Somerset Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Somerset in 2025? Explore comprehensive Airbnb analytics for Somerset, California, United States to uncover income potential. This 2025 STR market report for Somerset, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Somerset, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somerset Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somerset Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somerset (2025)
Understanding the monthly revenue variations for Airbnb listings in Somerset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somerset is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somerset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,018+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,040 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,369 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,358, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somerset
Somerset Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somerset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somerset:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somerset
Average Daily Rate (ADR) Airbnb Trends in Somerset (2025)
Effective short term rental pricing strategy in Somerset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somerset typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $371+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
- Typical properties (Median) charge around $220 per night.
- Entry-level properties (Bottom 25%) earn around $166 per night.
Average Daily Rate (ADR) Trend by Month in Somerset
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Airbnb Seasonality Analysis & Trends in Somerset (2025)
Peak Season (June, May, July)
- Revenue averages $4,451 per month
- Occupancy rates average 43.7%
- Daily rates average $236
Shoulder Season
- Revenue averages $2,911 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $242
Low Season (January, February, March)
- Revenue drops to average $1,668 per month
- Occupancy decreases to average 20.0%
- Daily rates adjust to average $262
Seasonality Insights for Somerset
- The Airbnb seasonality in Somerset shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somerset's highest earning potential, with monthly revenues capable of climbing to $4,961, occupancy reaching a high of 48.8%, and ADRs peaking at $271.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,503, occupancy could drop to 17.1%, and ADRs may adjust down to $233.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somerset.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somerset seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somerset (2025)
Exploring the top neighborhoods for short-term rentals in Somerset? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Somerset Beach | Beautiful beach area that offers stunning ocean views and serene surroundings. Perfect for vacationers looking to unwind on the sandy shores. | Somerset Beach Park, Pier, Walking Trails, Scenic Overlooks |
| Lake Isabella | A popular destination for outdoor enthusiasts with opportunities for fishing, boating, and hiking. Ideal for guests seeking adventure and natural beauty. | Lake Isabella, Isabella Dam, Hiking Trails, Fishing Spots |
| Kern River Valley | Known for its stunning landscapes and recreational activities. Attracts travelers looking for a mix of relaxation and outdoor activities. | Kern River, Kern River Rafting, Hiking and Biking Trails, Camping Grounds |
| Wofford Heights | A charming small community with easy access to the lake and mountains. Appeals to families and those looking for a peaceful retreat. | Wofford Heights Park, Lake Activities, Nearby Hiking Trails, Local Restaurants |
| Bodfish | A quaint area with a rich history and access to natural wonders. Attracts those interested in a rural escape and exploring local culture. | Bodfish Community Center, Historic Sites, Nature Trails |
| Pine Flat Lake | Great for fishing, camping, and enjoying nature. Ideal for families and groups looking for outdoor fun. | Pine Flat Lake, Campgrounds, Nature Trails, Biking Trails |
| California City | A growing area with affordable properties and a small-town feel. Attracts budget-conscious travelers looking for a quiet atmosphere. | California City Community Center, Local Parks, Nearby Attractions |
| Ridgecrest | Offers unique desert landscapes and a variety of attractions. Suitable for travelers looking for a mix of urban and outdoor experiences. | Ridgecrest Mojave Desert, China Lake Naval Air Station Museum, Local Arts Scene, Hiking in the Desert |
Understanding Airbnb License Requirements & STR Laws in Somerset (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Somerset. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somerset to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Somerset (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somersetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Majestic Lux Ranch Oasis/Wineries/Apple Hill/Tahoe
Entire Place • 3 bedrooms
Vineyard View Cottage - Located on Winery Estate!
Entire Place • 3 bedrooms
Live Yellowstone with a winery!
Entire Place • 2 bedrooms
7-up Ranch -Fairplay Country Charm Cabin - Suite 1
Entire Place • 1 bedroom
New Fairplay Lodge in wine country
Entire Place • 4 bedrooms
Toogood Winery Tiny Home - Primitivo Palace
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somerset (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somerset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kayla | 3 | $105,065 | 74 | 4.98/5.0 |
| Orlanda | 3 | $99,565 | 43 | 5.00/5.0 |
| Michelle | 1 | $70,253 | 42 | 5.00/5.0 |
| Elliot | 1 | $62,479 | 67 | 4.99/5.0 |
| Randy | 1 | $52,207 | 3 | 5.00/5.0 |
| Susan | 1 | $45,332 | 114 | 4.93/5.0 |
| Justin | 1 | $38,025 | 65 | 4.94/5.0 |
| Sree | 1 | $36,672 | 60 | 5.00/5.0 |
| Mariam | 1 | $29,999 | 74 | 4.78/5.0 |
| Cristy | 1 | $27,832 | 35 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somerset.
Dive Deeper: Advanced Somerset STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somerset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomerset Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somerset
- The Somerset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somerset, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Somerset Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somerset
- The dominant room capacity in Somerset is 1 bedroom listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.0% of the active Airbnb listings in Somerset, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Somerset.
Somerset Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somerset
- The most common guest capacity trend in Somerset vacation rentals is listings accommodating 2 guests (24%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Somerset STR market, accounting for 48.0% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somerset.
- On average, properties in Somerset are equipped to host 3.6 guests.
Somerset Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somerset
- The most common availability pattern in Somerset falls within the 181-270 days range, representing 56% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Somerset (56%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somerset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
62.5% of total
2 Nights
9 listings
37.5% of total
Key Insights
- The most prevalent minimum stay requirement in Somerset is 1 Night, adopted by 62.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Somerset Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.5% of Somerset hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somerset.
Somerset Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
29.2% of total
Moderate
9 listings
37.5% of total
Firm
4 listings
16.7% of total
Strict
4 listings
16.7% of total
Cancellation Policy Insights for Somerset
- The prevailing Airbnb cancellation policy trend in Somerset is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Somerset.
- Regularly review your cancellation policy against competitors and market demand shifts in Somerset.
Somerset STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somerset
- The overall average booking lead time for vacation rentals in Somerset is 60 days.
- Guests book furthest in advance for stays during June (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Somerset.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Somerset averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somerset (2025)
Amenity Prevalence
Amenity Insights for Somerset
- Essential amenities in Somerset that guests expect include: Essentials, Smoke alarm, Air conditioning, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Carbon monoxide alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somerset: Essentials, Smoke alarm, Air conditioning, Heating, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Heating, Free parking on premises.
- Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somerset to stay competitive.
Somerset Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somerset
- The typical guest profile for Airbnb in Somerset consists of primarily domestic travelers (98%), often arriving from nearby Reno, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and United Kingdom (0.8%).
- Top languages spoken are English (76.7%) followed by Spanish (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Reno and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somerset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenbrook | 29 | $9,613 | $813.36 | 45% |
| Wawona | 60 | $7,157 | $517.09 | 48% |
| Zephyr Cove | 178 | $6,596 | $585.58 | 38% |
| Yosemite National Park | 228 | $6,466 | $466.68 | 46% |
| Incline Village-Crystal Bay | 162 | $5,653 | $537.06 | 40% |
| Yosemite West | 27 | $5,312 | $330.07 | 52% |
| Meyers | 190 | $5,189 | $420.43 | 43% |
| Carnelian Bay | 349 | $5,186 | $487.70 | 40% |
| Stateline | 29 | $5,155 | $479.76 | 45% |
| Tahoma | 188 | $4,936 | $494.37 | 40% |