Rohnert Park Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Rohnert Park in 2025? Explore comprehensive Airbnb analytics for Rohnert Park, California, United States to uncover income potential. This 2025 STR market report for Rohnert Park, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Rohnert Park, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rohnert Park Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rohnert Park Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rohnert Park (2025)
Understanding the monthly revenue variations for Airbnb listings in Rohnert Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rohnert Park is typically October, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rohnert Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,288+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,862 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,728 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $823, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rohnert Park
Rohnert Park Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rohnert Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rohnert Park:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rohnert Park
Average Daily Rate (ADR) Airbnb Trends in Rohnert Park (2025)
Effective short term rental pricing strategy in Rohnert Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rohnert Park typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Rohnert Park
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Airbnb Seasonality Analysis & Trends in Rohnert Park (2025)
Peak Season (October, November, August)
- Revenue averages $3,448 per month
- Occupancy rates average 50.3%
- Daily rates average $122
Shoulder Season
- Revenue averages $2,425 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $136
Low Season (January, February, December)
- Revenue drops to average $1,709 per month
- Occupancy decreases to average 43.0%
- Daily rates adjust to average $136
Seasonality Insights for Rohnert Park
- The Airbnb seasonality in Rohnert Park shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rohnert Park's highest earning potential, with monthly revenues capable of climbing to $4,006, occupancy reaching a high of 59.8%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,367, occupancy could drop to 35.3%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rohnert Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rohnert Park seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rohnert Park (2025)
Exploring the top neighborhoods for short-term rentals in Rohnert Park? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Civic Center | The Civic Center area is a hub for residents and visitors alike, featuring easy access to city amenities and public transit. It's appealing to short-term renters looking for convenience and centrality. | Rohnert Park Community Center, City Hall, Cottonwood Creek Park, Rohnert Park Library |
| Rohnert Park Expressway | Major thoroughfare with plenty of retail options, restaurants, and close proximity to Sonoma State University, making it a prime spot for students and temporary residents. | Sonoma State University, Neroly Park, Petaluma Hill Road Corridor, local shopping plazas |
| Montecito | A residential area with a suburban feel that is quiet and family-friendly, appealing to traveling families and groups seeking a home-like environment. | Monte Verde Park, Cypress Grove Park, local sports fields, community playgrounds |
| Hunton Park | A peaceful area with access to parks and recreational facilities, making it attractive for outdoor enthusiasts and those looking for a more relaxed stay during their visit. | Hunton Park, Rohnert Park Tennis Courts, Various hiking trails nearby |
| East Rohnert Park | This area offers more budget-friendly options while still being close to main attractions, catering to budget-conscious travelers and larger groups. | East Rohnert Park Plaza, local eateries, transport links to nearby attractions, parks for recreation |
| Screaming Eagle Park | This neighborhood is known for its affordable accommodation options, appealing to those looking for local experiences with easy access to the surrounding areas. | Screaming Eagle Park, Bowl of Heaven, local shops and cafes |
| Great Oaks | A thriving residential neighborhood that's attracting more visitors for its proximity to recreational activities and local culture, perfect for guests wanting a home away from home. | Great Oaks Park, local dining options, community sports facilities |
| South Rohnert Park | A well-connected area with several amenities, including grocery stores and parks, perfect for travelers who want convenience and accessibility during their stay. | Old Courthouse Square, local markets, easy access to public transport, multiple parks and recreation areas |
Understanding Airbnb License Requirements & STR Laws in Rohnert Park (2025)
While Rohnert Park, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rohnert Park to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rohnert Park (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rohnert Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Petaluma Retreat: Golf Course&Winery View
Entire Place • 4 bedrooms
Comfy Condo in Rohnert Park
Entire Place • 3 bedrooms
Private Suite, near SSU, Green Center & Casino
Private Room • 2 bedrooms
2 Guestrooms & Bath in shared home. Sleeps 6
Private Room • 2 bedrooms
Wine Country Townhouse with Golf Course View!
Entire Place • 2 bedrooms
Private, Wine Country by SSU-Green Center& Casino
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rohnert Park (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rohnert Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leo | 1 | $99,861 | 53 | 4.85/5.0 |
| Elizabeth Jane | 2 | $59,783 | 275 | 4.94/5.0 |
| Brandy | 1 | $52,533 | 46 | 4.96/5.0 |
| Kelly | 1 | $24,619 | 40 | 4.85/5.0 |
| Debora | 1 | $22,605 | 48 | 4.83/5.0 |
| Stanley | 2 | $22,277 | 46 | 4.67/5.0 |
| Stephanie | 1 | $15,671 | 59 | 4.98/5.0 |
| Mary | 1 | $15,112 | 139 | 4.90/5.0 |
| James | 1 | $11,254 | 125 | 4.73/5.0 |
| Marcia | 2 | $7,855 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rohnert Park.
Dive Deeper: Advanced Rohnert Park STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rohnert Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRohnert Park Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rohnert Park
- The Rohnert Park Airbnb market composition is heavily skewed towards Private Room listings, which make up 71.4% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rohnert Park, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
Rohnert Park Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rohnert Park
- The dominant room capacity in Rohnert Park is 1 bedroom listings, making up 19% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 33.3% of the active Airbnb listings in Rohnert Park, indicating a high concentration in these sizes.
Rohnert Park Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rohnert Park
- The most common guest capacity trend in Rohnert Park vacation rentals is listings accommodating 4 guests (14.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rohnert Park STR market, accounting for 23.8% of listings.
- 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rohnert Park.
- On average, properties in Rohnert Park are equipped to host 1.8 guests.
Rohnert Park Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rohnert Park
- The most common availability pattern in Rohnert Park falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rohnert Park (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rohnert Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
57.9% of total
2 Nights
1 listings
5.3% of total
3 Nights
3 listings
15.8% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rohnert Park is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.2%) of the Rohnert Park Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Rohnert Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.9% of Rohnert Park hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rohnert Park.
Rohnert Park Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
26.3% of total
Moderate
7 listings
36.8% of total
Firm
4 listings
21.1% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Rohnert Park
- The prevailing Airbnb cancellation policy trend in Rohnert Park is Moderate, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (63.1%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Rohnert Park.
- Regularly review your cancellation policy against competitors and market demand shifts in Rohnert Park.
Rohnert Park STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rohnert Park
- The overall average booking lead time for vacation rentals in Rohnert Park is 34 days.
- Guests book furthest in advance for stays during May (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Rohnert Park.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Rohnert Park averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rohnert Park (2025)
Amenity Prevalence
Amenity Insights for Rohnert Park
- Essential amenities in Rohnert Park that guests expect include: Smoke alarm, Carbon monoxide alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hangers, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rohnert Park: Smoke alarm, Carbon monoxide alarm, Heating, Wifi.
- Consider adding popular differentiators like Essentials or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rohnert Park to stay competitive.
Rohnert Park Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rohnert Park
- The typical guest profile for Airbnb in Rohnert Park consists of primarily domestic travelers (95%), often arriving from nearby San Jose, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and Belgium (1.2%).
- Top languages spoken are English (70.9%) followed by Spanish (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Jose and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rohnert Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Stinson Beach | 95 | $6,886 | $717.10 | 44% |
| Eldridge | 23 | $6,847 | $798.12 | 37% |
| St. Helena | 49 | $6,766 | $769.83 | 38% |
| Irish Beach | 42 | $6,662 | $413.15 | 56% |