Rowland Heights Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Rowland Heights in 2025? Explore comprehensive Airbnb analytics for Rowland Heights, California, United States to uncover income potential. This 2025 STR market report for Rowland Heights, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 305 active listings.
Whether you're considering an Airbnb investment in Rowland Heights, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rowland Heights Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rowland Heights Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rowland Heights (2025)
Understanding the monthly revenue variations for Airbnb listings in Rowland Heights is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rowland Heights is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rowland Heights across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,347+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,739 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,566 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $810, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rowland Heights
Rowland Heights Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rowland Heights STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rowland Heights:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rowland Heights
Average Daily Rate (ADR) Airbnb Trends in Rowland Heights (2025)
Effective short term rental pricing strategy in Rowland Heights involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rowland Heights typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Rowland Heights
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Airbnb Seasonality Analysis & Trends in Rowland Heights (2025)
Peak Season (May, June, July)
- Revenue averages $3,772 per month
- Occupancy rates average 55.4%
- Daily rates average $129
Shoulder Season
- Revenue averages $2,771 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $138
Low Season (January, February, November)
- Revenue drops to average $2,183 per month
- Occupancy decreases to average 45.8%
- Daily rates adjust to average $152
Seasonality Insights for Rowland Heights
- The Airbnb seasonality in Rowland Heights shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rowland Heights's highest earning potential, with monthly revenues capable of climbing to $3,882, occupancy reaching a high of 62.9%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,981, occupancy could drop to 44.4%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rowland Heights.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rowland Heights seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rowland Heights (2025)
Exploring the top neighborhoods for short-term rentals in Rowland Heights? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Colima Plaza | A popular shopping and dining destination with a variety of restaurants and stores. It attracts both locals and visitors, making it a great spot for Airbnb hosting. | Colima Plaza Shopping Center, Various dining options, Nearby parks |
| Rowland Heights Community Center | A central location for community events and gatherings, making it appealing for families visiting the area. It's close to recreational facilities and parks. | Community events, Parks and recreational areas, Local sports activities |
| Walnut Creek Park | A serene area with nature trails and picnic spots, attracting nature lovers and families looking for a relaxing getaway close to the city. | Nature trails, Picnic areas, Scenic views |
| Duarte Park | A family-friendly park with playgrounds and open spaces. It's an attractive option for families visiting the neighborhood, perfect for short-term stays. | Playgrounds, Walking trails, Sports fields |
| The Boulders | A secluded area known for its natural beauty and outdoor activities, appealing to those who enjoy hiking and nature-based tourism. | Hiking trails, Scenic landscapes, Nature reserves |
| Rowland Heights Sports Complex | A sports facility that hosts various events and tournaments, drawing visitors who are in town for sporting events. | Sports fields, Event hosting, Community programs |
| Local Farmer's Market | A vibrant community market that attracts food enthusiasts and families looking for fresh produce and local goods, ideal for short stays. | Fresh produce, Local crafts, Community atmosphere |
| City of Industry | A bustling commercial area with easy access to major roads and businesses, attracting business travelers and professionals. | Business hubs, Shopping centers, Dining options |
Understanding Airbnb License Requirements & STR Laws in Rowland Heights (2025)
While Rowland Heights, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rowland Heights to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rowland Heights (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rowland Heightsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Designer Home｜Near Disney｜Views & BBQ｜More in LA
Entire Place • 4 bedrooms
Luxury Boutique House 9rm9ba/6 Massive suites
Entire Place • 9 bedrooms
Near Disney! Pool! wonderful vacation Housing!
Entire Place • 6 bedrooms
Serene Retreat&Modern Comforts in Rowland Heights
Entire Place • 4 bedrooms
Lovely Villa /w amazing pool Sleeps 16 Disneyland
Entire Place • 5 bedrooms
3500sf Sweet Home｜Near Disney｜Huge Bedrooms
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rowland Heights (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rowland Heights based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Derry | 4 | $439,977 | 378 | 4.75/5.0 |
| Leisure | 7 | $387,367 | 185 | 4.61/5.0 |
| Jerry | 2 | $352,309 | 138 | 4.88/5.0 |
| Rvb | 4 | $233,481 | 1086 | 4.81/5.0 |
| Chun | 3 | $219,008 | 130 | 4.66/5.0 |
| David Wai | 3 | $217,107 | 262 | 4.71/5.0 |
| Vanessa | 4 | $217,023 | 68 | 4.62/5.0 |
| Chang | 5 | $182,117 | 387 | 4.56/5.0 |
| Michael | 3 | $181,088 | 651 | 4.79/5.0 |
| Darcy | 4 | $179,660 | 554 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rowland Heights.
Dive Deeper: Advanced Rowland Heights STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rowland Heights. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRowland Heights Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rowland Heights
- The Rowland Heights Airbnb market composition is heavily skewed towards Private Room listings, which make up 50.2% of the 305 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rowland Heights, House properties are the most common (79.7%), reflecting the local real estate landscape.
- Houses represent a significant 79.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Rowland Heights Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rowland Heights
- The dominant room capacity in Rowland Heights is 1 bedroom listings, making up 27.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 42.7% of the active Airbnb listings in Rowland Heights, indicating a high concentration in these sizes.
- A significant 29.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rowland Heights.
Rowland Heights Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rowland Heights
- The most common guest capacity trend in Rowland Heights vacation rentals is listings accommodating 8+ guests (23.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Rowland Heights STR market, accounting for 42.0% of listings.
- 31.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rowland Heights.
- On average, properties in Rowland Heights are equipped to host 3.3 guests.
Rowland Heights Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rowland Heights
- The most common availability pattern in Rowland Heights falls within the 271-366 days range, representing 34.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rowland Heights (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rowland Heights Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
124 listings
53% of total
2 Nights
49 listings
20.9% of total
3 Nights
15 listings
6.4% of total
4-6 Nights
13 listings
5.6% of total
7-29 Nights
14 listings
6% of total
30+ Nights
19 listings
8.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rowland Heights is 1 Night, adopted by 53% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the Rowland Heights Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53% of Rowland Heights hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rowland Heights.
Rowland Heights Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.4% of total
Flexible
76 listings
32.8% of total
Moderate
78 listings
33.6% of total
Firm
26 listings
11.2% of total
Strict
51 listings
22% of total
Cancellation Policy Insights for Rowland Heights
- The prevailing Airbnb cancellation policy trend in Rowland Heights is Moderate, used by 33.6% of listings.
- There's a relatively balanced mix between guest-friendly (66.4%) and stricter (33.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.6% market standard in Rowland Heights.
- Regularly review your cancellation policy against competitors and market demand shifts in Rowland Heights.
Rowland Heights STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rowland Heights
- The overall average booking lead time for vacation rentals in Rowland Heights is 28 days.
- Guests book furthest in advance for stays during July (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Rowland Heights.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Rowland Heights averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rowland Heights (2025)
Amenity Prevalence
Amenity Insights for Rowland Heights
- Essential amenities in Rowland Heights that guests expect include: Wifi, Air conditioning, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rowland Heights: Wifi, Air conditioning, Heating, Hot water.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating, Hot water.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rowland Heights to stay competitive.
Rowland Heights Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rowland Heights
- The typical guest profile for Airbnb in Rowland Heights consists of primarily domestic travelers (82%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 81.7% of guests.
- Key international markets include United States (81.7%) and China (3.6%).
- Top languages spoken are English (56.2%) followed by Spanish (18.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rowland Heights Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 349 | $10,630 | $1197.34 | 42% |
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Unincorporated Santa Monica Mountains | 152 | $7,297 | $646.35 | 46% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |