Susanville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Susanville in 2025? Explore comprehensive Airbnb analytics for Susanville, California, United States to uncover income potential. This 2025 STR market report for Susanville, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Susanville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Susanville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Susanville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Susanville (2025)
Understanding the monthly revenue variations for Airbnb listings in Susanville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Susanville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Susanville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,850+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,908 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,622 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,868, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Susanville
Susanville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Susanville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Susanville:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Susanville
Average Daily Rate (ADR) Airbnb Trends in Susanville (2025)
Effective short term rental pricing strategy in Susanville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Susanville typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Susanville
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Airbnb Seasonality Analysis & Trends in Susanville (2025)
Peak Season (June, July, May)
- Revenue averages $4,260 per month
- Occupancy rates average 62.1%
- Daily rates average $220
Shoulder Season
- Revenue averages $3,162 per month
- Occupancy maintains around 56.7%
- Daily rates hold near $166
Low Season (January, February, December)
- Revenue drops to average $2,281 per month
- Occupancy decreases to average 42.8%
- Daily rates adjust to average $154
Seasonality Insights for Susanville
- The Airbnb seasonality in Susanville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Susanville's highest earning potential, with monthly revenues capable of climbing to $4,822, occupancy reaching a high of 69.5%, and ADRs peaking at $227.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,061, occupancy could drop to 38.7%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Susanville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Susanville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Susanville (2025)
Exploring the top neighborhoods for short-term rentals in Susanville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Susanville | A serene area known for its stunning lake views and outdoor activities. It attracts tourists looking for nature, fishing, hiking, and relaxing by the water. | Lake Susanville, Bizz Johnson Trail, Fishing, Camping, Picnic Areas |
| Susanville Historic Downtown | The heart of Susanville with charming historic buildings and local shops. This area draws visitors interested in the history and culture of the region. | Historic Courthouse, Susanville Ranch Park, Local Restaurants, Shopping, Community Events |
| Lassen County Fairgrounds | A popular site for annual events and fairs. Great for visitors attending shows, fairs, and community activities throughout the year. | Lassen County Fair, Sporting Events, Concerts, Community Gatherings |
| Bizz Johnson Trailhead | A favorite spot for hikers and outdoor enthusiasts, this area is perfect for those looking to explore nature and enjoy scenic views. | Bizz Johnson Trail, Hiking, Biking, Birdwatching, Photography Opportunities |
| Eagle Lake | Located just a short drive from Susanville, this area is known for its beautiful landscapes and provides recreational activities year-round, appealing to nature lovers. | Eagle Lake, Birdwatching, Fishing, Boating, Camping |
| Lassen Volcanic National Park | A short trip from Susanville, this national park offers unique geological features and attracts visitors seeking adventure and natural beauty. | Volcanic Landscapes, Hiking Trails, Hot Springs, Wildlife Viewing, Camping |
| Susan River | A tranquil area perfect for fishing and enjoying nature. Attracts those looking to relax and engage in outdoor activities along the river. | Fishing, Wildlife Viewing, Picnic Areas, Walking Trails, Scenic Views |
| Local Dining and Breweries | Susanville offers several local eateries and breweries that provide a taste of the region's culinary scene, attracting food enthusiasts and travelers. | Local Breweries, Diverse Cuisine, Wine Tasting, Food Festivals, Community Markets |
Understanding Airbnb License Requirements & STR Laws in Susanville (2025)
While Susanville, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Susanville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Susanville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Susanvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Peaceful Escape: Hiking, Fishing, sleeps-12
Entire Place • 5 bedrooms
The Cottage - Summer Family Getaway!
Entire Place • 3 bedrooms
Large House Near River, Lakes, Casino. Sleeps 25
Entire Place • 5 bedrooms
Charming Casa for 2 Most Comfy King Bed w. Garage
Entire Place • 1 bedroom
The Cabin - Summertime! Woot Woot!
Entire Place • N/A
Eagle Lake Home with Lake Views!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Susanville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Susanville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 2 | $141,746 | 41 | 4.88/5.0 |
| Jon & Lisa | 2 | $89,341 | 726 | 4.92/5.0 |
| Quincy | 3 | $55,276 | 276 | 4.95/5.0 |
| Peggy | 2 | $44,806 | 29 | 4.97/5.0 |
| Therese | 1 | $34,075 | 22 | 5.00/5.0 |
| Eric | 1 | $30,738 | 18 | 4.94/5.0 |
| Andrea | 1 | $30,573 | 212 | 4.95/5.0 |
| Mindy | 1 | $29,828 | 80 | 4.99/5.0 |
| Laurissa And Larry | 1 | $22,501 | 87 | 4.98/5.0 |
| Sameere | 1 | $21,665 | 95 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Susanville.
Dive Deeper: Advanced Susanville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Susanville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSusanville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Susanville
- The Susanville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Susanville, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Susanville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Susanville
- The dominant room capacity in Susanville is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.7% of the active Airbnb listings in Susanville, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Susanville.
Susanville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Susanville
- The most common guest capacity trend in Susanville vacation rentals is listings accommodating 2 guests (21.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Susanville STR market, accounting for 42.2% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Susanville.
- On average, properties in Susanville are equipped to host 4.4 guests.
Susanville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Susanville
- The most common availability pattern in Susanville falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Susanville (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Susanville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
47.4% of total
2 Nights
6 listings
31.6% of total
3 Nights
1 listings
5.3% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Susanville is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Susanville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Susanville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Susanville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Susanville.
Susanville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
57.9% of total
Moderate
1 listings
5.3% of total
Firm
4 listings
21.1% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Susanville
- The prevailing Airbnb cancellation policy trend in Susanville is Flexible, used by 57.9% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.9% market standard in Susanville.
- Given the high prevalence of Flexible policies (57.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Susanville.
Susanville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Susanville
- The overall average booking lead time for vacation rentals in Susanville is 33 days.
- Guests book furthest in advance for stays during June (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Susanville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Susanville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Susanville (2025)
Amenity Prevalence
Amenity Insights for Susanville
- Essential amenities in Susanville that guests expect include: Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Cooking basics, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Susanville: Smoke alarm, TV.
- Consider adding popular differentiators like Air conditioning or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Susanville to stay competitive.
Susanville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Susanville
- The typical guest profile for Airbnb in Susanville consists of primarily domestic travelers (99%), often arriving from nearby Redding, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and Canada (0.3%).
- Top languages spoken are English (79.9%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Redding and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Susanville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenbrook | 31 | $7,144 | $833.97 | 39% |
| Carnelian Bay | 360 | $5,107 | $538.84 | 38% |
| Homewood | 150 | $4,775 | $566.03 | 37% |
| Tahoma | 199 | $4,721 | $565.70 | 36% |
| Incline Village-Crystal Bay | 222 | $4,528 | $540.04 | 35% |
| Olympic Valley | 430 | $4,487 | $550.63 | 36% |
| Tahoe Vista | 235 | $4,244 | $452.30 | 38% |
| Tahoe City | 796 | $4,198 | $516.61 | 36% |
| Truckee | 1,574 | $4,107 | $549.90 | 33% |
| Kings Beach | 467 | $4,058 | $439.91 | 38% |