Sunnyvale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Sunnyvale in 2025? Explore comprehensive Airbnb analytics for Sunnyvale, California, United States to uncover income potential. This 2025 STR market report for Sunnyvale, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 268 active listings.
Whether you're considering an Airbnb investment in Sunnyvale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunnyvale Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunnyvale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunnyvale (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunnyvale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunnyvale is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunnyvale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,509+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,514 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,917 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $991, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunnyvale
Sunnyvale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunnyvale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunnyvale:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunnyvale
Average Daily Rate (ADR) Airbnb Trends in Sunnyvale (2025)
Effective short term rental pricing strategy in Sunnyvale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunnyvale typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Sunnyvale
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Airbnb Seasonality Analysis & Trends in Sunnyvale (2025)
Peak Season (July, May, August)
- Revenue averages $3,031 per month
- Occupancy rates average 60.9%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,555 per month
- Occupancy maintains around 51.2%
- Daily rates hold near $136
Low Season (March, September, October)
- Revenue drops to average $2,298 per month
- Occupancy decreases to average 49.5%
- Daily rates adjust to average $138
Seasonality Insights for Sunnyvale
- The Airbnb seasonality in Sunnyvale shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunnyvale's highest earning potential, with monthly revenues capable of climbing to $3,108, occupancy reaching a high of 62.8%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,251, occupancy could drop to 45.7%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunnyvale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunnyvale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunnyvale (2025)
Exploring the top neighborhoods for short-term rentals in Sunnyvale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sunnyvale | The heart of Sunnyvale, featuring a mix of commercial and residential spaces, and a variety of dining and shopping options. Ideal for both short-term travelers and business visitors seeking convenience. | Sunnyvale Farmers Market, Sunnyvale Public Library, Murphy Avenue dining, Las Palmas Park, Sunnyvale Heritage Park Museum |
| Sunnyvale Town Center | A vibrant shopping center that attracts both locals and tourists. The area is great for hosting Airbnb guests who want easy access to retail shops, restaurants, and entertainment. | Sunnyvale Town Center, AMC Theatres, Urban Air Adventure Park, Various dining options, Shopping boutiques |
| Muirwood Community | A quiet, residential neighborhood with easy access to parks and recreational areas. Ideal for families and long-term stays, close to tech companies and schools. | Muirwood Park, Sunnyvale Golf Course, Local school districts, Community centers, Nature trails |
| Lakewood | A family-friendly community with beautiful parks and lakes. Great for guests looking for a peaceful retreat while still being close to the city’s attractions. | Lakewood Park, Sunnyvale Baylands Park, Local hiking trails, Community playgrounds, Nearby shopping areas |
| North Sunnyvale | A diverse neighborhood that is close to many tech companies, making it popular among business travelers and tech professionals. | Sunnyvale Municipal Golf Course, Tech company offices, Various cafes and restaurants, Nearby parks, Shopping centers |
| Washington Park | A beautiful area known for its historic homes and close-knit community vibe. Offers a nice mix of urban and suburban life, appealing to a wide variety of guests. | Washington Park, Historic home tours, Community events, Local coffee shops, Art galleries |
| Valley Fair District | A popular shopping and dining destination that attracts visitors from all around. Excellent for hosting guests who want a vibrant atmosphere. | Westfield Valley Fair, Local restaurants, St. Jude's Church, Valley Fair Mall, Cinemark movie theaters |
| Chavez Park | A recreational area perfect for those who enjoy outdoor activities, making it a fit for guests looking for an active vacation. | Chavez Park, Sunnyvale Skate Park, Playgrounds, Running trails, Green spaces for picnics |
Understanding Airbnb License Requirements & STR Laws in Sunnyvale (2025)
Yes, Sunnyvale, California, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunnyvale to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Sunnyvale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunnyvalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bay Area Luxury Stay: Prime 3BR/3.5BA Home
Entire Place • 3 bedrooms
@ Marbella Lane - Contemporary Sophisticated Home
Entire Place • 4 bedrooms
@ Marbella Lane - Exquisite Home | 3BR
Entire Place • 3 bedrooms
Sunnyvale House With King Bed/AC/Fast Wi-Fi
Entire Place • 4 bedrooms
Stylish 3B2B House in Sunnyvale w/ Fast WI-FI
Entire Place • 3 bedrooms
Orchard Garden House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunnyvale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunnyvale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emily | 11 | $353,656 | 71 | 4.45/5.0 |
| James | 1 | $174,617 | 48 | 4.98/5.0 |
| Rainee | 3 | $169,698 | 376 | 4.92/5.0 |
| Marbella | 1 | $153,558 | 64 | 4.73/5.0 |
| Wilson | 2 | $139,002 | 279 | 4.89/5.0 |
| Maria | 3 | $134,566 | 160 | 3.27/5.0 |
| Marbella | 1 | $129,715 | 29 | 4.59/5.0 |
| Ying | 12 | $120,772 | 102 | 4.49/5.0 |
| Tristan | 5 | $120,001 | 97 | 4.95/5.0 |
| Corporate Inn | 14 | $111,388 | 855 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunnyvale.
Dive Deeper: Advanced Sunnyvale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunnyvale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunnyvale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunnyvale
- The Sunnyvale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 51.1% of the 268 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 48.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sunnyvale, House properties are the most common (65.7%), reflecting the local real estate landscape.
- Houses represent a significant 65.7% portion, catering likely to families or larger groups.
- The presence of 10.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Sunnyvale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunnyvale
- The dominant room capacity in Sunnyvale is 1 bedroom listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 46.6% of the active Airbnb listings in Sunnyvale, indicating a high concentration in these sizes.
Sunnyvale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunnyvale
- The most common guest capacity trend in Sunnyvale vacation rentals is listings accommodating 2 guests (26.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sunnyvale STR market, accounting for 37.3% of listings.
- 10.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunnyvale.
- On average, properties in Sunnyvale are equipped to host 2.1 guests.
Sunnyvale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunnyvale
- The most common availability pattern in Sunnyvale falls within the 271-366 days range, representing 40.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sunnyvale (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunnyvale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
58 listings
24.2% of total
2 Nights
44 listings
18.3% of total
3 Nights
14 listings
5.8% of total
4-6 Nights
14 listings
5.8% of total
7-29 Nights
22 listings
9.2% of total
30+ Nights
88 listings
36.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sunnyvale is 30+ Nights, adopted by 36.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.7%) caters to monthly stays (30+ nights) in Sunnyvale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.7% of Sunnyvale hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunnyvale.
Sunnyvale Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
50 listings
22.5% of total
Moderate
56 listings
25.2% of total
Firm
41 listings
18.5% of total
Strict
75 listings
33.8% of total
Cancellation Policy Insights for Sunnyvale
- The prevailing Airbnb cancellation policy trend in Sunnyvale is Strict, used by 33.8% of listings.
- A majority (52.3%) of hosts in Sunnyvale utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.8% market standard in Sunnyvale.
- With 33.8% using Strict terms, this is a viable option in Sunnyvale, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunnyvale.
Sunnyvale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunnyvale
- The overall average booking lead time for vacation rentals in Sunnyvale is 50 days.
- Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Sunnyvale.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Sunnyvale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunnyvale (2025)
Amenity Prevalence
Amenity Insights for Sunnyvale
- Essential amenities in Sunnyvale that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, Heating, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Hair dryer, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunnyvale: Wifi, Smoke alarm, Carbon monoxide alarm, Heating, Hot water, Essentials.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Carbon monoxide alarm, Heating, Hot water, Essentials.
- Consider adding popular differentiators like Shampoo or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunnyvale to stay competitive.
Sunnyvale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunnyvale
- The typical guest profile for Airbnb in Sunnyvale consists of primarily domestic travelers (82%), often arriving from nearby Sunnyvale, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.0% of guests.
- Key international markets include United States (82%) and China (2.7%).
- Top languages spoken are English (57.2%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sunnyvale and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunnyvale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Marshall | 19 | $7,772 | $541.79 | 51% |