Shasta County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Shasta County in 2025? Explore comprehensive Airbnb analytics for Shasta County, California, United States to uncover income potential. This 2025 STR market report for Shasta County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.

Whether you're considering an Airbnb investment in Shasta County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shasta County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Shasta County Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$413
The average rental revenue earned for an occupied room per day in Shasta County.
Occupancy Rate(?)
35.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$55,089
Typical annual income for an Airbnb listing in Shasta County. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
44.1%
Strong growth (44.1%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Shasta County.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Shasta County.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
39
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Shasta County (2025)

Understanding the monthly revenue variations for Airbnb listings in Shasta County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shasta County is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shasta County across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,714+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $7,058 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,170 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,647, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Shasta County

Shasta County Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Shasta County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shasta County:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Shasta County

Average Daily Rate (ADR) Airbnb Trends in Shasta County (2025)

Effective short term rental pricing strategy in Shasta County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shasta County typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $673+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $557 or more.
  • Typical properties (Median) charge around $397 per night.
  • Entry-level properties (Bottom 25%) earn around $244 per night.

Average Daily Rate (ADR) Trend by Month in Shasta County

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Airbnb Seasonality Analysis & Trends in Shasta County (2025)

Peak Season (July, June, August)
  • Revenue averages $8,102 per month
  • Occupancy rates average 48.7%
  • Daily rates average $516
Shoulder Season
  • Revenue averages $5,073 per month
  • Occupancy maintains around 33.9%
  • Daily rates hold near $432
Low Season (January, February, March)
  • Revenue drops to average $3,200 per month
  • Occupancy decreases to average 26.4%
  • Daily rates adjust to average $354

Seasonality Insights for Shasta County

  • The Airbnb seasonality in Shasta County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Shasta County's highest earning potential, with monthly revenues capable of climbing to $9,345, occupancy reaching a high of 56.7%, and ADRs peaking at $525.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,887, occupancy could drop to 25.3%, and ADRs may adjust down to $341.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shasta County.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Shasta County seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Shasta County (2025)

Exploring the top neighborhoods for short-term rentals in Shasta County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Shasta
A popular destination for outdoor enthusiasts, known for boating, fishing, and camping. Attracts tourists seeking water activities and natural beauty.
Lake Shasta, Shasta Caverns, Antler's Marina, Shasta Lake, Mount Shasta
Redding
The largest city in the county, Redding offers urban amenities and attractions. It's a gateway for travelers exploring the northern California outdoors.
Sundial Bridge, Turtle Bay Exploration Park, Shasta State Historic Park, Whiskeytown National Recreation Area, Redding's River Trail
Mount Shasta
A picturesque mountain town known for skiing, hiking, and stunning views of Mount Shasta. Appeals to nature lovers and winter sports enthusiasts.
Mount Shasta Ski Park, McCloud River, Hedge Creek Falls, Mount Shasta Botanical Gardens, Siskiyou Arts Museum
Burney
Home to the famous Burney Falls, this small town offers unique natural beauty and hiking opportunities, attracting nature lovers.
Burney Falls State Park, McArthur-Burney Falls Memorial State Park, Lava Beds National Monument, Hat Creek, Burney Creek
Anderson
A smaller community close to Redding, known for its local wineries and farmland. Ideal for guests seeking a quieter, rural experience.
Anderson River Park, Turtle Bay Exploration Park, Capay Valley, local vineyards, wine tasting tours
Shasta Lake City
A charming city located near the lake, perfect for water activities and outdoor recreation. Attracts guests for its scenic views.
Lake Shasta, Shasta Dam, Shasta Lake Fishing, local parks, nature trails
Weaverville
A historic and charming town known for its gold rush history and stunning surrounding landscapes. Appeals to those interested in history and culture.
Trinity Alps, Weaverville Joss House State Historic Park, local art galleries, historic architecture, Trinity River
Dunsmuir
A small town nestled in the mountains, offering great fishing, hiking, and a laid-back atmosphere. Attracts outdoor enthusiasts and those wanting to relax.
Sacramento River, Dunsmuir Botanical Gardens, Mount Shasta Wilderness, local antique shops, Hiking trails

Understanding Airbnb License Requirements & STR Laws in Shasta County (2025)

While Shasta County, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shasta County to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Shasta County (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Shasta Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Two houses on 5 acres w/ breathtaking views!

Two houses on 5 acres w/ breathtaking views!

Entire Place • 6 bedrooms

$268,795
Revenue
50.4%
Occupancy
$1183.74
Daily Rate
Sleeps 24, The Gathering Place at Shasta Lake

Sleeps 24, The Gathering Place at Shasta Lake

Entire Place • 8 bedrooms

$182,982
Revenue
54.0%
Occupancy
$892.88
Daily Rate
House on the River

House on the River

Entire Place • 5 bedrooms

$119,472
Revenue
49.4%
Occupancy
$657.22
Daily Rate
Lakefront Paradise, 24 Guests, 4 Decks, 2 Hot Tubs

Lakefront Paradise, 24 Guests, 4 Decks, 2 Hot Tubs

Entire Place • 7 bedrooms

$111,111
Revenue
47.1%
Occupancy
$780.35
Daily Rate
Wonderland~Magical retreat; near lake w/hot tub

Wonderland~Magical retreat; near lake w/hot tub

Entire Place • 4 bedrooms

$98,002
Revenue
50.0%
Occupancy
$522.87
Daily Rate
Mountain Cabin w/ Gorgeous Forest Lounge & Hot Tub

Mountain Cabin w/ Gorgeous Forest Lounge & Hot Tub

Entire Place • 4 bedrooms

$89,309
Revenue
55.4%
Occupancy
$423.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Shasta County (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Shasta County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lori10$437,9941964.40/5.0
Kam & Nitu3$421,6371444.89/5.0
Aimee1$182,982614.92/5.0
Brian & Michelle1$119,472704.89/5.0
Ryanne1$98,002674.96/5.0
Kavian1$89,309594.83/5.0
Cees1$82,8325234.92/5.0
Inn4$70,512164.94/5.0
Happy1$68,534204.95/5.0
Regina1$63,616755.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shasta County.

Dive Deeper: Advanced Shasta County STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shasta County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Shasta County Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Shasta County

  • The Shasta County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 39 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Shasta County, House properties are the most common (64.1%), reflecting the local real estate landscape.
  • Houses represent a significant 64.1% portion, catering likely to families or larger groups.
  • The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Shasta County Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Shasta County

  • The dominant room capacity in Shasta County is 3 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 59.0% of the active Airbnb listings in Shasta County, indicating a high concentration in these sizes.
  • A significant 74.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shasta County.

Shasta County Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Shasta County

  • The most common guest capacity trend in Shasta County vacation rentals is listings accommodating 8+ guests (79.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Shasta County STR market, accounting for 89.8% of listings.
  • 79.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shasta County.
  • On average, properties in Shasta County are equipped to host 7.1 guests.

Shasta County Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Shasta County

  • The most common availability pattern in Shasta County falls within the 181-270 days range, representing 43.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Shasta County (41%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Shasta County Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (30.8%)

1 Night

12 listings

30.8% of total

2 Nights (33.3%)

2 Nights

13 listings

33.3% of total

3 Nights (12.8%)

3 Nights

5 listings

12.8% of total

30+ Nights (23.1%)

30+ Nights

9 listings

23.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Shasta County is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.1%) of the Shasta County Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (23.1%) caters to monthly stays (30+ nights) in Shasta County, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 33.3% of Shasta County hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 23.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shasta County.

Shasta County Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (23.7%)

Super Strict 60 Days

9 listings

23.7% of total

Super Strict 30 Days

1 listings

2.6% of total

Flexible (23.7%)

Flexible

9 listings

23.7% of total

Moderate (7.9%)

Moderate

3 listings

7.9% of total

Firm (23.7%)

Firm

9 listings

23.7% of total

Strict (18.4%)

Strict

7 listings

18.4% of total

Cancellation Policy Insights for Shasta County

  • The prevailing Airbnb cancellation policy trend in Shasta County is Super Strict 60 Days, used by 23.7% of listings.
  • There's a relatively balanced mix between guest-friendly (31.6%) and stricter (42.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 60 Days policy to align with the 23.7% market standard in Shasta County.
  • Regularly review your cancellation policy against competitors and market demand shifts in Shasta County.

Shasta County STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Shasta County

  • The overall average booking lead time for vacation rentals in Shasta County is 51 days.
  • Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Shasta County.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Shasta County averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Shasta County (2025)

Amenity Prevalence

Amenity Insights for Shasta County

  • Essential amenities in Shasta County that guests expect include: Smoke alarm, TV, Free parking on premises, Carbon monoxide alarm, Microwave, Air conditioning, Wifi, Fire extinguisher, Coffee maker, Hangers. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Shasta County: Smoke alarm, TV, Free parking on premises, Carbon monoxide alarm, Microwave, Air conditioning, Wifi, Fire extinguisher, Coffee maker, Hangers.
  • Prioritize adding missing essentials: Carbon monoxide alarm, Microwave, Air conditioning, Wifi, Fire extinguisher, Coffee maker, Hangers.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Shasta County to stay competitive.

Shasta County Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Shasta County

  • The typical guest profile for Airbnb in Shasta County consists of primarily domestic travelers (98%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.8% of guests.
  • Key international markets include United States (97.8%) and Canada (0.7%).
  • Top languages spoken are English (68.3%) followed by Spanish (14%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from San Francisco and San Jose.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Shasta County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Irish Beach41$6,736$392.9356%
Albion55$5,483$443.9248%
Caspar43$4,776$394.7548%
Elk25$4,485$431.9738%
Little River59$3,827$326.4343%
Lake Almanor Country Club15$3,671$398.6847%
Fort Bragg218$3,599$350.5939%
Mendocino122$3,595$343.3141%
Penn Valley20$3,388$290.6337%
Lakeport62$3,264$270.3841%

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