedale typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $269 or more.
  • Typical properties (Median) charge around $170 per night.
  • Entry-level properties (Bottom 25%) earn around $108 per night.

Average Daily Rate (ADR) Trend by Month in Prunedale

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Airbnb Seasonality Analysis & Trends in Prunedale (2025)

Peak Season (June, July, May)
  • Revenue averages $4,546 per month
  • Occupancy rates average 53.5%
  • Daily rates average $192
Shoulder Season
  • Revenue averages $3,247 per month
  • Occupancy maintains around 41.9%
  • Daily rates hold near $211
Low Season (February, September, October)
  • Revenue drops to average $2,202 per month
  • Occupancy decreases to average 36.0%
  • Daily rates adjust to average $197

Seasonality Insights for Prunedale

  • The Airbnb seasonality in Prunedale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Prunedale's highest earning potential, with monthly revenues capable of climbing to $4,703, occupancy reaching a high of 60.7%, and ADRs peaking at $233.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,089, occupancy could drop to 29.4%, and ADRs may adjust down to $185.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prunedale.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Prunedale seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Prunedale (2025)

Exploring the top neighborhoods for short-term rentals in Prunedale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Prunedale Central
A centrally located area with easy access to major highways, making it a convenient base for visitors exploring the greater Monterey Bay region.
Monterey Bay Aquarium, Cannery Row, Santa Cruz Beach Boardwalk, 17-Mile Drive, Point Lobos State Natural Reserve
Natividad Creek Park
A scenic and peaceful area that offers natural beauty and outdoor activities. Ideal for families and nature lovers looking for a retreat close to Prunedale.
Natividad Creek Park, Salinas River State Beach, California State University, Monterey Bay
North Prunedale
A suburban neighborhood with a mix of residential and commercial areas. Offers potential for hosting families and longer-term guests.
Local parks, Shopping centers, Dining options
Prunedale Shopping Center
This area is bustling with retail and dining options, making it an attractive place for visitors who enjoy convenience and accessibility.
Prunedale Shopping Center, Local restaurants, Grocery stores
Salinas Valley
Known for its agricultural richness, this area attracts guests interested in farm stays and scenic beauty. Great for those looking to experience rural California.
Salinas Valley Pride, Farm tours, Wine vineyards, Outdoor hiking trails
Monterey Peninsula
A short drive away, this famed tourist destination offers stunning coastal views and a variety of attractions, making it an excellent choice for Airbnb hosting.
Monterey Bay, Fisherman's Wharf, Pebble Beach
Castroville
A nearby town known for its artichokes and small-town charm. Attractive to visitors seeking a quieter place with a close-knit community feel.
Castroville Artichoke Festival, Local markets, Nearby beaches
Soledad
A bit further but rich in history and culture, this area is popular with visitors exploring the missions and wineries, providing a unique Airbnb opportunity.
Mission Soledad, Wineries, Cultural heritage sites

Understanding Airbnb License Requirements & STR Laws in Prunedale (2025)

While Prunedale, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prunedale to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Prunedale (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Prunedalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Bay View Ridge: Heated Pool/Spa - Aquarium Tickets

Bay View Ridge: Heated Pool/Spa - Aquarium Tickets

Entire Place • 3 bedrooms

$87,585
Revenue
54.9%
Occupancy
$750.03
Daily Rate
Central Location, cozy 10 Acre Prunedale homestead

Central Location, cozy 10 Acre Prunedale homestead

Entire Place • 2 bedrooms

$86,938
Revenue
72.2%
Occupancy
$295.50
Daily Rate
An oasis on a private retreat

An oasis on a private retreat

Entire Place • 1 bedroom

$67,459
Revenue
53.8%
Occupancy
$373.83
Daily Rate
The Red Barn Cottage

The Red Barn Cottage

Entire Place • 1 bedroom

$62,791
Revenue
70.4%
Occupancy
$244.77
Daily Rate
Sapphire Serenity: Spa-Bliss

Sapphire Serenity: Spa-Bliss

Entire Place • 2 bedrooms

$55,119
Revenue
43.3%
Occupancy
$285.82
Daily Rate
The Lodge at Tangled Oaks

The Lodge at Tangled Oaks

Entire Place • N/A

$47,751
Revenue
59.8%
Occupancy
$216.22
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Prunedale (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Prunedale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Richard C1$87,585515.00/5.0
Genet1$86,938205.00/5.0
Marc1$67,4591894.98/5.0
Sheryll1$62,7913004.98/5.0
Sapphire1$55,119135.00/5.0
Nancy And Alex1$47,7517104.95/5.0
Heather2$39,491334.96/5.0
Alissa1$39,2131494.70/5.0
Claire & Mark1$32,247205.00/5.0
Emilse1$32,1761374.87/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prunedale.

Dive Deeper: Advanced Prunedale STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prunedale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Prunedale Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Prunedale

  • The Prunedale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Prunedale, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 4.5%) offer potential for unique stay experiences.

Prunedale Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Prunedale

  • The dominant room capacity in Prunedale is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 72.7% of the active Airbnb listings in Prunedale, indicating a high concentration in these sizes.
  • With over half the market (54.5%) consisting of studios or 1-bedroom units, Prunedale is particularly well-suited for individuals or couples.

Prunedale Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Prunedale

  • The most common guest capacity trend in Prunedale vacation rentals is listings accommodating 2 guests (31.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Prunedale STR market, accounting for 59.1% of listings.
  • A significant 40.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Prunedale.
  • 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prunedale.
  • On average, properties in Prunedale are equipped to host 3.4 guests.

Prunedale Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Prunedale

  • The most common availability pattern in Prunedale falls within the 181-270 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Prunedale (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 36.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Prunedale Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50%)

1 Night

9 listings

50% of total

2 Nights (27.8%)

2 Nights

5 listings

27.8% of total

3 Nights (5.6%)

3 Nights

1 listings

5.6% of total

4-6 Nights (11.1%)

4-6 Nights

2 listings

11.1% of total

7-29 Nights (5.6%)

7-29 Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Prunedale is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (77.8%) of the Prunedale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 50% of Prunedale hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prunedale.

Prunedale Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

6 listings

33.3% of total

Moderate (16.7%)

Moderate

3 listings

16.7% of total

Firm (22.2%)

Firm

4 listings

22.2% of total

Strict (27.8%)

Strict

5 listings

27.8% of total

Cancellation Policy Insights for Prunedale

  • The prevailing Airbnb cancellation policy trend in Prunedale is Flexible, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 33.3% market standard in Prunedale.
  • Regularly review your cancellation policy against competitors and market demand shifts in Prunedale.

Prunedale STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Prunedale

  • The overall average booking lead time for vacation rentals in Prunedale is 34 days.
  • Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Prunedale.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
  • Monitor your own booking lead times against these Prunedale averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Prunedale (2025)

Amenity Prevalence

Amenity Insights for Prunedale

  • Essential amenities in Prunedale that guests expect include: Smoke alarm, Heating, Free parking on premises, Wifi, Carbon monoxide alarm, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Prunedale: Smoke alarm, Heating, Free parking on premises, Wifi, Carbon monoxide alarm, Hot water.
  • Prioritize adding missing essentials: Hot water.
  • Consider adding popular differentiators like TV or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Prunedale to stay competitive.

Prunedale Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Prunedale

  • The typical guest profile for Airbnb in Prunedale consists of primarily domestic travelers (93%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 92.7% of guests.
  • Key international markets include United States (92.7%) and Canada (1.3%).
  • Top languages spoken are English (63.9%) followed by Spanish (16.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Prunedale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Carmel Point15$14,673$993.7055%
Del Monte Forest101$9,923$908.4245%
Moss Beach33$9,049$627.1454%
Carmel-by-the-Sea303$8,195$647.2847%
Castroville18$7,518$503.7251%
Carmel34$7,097$521.0649%
Stinson Beach91$6,976$683.2246%
Montara24$6,855$425.3953%
Sand City10$6,438$428.5660%
Ross10$6,326$481.0953%

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