Rocklin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Rocklin in 2025? Explore comprehensive Airbnb analytics for Rocklin, California, United States to uncover income potential. This 2025 STR market report for Rocklin, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Rocklin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rocklin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rocklin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rocklin (2025)
Understanding the monthly revenue variations for Airbnb listings in Rocklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rocklin is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rocklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,780+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,436 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,618 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $723, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rocklin
Rocklin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rocklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rocklin:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rocklin
Average Daily Rate (ADR) Airbnb Trends in Rocklin (2025)
Effective short term rental pricing strategy in Rocklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rocklin typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $362+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Rocklin
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Airbnb Seasonality Analysis & Trends in Rocklin (2025)
Peak Season (August, July, September)
- Revenue averages $3,297 per month
- Occupancy rates average 55.1%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,343 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $195
Low Season (January, February, June)
- Revenue drops to average $1,920 per month
- Occupancy decreases to average 38.7%
- Daily rates adjust to average $189
Seasonality Insights for Rocklin
- The Airbnb seasonality in Rocklin shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rocklin's highest earning potential, with monthly revenues capable of climbing to $3,464, occupancy reaching a high of 60.1%, and ADRs peaking at $216.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,796, occupancy could drop to 36.1%, and ADRs may adjust down to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rocklin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rocklin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rocklin (2025)
Exploring the top neighborhoods for short-term rentals in Rocklin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rocklin Park | A suburban haven with beautiful parks and family-friendly amenities. Ideal for families seeking quiet retreats close to nature, with easy access to outdoor activities. | Rocklin Community Park, Sunset Whitney Recreation Area, Kirkwood Park |
| Sun City | A popular retirement community known for its active lifestyle and social events. Attracts older guests looking for comfortable and engaging accommodations. | Sun City Lincoln Hills Golf Course, Fitness centers, Community events and clubs |
| Downtown Rocklin | Features a blend of historic charm and modern amenities, making it attractive to both tourists and business travelers. Close to shops, eateries, and local attractions. | Historical Rocklin Depot, Rocklin Farmers Market, Local restaurants and boutiques |
| Springfield | A family-centric neighborhood with good schools and recreational facilities. Suitable for guests who prefer residential comfort with local conveniences. | Springfield Park, Local shopping centers, Playgrounds and sports facilities |
| Whitney Oaks | Scenic area with upscale homes and access to golf courses, appealing to visitors looking for luxury accommodations and outdoor activities. | Whitney Oaks Golf Club, Nature trails, Scenic views of the foothills |
| East Rocklin | Offers a suburban atmosphere with easy access to nearby attractions and highways, perfect for families and business travelers alike. | Local parks, Shopping centers, Schools and community resources |
| Rocklin Marketplace | A bustling shopping district with various dining and entertainment options, ideal for tourists wanting convenience and variety in their stay. | Westfield Galleria at Roseville, Numerous restaurants, Cinemas and retail shops |
| Roseville Coalition | Adjacent to Rocklin, this area provides a range of activities and services appealing to guests looking for diverse experiences near Rocklin. | Roseville Aquatic Complex, Fountains at Roseville, Local parks and recreational areas |
Understanding Airbnb License Requirements & STR Laws in Rocklin (2025)
While Rocklin, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rocklin to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rocklin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cheerful 3 bedroom Residential Home with Pool
Entire Place • 3 bedrooms
Modern Farmhouse WillowHouseSaltWaterPool
Entire Place • 5 bedrooms
Pool, Hot Tub, Bocce & Views
Entire Place • 4 bedrooms
Cheerful 4 bedroom home, big yard great for family
Entire Place • 4 bedrooms
Convenient Quiet Neighborhood
Entire Place • 3 bedrooms
French Style Cozy Rocklin Home - Temporary Housing
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rocklin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rocklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cynthia Q. | 1 | $73,211 | 127 | 4.85/5.0 |
| Christopher | 1 | $61,389 | 38 | 4.97/5.0 |
| Michael | 1 | $60,990 | 10 | 5.00/5.0 |
| Carla | 1 | $58,446 | 125 | 4.93/5.0 |
| Joanne | 1 | $58,241 | 163 | 4.95/5.0 |
| Svetlana | 5 | $52,998 | 164 | 4.92/5.0 |
| Tonia | 2 | $45,085 | 3 | 5.00/5.0 |
| Alec | 1 | $40,323 | 12 | 4.92/5.0 |
| Melissa | 1 | $38,716 | 36 | 4.94/5.0 |
| Emerita | 1 | $38,030 | 102 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rocklin.
Dive Deeper: Advanced Rocklin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rocklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRocklin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rocklin
- The Rocklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.9% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Rocklin, House properties are the most common (79.5%), reflecting the local real estate landscape.
- Houses represent a significant 79.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.8%) offer potential for unique stay experiences.
Rocklin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rocklin
- The dominant room capacity in Rocklin is 3 bedrooms listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 45.5% of the active Airbnb listings in Rocklin, indicating a high concentration in these sizes.
- A significant 43.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rocklin.
Rocklin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rocklin
- The most common guest capacity trend in Rocklin vacation rentals is listings accommodating 6 guests (22.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Rocklin STR market, accounting for 38.6% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rocklin.
- On average, properties in Rocklin are equipped to host 3.8 guests.
Rocklin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rocklin
- The most common availability pattern in Rocklin falls within the 271-366 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rocklin (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rocklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
20% of total
2 Nights
3 listings
7.5% of total
3 Nights
3 listings
7.5% of total
4-6 Nights
1 listings
2.5% of total
7-29 Nights
7 listings
17.5% of total
30+ Nights
18 listings
45% of total
Key Insights
- The most prevalent minimum stay requirement in Rocklin is 30+ Nights, adopted by 45% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45%) caters to monthly stays (30+ nights) in Rocklin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45% of Rocklin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rocklin.
Rocklin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
18.4% of total
Moderate
12 listings
31.6% of total
Firm
7 listings
18.4% of total
Strict
12 listings
31.6% of total
Cancellation Policy Insights for Rocklin
- The prevailing Airbnb cancellation policy trend in Rocklin is Moderate, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.6% market standard in Rocklin.
- With 31.6% using Strict terms, this is a viable option in Rocklin, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rocklin.
Rocklin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rocklin
- The overall average booking lead time for vacation rentals in Rocklin is 26 days.
- Guests book furthest in advance for stays during June (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Rocklin.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Rocklin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rocklin (2025)
Amenity Prevalence
Amenity Insights for Rocklin
- Essential amenities in Rocklin that guests expect include: Air conditioning, Heating, Kitchen, Washer, Wifi, Smoke alarm, Hot water, Dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rocklin: Air conditioning, Heating, Kitchen, Washer, Wifi, Smoke alarm, Hot water, Dryer.
- Prioritize adding missing essentials: Heating, Kitchen, Washer, Wifi, Smoke alarm, Hot water, Dryer.
- Consider adding popular differentiators like Carbon monoxide alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rocklin to stay competitive.
Rocklin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rocklin
- The typical guest profile for Airbnb in Rocklin consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and China (0.9%).
- Top languages spoken are English (71%) followed by Spanish (16.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Roseville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rocklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Stinson Beach | 95 | $6,886 | $717.10 | 44% |
| Eldridge | 23 | $6,847 | $798.12 | 37% |
| St. Helena | 49 | $6,766 | $769.83 | 38% |
| Muir Beach | 10 | $6,450 | $423.28 | 56% |