Santa Ana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Santa Ana in 2025? Explore comprehensive Airbnb analytics for Santa Ana, California, United States to uncover income potential. This 2025 STR market report for Santa Ana, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 725 active listings.
Whether you're considering an Airbnb investment in Santa Ana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Ana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Ana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Ana (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Ana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Ana is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Ana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,561+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,951 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,158 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,649, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Ana
Santa Ana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Ana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Ana:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Ana
Average Daily Rate (ADR) Airbnb Trends in Santa Ana (2025)
Effective short term rental pricing strategy in Santa Ana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Ana typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $378+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $251 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Santa Ana
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Airbnb Seasonality Analysis & Trends in Santa Ana (2025)
Peak Season (July, June, May)
- Revenue averages $4,693 per month
- Occupancy rates average 60.7%
- Daily rates average $199
Shoulder Season
- Revenue averages $3,765 per month
- Occupancy maintains around 55.3%
- Daily rates hold near $206
Low Season (February, October, November)
- Revenue drops to average $3,104 per month
- Occupancy decreases to average 53.4%
- Daily rates adjust to average $201
Seasonality Insights for Santa Ana
- The Airbnb seasonality in Santa Ana shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Ana's highest earning potential, with monthly revenues capable of climbing to $4,866, occupancy reaching a high of 69.0%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,921, occupancy could drop to 50.1%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Ana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Ana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Ana (2025)
Exploring the top neighborhoods for short-term rentals in Santa Ana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Santa Ana | vibrant area with nightlife, dining, and cultural attractions. Hosts a variety of festivals and events, appealing to young travelers and professionals. | Santa Ana Artists Village, Bowers Museum, Santiago Park, The Observatory, Civic Center |
| Old Town Santa Ana | historic area with charming architecture and cultural significance. Close to various museums and restaurants, making it a popular choice for visitors. | Old Orange County Courthouse, Casa Moreno, The Frida Cinema, Santa Ana Museum of Art, The Kolette House |
| South Santa Ana | emerging neighborhood with diverse dining options and community events. Attracts families looking for local experiences. | Santa Ana Zoo, MainPlace Mall, Santiago Canyon, local farmer's markets, community parks |
| North Santa Ana | save area known for its residential community feel and accessibility to major highways. Great for family stays and longer visits. | The Discovery Cube, Chapman University, local parks, shopping centers, nature trails |
| Santa Ana Heights | quiet and upscale residential neighborhood with scenic views and close proximity to the coast. Ideal for those seeking a tranquil getaway. | Orange Coast College, nestled parks, viewpoints, golf courses, local vineyards |
| Metro East Santa Ana | unfolding area with potential and exciting growth. Ideal for investment as new businesses and amenities develop. | local eateries, community markets, new developments, parks, convivial atmosphere |
| West Santa Ana | growing area with a rich cultural heritage and local charm. Great for guests interested in authentic local experiences. | historic neighborhoods, local festivals, cultural events, community centers, park spaces |
| East Santa Ana | family-friendly neighborhood with access to schools, parks and amenities. Perfect for visiting families looking for comfort and convenience. | local parks, shopping centers, schools, community centers, family eateries |
Understanding Airbnb License Requirements & STR Laws in Santa Ana (2025)
While Santa Ana, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Ana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Santa Ana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Anabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pickleball, Disney, beach, heated pool, sleeps12,
Entire Place • 4 bedrooms
The Hidden Terrace - Disney - Beach - Views
Entire Place • 3 bedrooms
Modern Family Home 5B 3BA｜Minutes to Disney
Entire Place • 5 bedrooms
360° HILLTOP VIEW / Ultra Modern / 15min DISNEY
Entire Place • 4 bedrooms
*Disney Fun Pad* - Hot Tub + Arcade + Theater
Entire Place • 4 bedrooms
Panorama Valley View Estate
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Ana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Ana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #35786994 | 33 | $840,484 | 1678 | 4.89/5.0 |
| Denisse | 12 | $626,635 | 755 | 4.83/5.0 |
| Rafa | 23 | $588,940 | 929 | 4.43/5.0 |
| Andy | 16 | $538,406 | 755 | 3.38/5.0 |
| Trung | 8 | $437,294 | 184 | 3.64/5.0 |
| Ricardo | 2 | $428,407 | 71 | 4.86/5.0 |
| Jen&Joel | 12 | $375,823 | 1365 | 4.84/5.0 |
| Ethan | 29 | $273,776 | 570 | 3.40/5.0 |
| Jerry | 2 | $272,113 | 78 | 4.91/5.0 |
| MyStay | 10 | $266,985 | 508 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Ana.
Dive Deeper: Advanced Santa Ana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Ana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Ana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Ana
- The Santa Ana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.7% of the 725 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Ana, House properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.2% portion, catering likely to families or larger groups.
- The presence of 9.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Santa Ana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Ana
- The dominant room capacity in Santa Ana is 1 bedroom listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.8% of the active Airbnb listings in Santa Ana, indicating a high concentration in these sizes.
- A significant 28.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Ana.
Santa Ana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Ana
- The most common guest capacity trend in Santa Ana vacation rentals is listings accommodating 8+ guests (29.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Santa Ana STR market, accounting for 46.3% of listings.
- 46.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Ana.
- On average, properties in Santa Ana are equipped to host 4.8 guests.
Santa Ana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Ana
- The most common availability pattern in Santa Ana falls within the 91-180 days range, representing 32% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Santa Ana (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Ana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
172 listings
30.6% of total
2 Nights
122 listings
21.7% of total
3 Nights
37 listings
6.6% of total
4-6 Nights
41 listings
7.3% of total
7-29 Nights
62 listings
11% of total
30+ Nights
129 listings
22.9% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Ana is 1 Night, adopted by 30.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.9%) caters to monthly stays (30+ nights) in Santa Ana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.6% of Santa Ana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Ana.
Santa Ana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.4% of total
Flexible
74 listings
13.5% of total
Moderate
127 listings
23.1% of total
Firm
117 listings
21.3% of total
Strict
230 listings
41.8% of total
Cancellation Policy Insights for Santa Ana
- The prevailing Airbnb cancellation policy trend in Santa Ana is Strict, used by 41.8% of listings.
- A majority (63.1%) of hosts in Santa Ana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.8% market standard in Santa Ana.
- With 41.8% using Strict terms, this is a viable option in Santa Ana, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Ana.
Santa Ana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Ana
- The overall average booking lead time for vacation rentals in Santa Ana is 35 days.
- Guests book furthest in advance for stays during July (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Santa Ana.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Santa Ana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Ana (2025)
Amenity Prevalence
Amenity Insights for Santa Ana
- Essential amenities in Santa Ana that guests expect include: Wifi, Smoke alarm, Hot water, TV, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Ana: Wifi, Smoke alarm, Hot water, TV, Heating, Air conditioning.
- Prioritize adding missing essentials: Smoke alarm, Hot water, TV, Heating, Air conditioning.
- Consider adding popular differentiators like Carbon monoxide alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Ana to stay competitive.
Santa Ana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Ana
- The typical guest profile for Airbnb in Santa Ana consists of primarily domestic travelers (88%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.4% of guests.
- Key international markets include United States (88.4%) and Canada (2.7%).
- Top languages spoken are English (60.9%) followed by Spanish (19.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Ana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 349 | $10,630 | $1197.34 | 42% |
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Unincorporated Santa Monica Mountains | 152 | $7,297 | $646.35 | 46% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |