Sierra Madre Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Sierra Madre in 2025? Explore comprehensive Airbnb analytics for Sierra Madre, California, United States to uncover income potential. This 2025 STR market report for Sierra Madre, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Sierra Madre, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sierra Madre Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sierra Madre Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$306
The average rental revenue earned for an occupied room per day in Sierra Madre.
Occupancy Rate(?)
53.9%
High demand. Good booking frequency.
Median Annual Revenue(?)
$41,928
Typical annual income for an Airbnb listing in Sierra Madre. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.7%
Slight decrease (-3.7%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Sierra Madre.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Sierra Madre.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sierra Madre (2025)

Understanding the monthly revenue variations for Airbnb listings in Sierra Madre is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sierra Madre is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sierra Madre across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,205+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,695 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,994 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,800, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sierra Madre

Sierra Madre Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sierra Madre STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sierra Madre:

  • Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 58%.
  • Entry-level properties (Bottom 25%) average 42% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sierra Madre

Average Daily Rate (ADR) Airbnb Trends in Sierra Madre (2025)

Effective short term rental pricing strategy in Sierra Madre involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sierra Madre typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $343 or more.
  • Typical properties (Median) charge around $247 per night.
  • Entry-level properties (Bottom 25%) earn around $149 per night.

Average Daily Rate (ADR) Trend by Month in Sierra Madre

Get Live Sierra Madre Market Intelligence 👇

Discover Sierra Madre Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Sierra Madre (2025)

Peak Season (March, April, February)
  • Revenue averages $6,707 per month
  • Occupancy rates average 69.5%
  • Daily rates average $318
Shoulder Season
  • Revenue averages $4,855 per month
  • Occupancy maintains around 55.6%
  • Daily rates hold near $296
Low Season (September, October, November)
  • Revenue drops to average $3,567 per month
  • Occupancy decreases to average 52.4%
  • Daily rates adjust to average $274

Seasonality Insights for Sierra Madre

  • The Airbnb seasonality in Sierra Madre shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sierra Madre's highest earning potential, with monthly revenues capable of climbing to $7,815, occupancy reaching a high of 79.7%, and ADRs peaking at $339.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,128, occupancy could drop to 44.8%, and ADRs may adjust down to $273.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sierra Madre.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sierra Madre seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sierra Madre (2025)

Exploring the top neighborhoods for short-term rentals in Sierra Madre? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Sierra Madre Village
Charming small-town atmosphere with a historic feel. Known for its picturesque streets and community events. Ideal for families and couples looking for a peaceful retreat close to nature.
Sierra Madre Playhouse, Lions Park, Mount Wilson Trail, Kirk Rest Park, Sierra Madre Library
Canyon Crest
Beautiful hillside neighborhood with stunning views and proximity to hiking trails. Attracts outdoor enthusiasts and those looking for a quiet place to relax.
Sierra Madre Canyon, Hiking trails, Canyon Crest Park, Nature reserves
Sierra Madre Foothills
Offers a serene escape with scenic views and access to nature. Popular with those seeking tranquility and nature activities.
Foothill Trail, Sierra Madre Wilderness, Wildflower walks, Beautiful vistas
Sierra Madre Historic District
Rich in history and charm, this area offers a glimpse into the past with its Victorian homes and quaint shops. Great for history buffs and those looking for unique stays.
Historic homes, Sierra Madre's Art Fair, Local boutiques, Rose Parade floats
Mount Wilson
Known for its observatory and hiking trails, this area attracts nature lovers and astronomy enthusiasts. Offers unique experiences for guests.
Mount Wilson Observatory, Hiking trails, Stargazing events, Nature studies
Downtown Sierra Madre
Bustling area with restaurants, cafes, and shops. Convenient for guests who want to enjoy local dining and entertainment.
Local restaurants, Cafes, Shops, Community events
Sierra Madre Park Area
Family-friendly neighborhood with close proximity to parks and recreation facilities. Perfect for families visiting the area.
Sierra Madre Park, Sports fields, Playgrounds, Walking paths
Sierra Madre Arts District
Emerging area with a focus on arts and culture, attracting creative individuals. Great for those looking to experience local art and performances.
Local galleries, Art studios, Performance spaces, Art events

Understanding Airbnb License Requirements & STR Laws in Sierra Madre (2025)

While Sierra Madre, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sierra Madre to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Sierra Madre (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sierra Madrebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Salt Water Pool Over look Rocky Mountain View

Salt Water Pool Over look Rocky Mountain View

Entire Place • 4 bedrooms

$102,778
Revenue
55.6%
Occupancy
$432.93
Daily Rate
Make Memories Fireside! Views! 5 Min. to Hiking

Make Memories Fireside! Views! 5 Min. to Hiking

Entire Place • 3 bedrooms

$97,001
Revenue
40.6%
Occupancy
$507.28
Daily Rate
Beautiful craftsman home with spa & pool.

Beautiful craftsman home with spa & pool.

Entire Place • 3 bedrooms

$77,929
Revenue
40.5%
Occupancy
$706.15
Daily Rate
Southern California Cozy Lavender Cottage

Southern California Cozy Lavender Cottage

Entire Place • 2 bedrooms

$69,945
Revenue
65.1%
Occupancy
$267.96
Daily Rate
Tranquil Craftsman Cottage with Salt Water Pool

Tranquil Craftsman Cottage with Salt Water Pool

Entire Place • N/A

$52,040
Revenue
75.2%
Occupancy
$184.46
Daily Rate
Charming Craftsman Bungalow steps from Village

Charming Craftsman Bungalow steps from Village

Entire Place • 2 bedrooms

$47,003
Revenue
60.0%
Occupancy
$252.00
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sierra Madre (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sierra Madre based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kim And Justin2$109,0322624.95/5.0
Jammie1$102,778744.76/5.0
Elle1$97,001534.91/5.0
Josh1$77,929364.97/5.0
Ryan1$52,0403444.95/5.0
Alan1$47,003584.98/5.0
Josh1$45,130545.00/5.0
Mykie1$43,9962434.98/5.0
Teresa1$40,820995.00/5.0
Mark1$39,339424.74/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sierra Madre.

Dive Deeper: Advanced Sierra Madre STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sierra Madre. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sierra Madre Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sierra Madre

  • The Sierra Madre Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sierra Madre, House properties are the most common (57.1%), reflecting the local real estate landscape.
  • Houses represent a significant 57.1% portion, catering likely to families or larger groups.
  • The presence of 23.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Sierra Madre Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sierra Madre

  • The dominant room capacity in Sierra Madre is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 52.3% of the active Airbnb listings in Sierra Madre, indicating a high concentration in these sizes.
  • A significant 28.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sierra Madre.

Sierra Madre Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sierra Madre

  • The most common guest capacity trend in Sierra Madre vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Sierra Madre STR market, accounting for 47.6% of listings.
  • 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sierra Madre.
  • On average, properties in Sierra Madre are equipped to host 4.8 guests.

Sierra Madre Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sierra Madre

  • The most common availability pattern in Sierra Madre falls within the 181-270 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Sierra Madre (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sierra Madre Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.8%)

1 Night

1 listings

4.8% of total

2 Nights (38.1%)

2 Nights

8 listings

38.1% of total

3 Nights (19%)

3 Nights

4 listings

19% of total

7-29 Nights (9.5%)

7-29 Nights

2 listings

9.5% of total

30+ Nights (28.6%)

30+ Nights

6 listings

28.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Sierra Madre is 2 Nights, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (28.6%) caters to monthly stays (30+ nights) in Sierra Madre, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38.1% of Sierra Madre hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
  • A 2-night minimum appears standard (38.1%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sierra Madre.

Sierra Madre Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

7 listings

33.3% of total

Moderate (19%)

Moderate

4 listings

19% of total

Firm (23.8%)

Firm

5 listings

23.8% of total

Strict (23.8%)

Strict

5 listings

23.8% of total

Cancellation Policy Insights for Sierra Madre

  • The prevailing Airbnb cancellation policy trend in Sierra Madre is Flexible, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (52.3%) and stricter (47.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 33.3% market standard in Sierra Madre.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sierra Madre.

Sierra Madre STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sierra Madre

  • The overall average booking lead time for vacation rentals in Sierra Madre is 44 days.
  • Guests book furthest in advance for stays during December (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (54 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Sierra Madre.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
  • Monitor your own booking lead times against these Sierra Madre averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sierra Madre (2025)

Amenity Prevalence

Amenity Insights for Sierra Madre

  • Essential amenities in Sierra Madre that guests expect include: Wifi, Hair dryer, Hot water, Air conditioning, Hangers, Heating, Bed linens, TV, Smoke alarm, Iron. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sierra Madre: Wifi, Hair dryer, Hot water, Air conditioning, Hangers, Heating, Bed linens, TV, Smoke alarm, Iron.
  • Prioritize adding missing essentials: Bed linens, TV, Smoke alarm, Iron.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sierra Madre to stay competitive.

Sierra Madre Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sierra Madre

  • The typical guest profile for Airbnb in Sierra Madre consists of primarily domestic travelers (90%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 90.1% of guests.
  • Key international markets include United States (90.1%) and United Kingdom (1.9%).
  • Top languages spoken are English (62.4%) followed by Spanish (14.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Los Angeles and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sierra Madre Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Malibu383$8,393$1251.9338%
Montecito147$7,537$855.6045%
Newport Beach1,295$7,035$676.7945%
Avalon219$6,437$647.3738%
Toro Canyon38$6,424$720.6541%
Rancho Santa Fe32$6,378$912.0038%
Unincorporated Santa Monica Mountains162$6,243$736.3342%
Tenaja10$5,907$599.3146%
Manhattan Beach275$5,848$512.7850%
Santa Margarita Ranchos19$5,704$464.0537%

Maximize Your Airbnb Income in Sierra Madre

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights