St. Helena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in St. Helena in 2025? Explore comprehensive Airbnb analytics for St. Helena, California, United States to uncover income potential. This 2025 STR market report for St. Helena, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in St. Helena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Helena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Helena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Helena (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Helena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Helena is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Helena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $24,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $11,889 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,707 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,888, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Helena
St. Helena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Helena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Helena:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Helena
Average Daily Rate (ADR) Airbnb Trends in St. Helena (2025)
Effective short term rental pricing strategy in St. Helena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Helena typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,968+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $978 or more.
- Typical properties (Median) charge around $509 per night.
- Entry-level properties (Bottom 25%) earn around $312 per night.
Average Daily Rate (ADR) Trend by Month in St. Helena
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Airbnb Seasonality Analysis & Trends in St. Helena (2025)
Peak Season (March, May, October)
- Revenue averages $11,638 per month
- Occupancy rates average 39.7%
- Daily rates average $888
Shoulder Season
- Revenue averages $10,315 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $772
Low Season (January, February, December)
- Revenue drops to average $6,723 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $830
Seasonality Insights for St. Helena
- The Airbnb seasonality in St. Helena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Helena's highest earning potential, with monthly revenues capable of climbing to $11,882, occupancy reaching a high of 46.2%, and ADRs peaking at $969.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,825, occupancy could drop to 25.9%, and ADRs may adjust down to $716.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Helena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Helena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Helena (2025)
Exploring the top neighborhoods for short-term rentals in St. Helena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown St. Helena | Charming downtown area known for its historic buildings, boutique shops, and dining options. A prime location for tourists wanting to explore the heart of Napa Valley. | Beringer Vineyards, St. Helena Farmers' Market, Chef Thomas Keller's Bouchon, Robert Mondavi Winery, The Culinary Institute of America |
| Wine Country | The surrounding vineyards and wineries of St. Helena attract wine enthusiasts from all over. Ideal for travelers seeking a peaceful getaway in the picturesque wine landscape. | V. Sattui Winery, Joseph Phelps Vineyards, Pine Ridge Vineyards, Castello di Amorosa, Merryvale Vineyards |
| Napa Valley State Park | Nature lovers will appreciate this area for its stunning hiking trails and natural beauty. Offers a different experience for guests looking to connect with nature. | Bothe-Napa Valley State Park hiking trails, Picnic areas, Wildlife viewing, Nature education programs |
| Calistoga | Nearby Calistoga is known for its hot springs and wellness resorts. It is popular among tourists looking to relax and rejuvenate in luxurious spa settings. | Calistoga Hot Springs, Old Faithful Geyser of California, Castello di Amorosa, Chateau Montelena Winery, Calistoga Spa Hot Springs |
| Yountville | A culinary destination with world-class restaurants and lush landscapes. Attracts foodies and those seeking upscale dining experiences paired with fine wines. | The French Laundry, Bouchon Bistro, Yountville Park, V Marketplace, Domaine Chandon |
| Oakville | Known for some of the most prestigious wineries in the world, this area attracts serious wine aficionados looking for premium experiences and tastings. | Robert Mondavi Winery, Stag's Leap Wine Cellars, Opus One Winery, Groth Vineyards, Silver Oak Cellars |
| Pope Valley | A quieter, off-the-beaten-path location that offers privacy and a more rustic Napa Valley experience, appealing to those looking for seclusion. | Napa Valley Vine Trail, Bison Prairie, AETNA Springs, Local wineries |
| Rutherford | A small, charming community in the heart of Napa Valley, known for its idyllic country roads and lovely vineyards. A serene choice for travelers. | Rutherford Hill Winery, Caymus Vineyards, Cinelands Vineyards, Anderson's Conn Valley Vineyards, Spelletich Family Wine |
Understanding Airbnb License Requirements & STR Laws in St. Helena (2025)
While St. Helena, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Helena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in St. Helena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Helenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Mountaintop Estate in Napa Valley
Entire Place • 6 bedrooms
St. Helena Resort Style Home • Steps 2 Main Street
Entire Place • 3 bedrooms
Spring Mountain Retreat
Entire Place • 4 bedrooms
Renovated Farm House Downtown!
Entire Place • 4 bedrooms
Maison Fleurie Private Retreat
Entire Place • 2 bedrooms
Wine Country in-town home - sleeps six!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Helena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Helena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monica | 1 | $618,977 | 13 | 5.00/5.0 |
| Carl | 1 | $312,197 | 85 | 4.99/5.0 |
| Andre | 2 | $281,063 | 145 | 4.96/5.0 |
| Jim | 1 | $266,782 | 4 | 5.00/5.0 |
| Christine | 1 | $246,527 | 85 | 4.98/5.0 |
| Inn St Helena | 3 | $179,059 | 147 | 4.82/5.0 |
| James | 1 | $172,067 | 23 | 5.00/5.0 |
| Georgina | 1 | $170,191 | 28 | 5.00/5.0 |
| Jim | 1 | $135,447 | 12 | 5.00/5.0 |
| Jill | 1 | $133,680 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Helena.
Dive Deeper: Advanced St. Helena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Helena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Helena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Helena
- The St. Helena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Helena, House properties are the most common (81.6%), reflecting the local real estate landscape.
- Houses represent a significant 81.6% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 6.1%) offer potential for unique stay experiences.
St. Helena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Helena
- The dominant room capacity in St. Helena is 3 bedrooms listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 63.2% of the active Airbnb listings in St. Helena, indicating a high concentration in these sizes.
- A significant 53.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Helena.
St. Helena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Helena
- The most common guest capacity trend in St. Helena vacation rentals is listings accommodating 6 guests (30.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the St. Helena STR market, accounting for 55.1% of listings.
- 51.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Helena.
- On average, properties in St. Helena are equipped to host 5.1 guests.
St. Helena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Helena
- The most common availability pattern in St. Helena falls within the 271-366 days range, representing 44.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. Helena (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Helena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
6.4% of total
2 Nights
8 listings
17% of total
3 Nights
7 listings
14.9% of total
4-6 Nights
2 listings
4.3% of total
7-29 Nights
7 listings
14.9% of total
30+ Nights
20 listings
42.6% of total
Key Insights
- The most prevalent minimum stay requirement in St. Helena is 30+ Nights, adopted by 42.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.6%) caters to monthly stays (30+ nights) in St. Helena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.6% of St. Helena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Helena.
St. Helena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
7.1% of total
Super Strict 30 Days
2 listings
4.8% of total
Flexible
3 listings
7.1% of total
Moderate
3 listings
7.1% of total
Firm
13 listings
31% of total
Strict
18 listings
42.9% of total
Cancellation Policy Insights for St. Helena
- The prevailing Airbnb cancellation policy trend in St. Helena is Strict, used by 42.9% of listings.
- A majority (73.9%) of hosts in St. Helena utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.9% market standard in St. Helena.
- With 42.9% using Strict terms, this is a viable option in St. Helena, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Helena.
St. Helena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Helena
- The overall average booking lead time for vacation rentals in St. Helena is 67 days.
- Guests book furthest in advance for stays during June (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (96 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in St. Helena.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these St. Helena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Helena (2025)
Amenity Prevalence
Amenity Insights for St. Helena
- Essential amenities in St. Helena that guests expect include: Smoke alarm, Wifi, Free parking on premises, Air conditioning, Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Helena: Smoke alarm, Wifi, Free parking on premises, Air conditioning, Heating, Kitchen, TV.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Heating, Kitchen, TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Helena to stay competitive.
St. Helena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Helena
- The typical guest profile for Airbnb in St. Helena consists of primarily domestic travelers (95%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United States (94.8%) and Canada (1.5%).
- Top languages spoken are English (69.8%) followed by Spanish (15.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Helena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Stinson Beach | 95 | $6,886 | $717.10 | 44% |
| Eldridge | 23 | $6,847 | $798.12 | 37% |
| Irish Beach | 42 | $6,662 | $413.15 | 56% |
| Muir Beach | 10 | $6,450 | $423.28 | 56% |