Templeton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Templeton in 2025? Explore comprehensive Airbnb analytics for Templeton, California, United States to uncover income potential. This 2025 STR market report for Templeton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 154 active listings.
Whether you're considering an Airbnb investment in Templeton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Templeton Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Templeton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Templeton (2025)
Understanding the monthly revenue variations for Airbnb listings in Templeton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Templeton is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Templeton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,303+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,304 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,582 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,936, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Templeton
Templeton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Templeton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Templeton:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Templeton
Average Daily Rate (ADR) Airbnb Trends in Templeton (2025)
Effective short term rental pricing strategy in Templeton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Templeton typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,050+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $584 or more.
- Typical properties (Median) charge around $291 per night.
- Entry-level properties (Bottom 25%) earn around $183 per night.
Average Daily Rate (ADR) Trend by Month in Templeton
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Airbnb Seasonality Analysis & Trends in Templeton (2025)
Peak Season (July, June, August)
- Revenue averages $7,974 per month
- Occupancy rates average 48.6%
- Daily rates average $458
Shoulder Season
- Revenue averages $5,644 per month
- Occupancy maintains around 41.2%
- Daily rates hold near $454
Low Season (January, February, March)
- Revenue drops to average $4,062 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $483
Seasonality Insights for Templeton
- The Airbnb seasonality in Templeton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Templeton's highest earning potential, with monthly revenues capable of climbing to $8,610, occupancy reaching a high of 54.4%, and ADRs peaking at $509.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,572, occupancy could drop to 31.4%, and ADRs may adjust down to $432.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Templeton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Templeton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Templeton (2025)
Exploring the top neighborhoods for short-term rentals in Templeton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Templeton | A charming small-town area with a quaint atmosphere and proximity to local shops and eateries. Ideal for visitors looking for a peaceful getaway while being close to local attractions. | Templeton Community Park, Templeton Historical Museum, Local farmer's market, Wine tasting rooms, Art galleries |
| Templeton Wine Country | Surrounded by beautiful vineyards and wineries, this area attracts wine enthusiasts and couples looking for a romantic retreat. Excellent for Airbnb rentals focused on wine tourism. | Local wineries, Paso Robles Wine Country, Wine tasting events, Stollers Vineyard, Wine tours |
| Templeton Hills | Offers stunning views of the surrounding landscape and is ideal for those looking for a nature-focused stay. Great for outdoor activities and relaxation. | Paso Robles Trail System, Hiking trails, Scenic overlooks, Horseback riding, Wildlife viewing |
| Old Town Templeton | Features historic buildings and a small-town vibe, perfect for those looking to experience the culture and history of Templeton. Close to restaurants and shops. | Historic buildings, Local shops, Coffee houses, Artisan markets, Cultural events |
| North Templeton | A suburban area that offers family-friendly rentals and access to local parks. Suitable for families visiting the area for events or reunions. | Templeton Park, Family-friendly restaurants, Playgrounds, Community events, Sporting facilities |
| Templeton-Santa Margarita Road | Offers a scenic drive with beautiful landscapes, perfect for travelers looking for picturesque views while being close to both Templeton and Santa Margarita. | Scenic views, Vineyards along the road, Photography spots, Access to outdoor activities, Historical sites nearby |
| Templeton Riverwalk | A lovely area featuring walking paths along the river. Ideal for those who enjoy outdoor activities and tranquility. | Riverwalk paths, Picnic areas, Fishing spots, Wildlife watching, Scenic spots for photography |
| South Templeton | A quieter area with suburban charm, good for families or groups seeking a peaceful environment while still having access to local attractions in Templeton and nearby Paso Robles. | Community parks, Family-friendly activities, Local shops, Easy access to wine country, Recreational areas |
Understanding Airbnb License Requirements & STR Laws in Templeton (2025)
With 26% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Templeton. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Templeton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 26% licensed listings)
Top Performing Airbnb Properties in Templeton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Templetonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Wine Country Retreat
Entire Place • 5 bedrooms
7BR/4BA (6000sf) Farmhouse & Barn on 5-acre
Entire Place • 7 bedrooms
Vaquero Vines - Pool, Spa, Firepit and more!
Entire Place • 6 bedrooms
Private Vineyard & 6BR Mid-Century w/ Game House
Entire Place • 6 bedrooms
Luxe Ranch w/Pool, Hot Hub, Game Room & Disc Golf.
Entire Place • 6 bedrooms
Luxe 5/3.5 w/Pool, HotTub, FirePit & Movie Room
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Templeton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Templeton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paso Robles Vacation Rentals® | 14 | $1,500,043 | 507 | 4.53/5.0 |
| Kathy | 11 | $945,276 | 227 | 4.84/5.0 |
| Stephanie | 1 | $434,479 | 16 | 4.94/5.0 |
| Luke & Lauren | 2 | $281,482 | 256 | 4.95/5.0 |
| Concierge | 5 | $269,849 | 93 | 5.00/5.0 |
| Host #40740051 | 1 | $231,887 | 22 | 5.00/5.0 |
| Pauline | 3 | $230,098 | 415 | 4.91/5.0 |
| David | 1 | $214,511 | 57 | 4.75/5.0 |
| Rene | 1 | $211,922 | 94 | 4.94/5.0 |
| Monica | 2 | $195,218 | 65 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Templeton.
Dive Deeper: Advanced Templeton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Templeton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTempleton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Templeton
- The Templeton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.8% of the 154 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Templeton, House properties are the most common (66.9%), reflecting the local real estate landscape.
- Houses represent a significant 66.9% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo (combined 2.6%) offer potential for unique stay experiences.
Templeton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Templeton
- The dominant room capacity in Templeton is 1 bedroom listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 45.5% of the active Airbnb listings in Templeton, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Templeton.
Templeton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Templeton
- The most common guest capacity trend in Templeton vacation rentals is listings accommodating 8+ guests (40.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Templeton STR market, accounting for 63.0% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Templeton.
- On average, properties in Templeton are equipped to host 5.3 guests.
Templeton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Templeton
- The most common availability pattern in Templeton falls within the 181-270 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Templeton (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Templeton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
21.9% of total
2 Nights
78 listings
53.4% of total
3 Nights
4 listings
2.7% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
31 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Templeton is 2 Nights, adopted by 53.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.3%) of the Templeton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Templeton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.4% of Templeton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Templeton.
Templeton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
2.7% of total
Flexible
22 listings
14.7% of total
Moderate
44 listings
29.3% of total
Firm
40 listings
26.7% of total
Strict
40 listings
26.7% of total
Cancellation Policy Insights for Templeton
- The prevailing Airbnb cancellation policy trend in Templeton is Moderate, used by 29.3% of listings.
- A majority (53.4%) of hosts in Templeton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.3% market standard in Templeton.
- Regularly review your cancellation policy against competitors and market demand shifts in Templeton.
Templeton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Templeton
- The overall average booking lead time for vacation rentals in Templeton is 50 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Templeton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Templeton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Templeton (2025)
Amenity Prevalence
Amenity Insights for Templeton
- Essential amenities in Templeton that guests expect include: Wifi, Heating, Free parking on premises, Air conditioning, Hot water, Smoke alarm, Coffee maker, TV, Carbon monoxide alarm, Essentials. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Templeton: Wifi, Heating, Free parking on premises, Air conditioning, Hot water, Smoke alarm, Coffee maker, TV, Carbon monoxide alarm, Essentials.
- Prioritize adding missing essentials: Wifi, Heating, Free parking on premises, Air conditioning, Hot water, Smoke alarm, Coffee maker, TV, Carbon monoxide alarm, Essentials.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Templeton to stay competitive.
Templeton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Templeton
- The typical guest profile for Airbnb in Templeton consists of primarily domestic travelers (97%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and United Kingdom (0.7%).
- Top languages spoken are English (67.3%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Templeton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Los Olivos | 24 | $8,686 | $693.80 | 49% |
| Montecito | 133 | $8,379 | $805.96 | 47% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Santa Ynez | 93 | $7,462 | $539.36 | 47% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Toro Canyon | 37 | $6,803 | $581.43 | 42% |
| Sand City | 10 | $6,438 | $428.56 | 60% |