Rancho Mirage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Rancho Mirage in 2025? Explore comprehensive Airbnb analytics for Rancho Mirage, California, United States to uncover income potential. This 2025 STR market report for Rancho Mirage, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 213 active listings.
Whether you're considering an Airbnb investment in Rancho Mirage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rancho Mirage Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rancho Mirage Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rancho Mirage (2025)
Understanding the monthly revenue variations for Airbnb listings in Rancho Mirage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rancho Mirage is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rancho Mirage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,730+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,746 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,456 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,035, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rancho Mirage
Rancho Mirage Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rancho Mirage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rancho Mirage:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rancho Mirage
Average Daily Rate (ADR) Airbnb Trends in Rancho Mirage (2025)
Effective short term rental pricing strategy in Rancho Mirage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rancho Mirage typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $698+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $479 or more.
- Typical properties (Median) charge around $327 per night.
- Entry-level properties (Bottom 25%) earn around $203 per night.
Average Daily Rate (ADR) Trend by Month in Rancho Mirage
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Airbnb Seasonality Analysis & Trends in Rancho Mirage (2025)
Peak Season (April, February, November)
- Revenue averages $4,786 per month
- Occupancy rates average 38.3%
- Daily rates average $424
Shoulder Season
- Revenue averages $3,274 per month
- Occupancy maintains around 30.4%
- Daily rates hold near $419
Low Season (June, September, October)
- Revenue drops to average $2,325 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $425
Seasonality Insights for Rancho Mirage
- The Airbnb seasonality in Rancho Mirage shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rancho Mirage's highest earning potential, with monthly revenues capable of climbing to $5,329, occupancy reaching a high of 44.6%, and ADRs peaking at $451.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,041, occupancy could drop to 21.3%, and ADRs may adjust down to $394.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rancho Mirage.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rancho Mirage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rancho Mirage (2025)
Exploring the top neighborhoods for short-term rentals in Rancho Mirage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mission Hills | A peaceful community with beautiful golf courses and a tranquil atmosphere. It's perfect for those looking for a relaxing getaway and attracts families and retirees. | Mission Hills Country Club, Desert Princess Country Club, Indian Wells Tennis Garden, Rancho Mirage Library and Observatory |
| Rancho Mirage Country Club | Known for its luxurious homes and proximity to high-end dining and shopping. Popular with visitors seeking a touch of luxury and a golf-centric vacation. | Rancho Mirage Country Club, The River at Rancho Mirage, Palm Springs Art Museum, El Paseo Shopping District |
| The Springs | An upscale gated community with easy access to local attractions. It offers a serene environment for guests who enjoy outdoor activities and relaxation. | The Springs Country Club, Palm Springs Aerial Tramway, Wet 'n' Wild Palm Springs, Tahquitz Creek Golf Resort |
| Palm Desert | Just a short drive away and offers a vibrant mix of shopping, dining, and outdoor activities. It's great for those who enjoy a range of experiences while being near Rancho Mirage. | El Paseo Shopping District, Living Desert Zoo and Gardens, Palm Desert Aquatic Center, Palm Desert Civic Center Park |
| The River | An entertainment hub with a mix of dining, shopping, and nightlife. Popular for night outings and family-friendly activities, attracting guests of all ages. | The River at Rancho Mirage, AMC Theatres, Water Park at The River, Restaurants and Bars along the waterfront |
| Desert Hot Springs | A little further from the center but famous for its natural hot springs and spa resorts. Great for wellness travelers seeking relaxation and rejuvenation. | Desert Hot Springs Spa, Cabot's Pueblo Museum, Mission Lakes Country Club, Natural Hot Springs |
| Cielo | An exclusive gated community offering breathtaking views and a luxurious lifestyle. Targets high-end travelers looking for upscale accommodations with privacy. | Cielo at Rancho Mirage, Views of the Coachella Valley, Local Golf Courses, Hiking Trails |
| Rancho Mirage Estates | A residential area known for its spacious homes and private pools. It's ideal for larger groups of travelers and families seeking a home-away-from-home experience. | Rancho Mirage Estates community parks, Close to local shopping, Dining Options in Rancho Mirage, Eagle Point Park |
Understanding Airbnb License Requirements & STR Laws in Rancho Mirage (2025)
While Rancho Mirage, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rancho Mirage to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Rancho Mirage (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rancho Miragebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Azure - Elite Luxury Estate w/ Pool & Spa
Entire Place • 5 bedrooms
The Westin Mission Hills Palm Springs | 1BR Villa
Entire Place • 1 bedroom
Palm Desert Dream
Entire Place • 2 bedrooms
The Barbara Estate | A Louisa Davis Property
Entire Place • 6 bedrooms
Stunning Westin Condo
Entire Place • 1 bedroom
Sahara Tennis Estate
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rancho Mirage (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rancho Mirage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 8 | $170,155 | 22 | 5.00/5.0 |
| LiveSuites | 8 | $153,644 | 5 | 0.63/5.0 |
| Host #372793610 | 8 | $151,478 | 0 | 0.00/5.0 |
| Desert Luxury Estates | 5 | $104,471 | 7 | 0.97/5.0 |
| Host #442029804 | 8 | $99,834 | 0 | 0.00/5.0 |
| Host #11775804 | 3 | $88,265 | 2 | 0.00/5.0 |
| Daniel | 2 | $80,706 | 113 | 4.97/5.0 |
| Host #20968145 | 2 | $73,396 | 0 | 0.00/5.0 |
| Host #42790639 | 1 | $65,884 | 0 | 0.00/5.0 |
| Gary | 1 | $61,014 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rancho Mirage.
Dive Deeper: Advanced Rancho Mirage STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rancho Mirage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRancho Mirage Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rancho Mirage
- The Rancho Mirage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.1% of the 213 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rancho Mirage, House properties are the most common (59.6%), reflecting the local real estate landscape.
- Houses represent a significant 59.6% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Rancho Mirage Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rancho Mirage
- The dominant room capacity in Rancho Mirage is 2 bedrooms listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.0% of the active Airbnb listings in Rancho Mirage, indicating a high concentration in these sizes.
- A significant 43.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rancho Mirage.
Rancho Mirage Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rancho Mirage
- The most common guest capacity trend in Rancho Mirage vacation rentals is listings accommodating 4 guests (37.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rancho Mirage STR market, accounting for 64.8% of listings.
- 54.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rancho Mirage.
- On average, properties in Rancho Mirage are equipped to host 5.6 guests.
Rancho Mirage Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rancho Mirage
- The most common availability pattern in Rancho Mirage falls within the 271-366 days range, representing 86.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rancho Mirage (46.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rancho Mirage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
3.2% of total
2 Nights
19 listings
10.2% of total
3 Nights
7 listings
3.7% of total
4-6 Nights
8 listings
4.3% of total
7-29 Nights
93 listings
49.7% of total
30+ Nights
54 listings
28.9% of total
Key Insights
- The most prevalent minimum stay requirement in Rancho Mirage is 7-29 Nights, adopted by 49.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- Very short stays (1-2 nights) are less common (13.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (28.9%) caters to monthly stays (30+ nights) in Rancho Mirage, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 49.7% of Rancho Mirage hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rancho Mirage.
Rancho Mirage Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
2.7% of total
Super Strict 60 Days
2 listings
1.8% of total
Flexible
12 listings
10.9% of total
Moderate
13 listings
11.8% of total
Firm
31 listings
28.2% of total
Strict
49 listings
44.5% of total
Cancellation Policy Insights for Rancho Mirage
- The prevailing Airbnb cancellation policy trend in Rancho Mirage is Strict, used by 44.5% of listings.
- A majority (72.7%) of hosts in Rancho Mirage utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.5% market standard in Rancho Mirage.
- With 44.5% using Strict terms, this is a viable option in Rancho Mirage, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rancho Mirage.
Rancho Mirage STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rancho Mirage
- The overall average booking lead time for vacation rentals in Rancho Mirage is 78 days.
- Guests book furthest in advance for stays during March (average 135 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (117 days avg.) sees the longest lead times, while Summer (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Rancho Mirage.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 117 days) to capture early planners.
- Monitor your own booking lead times against these Rancho Mirage averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rancho Mirage (2025)
Amenity Prevalence
Amenity Insights for Rancho Mirage
- Essential amenities in Rancho Mirage that guests expect include: Smoke alarm, Wifi, TV, Air conditioning, Kitchen, Washer, Dryer, Essentials, Carbon monoxide alarm, Pool. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rancho Mirage: Smoke alarm, Wifi, TV, Air conditioning, Kitchen, Washer, Dryer, Essentials, Carbon monoxide alarm, Pool.
- Prioritize adding missing essentials: Air conditioning, Kitchen, Washer, Dryer, Essentials, Carbon monoxide alarm, Pool.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rancho Mirage to stay competitive.
Rancho Mirage Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rancho Mirage
- The typical guest profile for Airbnb in Rancho Mirage consists of primarily domestic travelers (82%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.2% of guests.
- Key international markets include United States (82.2%) and Canada (13.8%).
- Top languages spoken are English (64.4%) followed by Spanish (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rancho Mirage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Lakeside | 34 | $6,212 | $473.19 | 49% |
| Bermuda Dunes | 142 | $6,113 | $599.75 | 38% |
| Santa Margarita Ranchos | 17 | $6,092 | $477.27 | 38% |