Sacramento Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Sacramento in 2025? Explore comprehensive Airbnb analytics for Sacramento, California, United States to uncover income potential. This 2025 STR market report for Sacramento, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,079 active listings.
Whether you're considering an Airbnb investment in Sacramento, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sacramento Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sacramento Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sacramento (2025)
Understanding the monthly revenue variations for Airbnb listings in Sacramento is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sacramento is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sacramento across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,749+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,354 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,201 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,091, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sacramento
Sacramento Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sacramento STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sacramento:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sacramento
Average Daily Rate (ADR) Airbnb Trends in Sacramento (2025)
Effective short term rental pricing strategy in Sacramento involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sacramento typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $241+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Sacramento
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Airbnb Seasonality Analysis & Trends in Sacramento (2025)
Peak Season (May, June, April)
- Revenue averages $3,006 per month
- Occupancy rates average 53.5%
- Daily rates average $137
Shoulder Season
- Revenue averages $2,435 per month
- Occupancy maintains around 49.6%
- Daily rates hold near $144
Low Season (January, February, September)
- Revenue drops to average $2,076 per month
- Occupancy decreases to average 47.2%
- Daily rates adjust to average $140
Seasonality Insights for Sacramento
- The Airbnb seasonality in Sacramento shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sacramento's highest earning potential, with monthly revenues capable of climbing to $3,134, occupancy reaching a high of 56.0%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,925, occupancy could drop to 45.1%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sacramento.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sacramento seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sacramento (2025)
Exploring the top neighborhoods for short-term rentals in Sacramento? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Midtown | Vibrant neighborhood with a diverse mix of restaurants, bars, and galleries. It attracts young professionals and tourists looking for a lively atmosphere. | Sacramento Museum of History, Farmers Market, Golden One Center, Theace of Spades, Sacramento Theatre Company, Sutter's Fort |
| Downtown Sacramento | The heart of Sacramento, with government buildings, restaurants, and easy access to the riverfront. Great for business travelers and tourists alike. | State Capitol Building, Old Sacramento, Sacramento Riverwalk, Crocker Art Museum, California State Railroad Museum, Golden 1 Center |
| West Sacramento | Close to downtown with a mix of residential and commercial spaces. Offers river views and access to Sacramento's outdoor attractions. | Yolo Bypass Wildlife Area, West Sacramento River Walk, Pioneer Park, Renaissance the Park, Bryte Park |
| Natomas | Residential area with lots of new development. Appeals to families and those looking for suburban living close to the city. | Natomas Park, Discovery Park, American River Parkway, Sacramento River |
| Elk Grove | Growing suburb with family-friendly neighborhoods and parks. Attractions for families and nature enthusiasts. | Elk Grove Regional Park, Stone Lakes National Wildlife Refuge, Old Town Elk Grove, Laguna Stonelake Park |
| Land Park | Quaint residential area known for its close-knit community and parks, ideal for families and visitors seeking a relaxed atmosphere. | Fairytale Town, Sacramento Zoo, Land Park, Funderland Amusement Park |
| East Sacramento | Charming neighborhood with historic homes and tree-lined streets. Popular among families and professionals looking for a peaceful environment. | McKinley Park, Sacramento Nature Center, Local coffee shops and boutiques, Historic older homes |
| North Sacramento | Vibrant community with affordable housing options and easy access to amenities. Good for visitors wanting to explore a local lifestyle. | McClellan Park, North Natomas Regional Park, Shopping centers and restaurants |
Understanding Airbnb License Requirements & STR Laws in Sacramento (2025)
Yes, Sacramento, California, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sacramento to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 59% licensed listings)
Top Performing Airbnb Properties in Sacramento (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sacramentobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Bungalow | StayLuxe Mid-Towne
Entire Place • 3 bedrooms
Mid-Century-Modern Airport View Home Hot Tub
Entire Place • 5 bedrooms
Modern 3BR/3BA East Sac Gem - Close to Everything!
Entire Place • 3 bedrooms
Spacious 5BR Home,3 Full Baths! Great for Groups!
Entire Place • 5 bedrooms
River front home w/houseboat, jet skis, and dock
Entire Place • 6 bedrooms
Sacramento Retreat Home | Pool Hot Tub & Mini Golf
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sacramento (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sacramento based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alfonso | 18 | $579,513 | 1772 | 4.65/5.0 |
| Michael | 21 | $529,899 | 2842 | 4.60/5.0 |
| Alex | 22 | $504,905 | 1099 | 4.49/5.0 |
| Ryker | 9 | $439,369 | 651 | 4.86/5.0 |
| Teya | 21 | $311,954 | 704 | 3.36/5.0 |
| Vuja | 15 | $294,045 | 146 | 2.45/5.0 |
| Mesha & Chris | 8 | $289,209 | 706 | 4.89/5.0 |
| Madison | 5 | $284,340 | 145 | 3.75/5.0 |
| Traci And Benjamin | 1 | $264,157 | 18 | 5.00/5.0 |
| Evolve | 12 | $262,746 | 213 | 3.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sacramento.
Dive Deeper: Advanced Sacramento STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sacramento. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSacramento Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sacramento
- The Sacramento Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.6% of the 1,079 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sacramento, House properties are the most common (66.3%), reflecting the local real estate landscape.
- Houses represent a significant 66.3% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 0.6%) offer potential for unique stay experiences.
Sacramento Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sacramento
- The dominant room capacity in Sacramento is 1 bedroom listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.4% of the active Airbnb listings in Sacramento, indicating a high concentration in these sizes.
- A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sacramento.
Sacramento Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sacramento
- The most common guest capacity trend in Sacramento vacation rentals is listings accommodating 4 guests (20.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sacramento STR market, accounting for 41.4% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sacramento.
- On average, properties in Sacramento are equipped to host 3.5 guests.
Sacramento Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sacramento
- The most common availability pattern in Sacramento falls within the 271-366 days range, representing 34.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sacramento (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sacramento Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
295 listings
29.7% of total
2 Nights
233 listings
23.5% of total
3 Nights
54 listings
5.4% of total
4-6 Nights
42 listings
4.2% of total
7-29 Nights
59 listings
5.9% of total
30+ Nights
310 listings
31.2% of total
Key Insights
- The most prevalent minimum stay requirement in Sacramento is 30+ Nights, adopted by 31.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.2%) caters to monthly stays (30+ nights) in Sacramento, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.2% of Sacramento hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sacramento.
Sacramento Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
0.7% of total
Flexible
216 listings
23.7% of total
Moderate
280 listings
30.8% of total
Firm
158 listings
17.4% of total
Strict
250 listings
27.5% of total
Cancellation Policy Insights for Sacramento
- The prevailing Airbnb cancellation policy trend in Sacramento is Moderate, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (44.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.8% market standard in Sacramento.
- Regularly review your cancellation policy against competitors and market demand shifts in Sacramento.
Sacramento STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sacramento
- The overall average booking lead time for vacation rentals in Sacramento is 35 days.
- Guests book furthest in advance for stays during October (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (44 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Sacramento.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Sacramento averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sacramento (2025)
Amenity Prevalence
Amenity Insights for Sacramento
- Essential amenities in Sacramento that guests expect include: Wifi, Air conditioning, Smoke alarm, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sacramento: Wifi, Air conditioning, Smoke alarm, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Carbon monoxide alarm, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sacramento to stay competitive.
Sacramento Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sacramento
- The typical guest profile for Airbnb in Sacramento consists of primarily domestic travelers (94%), often arriving from nearby Sacramento, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and Canada (1.1%).
- Top languages spoken are English (65.5%) followed by Spanish (17%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sacramento and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sacramento Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.73 | 38% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |