Sebastopol Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Sebastopol in 2025? Explore comprehensive Airbnb analytics for Sebastopol, California, United States to uncover income potential. This 2025 STR market report for Sebastopol, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 121 active listings.
Whether you're considering an Airbnb investment in Sebastopol, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sebastopol Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sebastopol Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sebastopol (2025)
Understanding the monthly revenue variations for Airbnb listings in Sebastopol is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sebastopol is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sebastopol across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,519+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,707 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,986 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,457, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sebastopol
Sebastopol Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sebastopol STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sebastopol:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sebastopol
Average Daily Rate (ADR) Airbnb Trends in Sebastopol (2025)
Effective short term rental pricing strategy in Sebastopol involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sebastopol typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $748+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $476 or more.
- Typical properties (Median) charge around $244 per night.
- Entry-level properties (Bottom 25%) earn around $148 per night.
Average Daily Rate (ADR) Trend by Month in Sebastopol
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Airbnb Seasonality Analysis & Trends in Sebastopol (2025)
Peak Season (July, June, August)
- Revenue averages $7,375 per month
- Occupancy rates average 59.5%
- Daily rates average $327
Shoulder Season
- Revenue averages $5,680 per month
- Occupancy maintains around 49.7%
- Daily rates hold near $381
Low Season (January, February, December)
- Revenue drops to average $4,275 per month
- Occupancy decreases to average 42.5%
- Daily rates adjust to average $364
Seasonality Insights for Sebastopol
- The Airbnb seasonality in Sebastopol shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sebastopol's highest earning potential, with monthly revenues capable of climbing to $7,567, occupancy reaching a high of 60.7%, and ADRs peaking at $462.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,780, occupancy could drop to 39.4%, and ADRs may adjust down to $314.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sebastopol.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sebastopol seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sebastopol (2025)
Exploring the top neighborhoods for short-term rentals in Sebastopol? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sebastopol | The heart of Sebastopol, offering a vibrant mix of shops, restaurants, and cultural attractions. Ideal for tourists looking to explore the local scene and enjoy community events. | Sebastopol Center for the Arts, The Barlow, local farmers market, art galleries, the historic town square |
| Windsor Road | A peaceful neighborhood with proximity to nature and parks, appealing to families and travelers looking to escape the city hustle. Close to the scenic landscapes of Sonoma County. | Ragle Ranch Regional Park, local wineries, Sebastopol's apple orchards, biking trails, Picnic areas |
| Gravenstein Highway | Famous for its apple orchards and rural charm, this area is popular for those wanting a more relaxed countryside experience filled with fruit-picking and local produce. | Gravenstein Apple Fair, historic landmarks, vineyards, field tours, farmers markets |
| Sebastopol Hills | A tranquil hillside neighborhood known for stunning views and hiking trails, perfect for outdoor enthusiasts and those wanting a retreat from daily life. | Laguna de Santa Rosa, hiking trails, bird watching, scenic viewpoints, nature reserves |
| West County | Known for its agricultural backdrop and artistic community, this area attracts visitors seeking cultural and culinary experiences in Sonoma County. | local artisan shops, wineries, food festivals, art studios, community events |
| Jack London State Historic Park | A charming natural area near Sebastopol that attracts nature lovers and history buffs, offering outdoor activities and scenic beauty. | Jack London's home, hiking trails, picnic spots, scenic views of Sonoma mountains |
| Russian River | Just a short drive from Sebastopol, this area is famous for its river activities and beautiful scenery, appealing to adventure seekers all year round. | river rafting, kayaking, picnic areas, wine tasting rooms, wildlife viewing |
| Sonoma County Coast | A bit farther out, this area features breathtaking coastal scenery and is ideal for those seeking beach activities and relaxation near the ocean. | Gualala Point Regional Park, Bodega Bay, coastal hiking trails, beachfront dining, fishing spots |
Understanding Airbnb License Requirements & STR Laws in Sebastopol (2025)
With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Sebastopol. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sebastopol to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 20% licensed listings)
Top Performing Airbnb Properties in Sebastopol (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sebastopolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Award-Winning Sonoma Oasis, Hot Tub, Pool, Bocce
Entire Place • 4 bedrooms
The Ranch
Entire Place • 5 bedrooms
KANZLER | Vineyard House with Hot Tub & Pool
Entire Place • 4 bedrooms
Green Hill Retreat. Pool, Hot Tub, BBQ & Orchard
Entire Place • 2 bedrooms
Heart of the Wine Country Estate 5BR , 14 beds
Entire Place • 5 bedrooms
The Deer Retreat – Privacy and Comfort
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sebastopol (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sebastopol based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Randy | 4 | $418,667 | 195 | 4.92/5.0 |
| George | 2 | $299,505 | 142 | 4.88/5.0 |
| Vanessa | 1 | $295,330 | 64 | 4.95/5.0 |
| Richard And Daniella | 4 | $260,054 | 316 | 4.88/5.0 |
| Mary | 3 | $234,020 | 655 | 4.95/5.0 |
| Jordan And Jennifer | 3 | $215,870 | 67 | 5.00/5.0 |
| River Homes | 2 | $214,549 | 144 | 4.91/5.0 |
| Alex | 1 | $189,210 | 43 | 4.95/5.0 |
| Ehab | 1 | $171,683 | 63 | 4.97/5.0 |
| Dave | 1 | $159,411 | 126 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sebastopol.
Dive Deeper: Advanced Sebastopol STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sebastopol. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSebastopol Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sebastopol
- The Sebastopol Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 121 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sebastopol, House properties are the most common (64.5%), reflecting the local real estate landscape.
- Houses represent a significant 64.5% portion, catering likely to families or larger groups.
- The presence of 17.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, apartment/condo, unique stays (combined 7.4%) offer potential for unique stay experiences.
Sebastopol Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sebastopol
- The dominant room capacity in Sebastopol is 1 bedroom listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.2% of the active Airbnb listings in Sebastopol, indicating a high concentration in these sizes.
- A significant 33.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sebastopol.
Sebastopol Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sebastopol
- The most common guest capacity trend in Sebastopol vacation rentals is listings accommodating 2 guests (29.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Sebastopol STR market, accounting for 52.9% of listings.
- 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sebastopol.
- On average, properties in Sebastopol are equipped to host 4.4 guests.
Sebastopol Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sebastopol
- The most common availability pattern in Sebastopol falls within the 181-270 days range, representing 34.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sebastopol (33.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sebastopol Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
14.3% of total
2 Nights
44 listings
37% of total
3 Nights
11 listings
9.2% of total
4-6 Nights
3 listings
2.5% of total
7-29 Nights
4 listings
3.4% of total
30+ Nights
40 listings
33.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sebastopol is 2 Nights, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.6%) caters to monthly stays (30+ nights) in Sebastopol, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37% of Sebastopol hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- A 2-night minimum appears standard (37%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sebastopol.
Sebastopol Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
6.3% of total
Flexible
12 listings
10.7% of total
Moderate
42 listings
37.5% of total
Firm
28 listings
25% of total
Strict
23 listings
20.5% of total
Cancellation Policy Insights for Sebastopol
- The prevailing Airbnb cancellation policy trend in Sebastopol is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (48.2%) and stricter (45.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Sebastopol.
- Regularly review your cancellation policy against competitors and market demand shifts in Sebastopol.
Sebastopol STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sebastopol
- The overall average booking lead time for vacation rentals in Sebastopol is 53 days.
- Guests book furthest in advance for stays during May (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (63 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Sebastopol.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Sebastopol averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sebastopol (2025)
Amenity Prevalence
Amenity Insights for Sebastopol
- Essential amenities in Sebastopol that guests expect include: Smoke alarm, Wifi, Heating, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sebastopol: Smoke alarm, Wifi, Heating, Hot water, Essentials.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, Hot water, Essentials.
- Consider adding popular differentiators like Carbon monoxide alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sebastopol to stay competitive.
Sebastopol Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sebastopol
- The typical guest profile for Airbnb in Sebastopol consists of primarily domestic travelers (96%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Canada (1.2%).
- Top languages spoken are English (64.9%) followed by Spanish (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Oakland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sebastopol Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Stinson Beach | 95 | $6,886 | $717.10 | 44% |
| Eldridge | 23 | $6,847 | $798.12 | 37% |
| St. Helena | 49 | $6,766 | $769.83 | 38% |
| Irish Beach | 42 | $6,662 | $413.15 | 56% |